Interactive Advertising Bureau

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Member blog - Improve Digital - From phone to VR to smart TV: a holistic mobile ad ecosystem is the dream – here’s what ad tech is doing now to make it a reality

Bjorn Bojen
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06/07/2016
Remember the internet before web browsers? I didn’t think so. Before the advent of Netscape as the first commercial web […]

Member blog - AppNexus - Differentiation and Programmable Marketing

Bjorn Bojen
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16/06/2016
Recently I had the privilege to speak at IAB Europe Interact in Lisbon, where I reflected on the observations I […]

Member blog - Improve Digital - TV and Online Video

Bjorn Bojen
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12/06/2016
There's a lot of confusion about what full programmatic TV will bring. Let's get clear before taking a peak into […]

Striking a DEAL is not illegal in the EU!

Bjorn Bojen
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06/06/2016
IAB Europe has issued guidance to EU-based publishers on ad blocking detection following reports that such detection without the consent […]

Member blog - nugg.ad - Data meets Creativity: The rise and challenge of audience-driven advertising

Bjorn Bojen
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30/05/2016
Data-driven audience buying rapidly evolved in recent years: More and more media sales houses, agencies and advertisers create an own […]

Member blog - GfK - Developing programmatic strategies: the American and European approach

Bjorn Bojen
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09/05/2016
The old phrase ‘Europe is like the US, but three to five years behind’. Where have we heard this before? […]

Member blog - Google - Building momentum against ad fraud

Bjorn Bojen
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03/05/2016
Ad fraud creates uncertainty, leading to a breakdown in trust that threatens to damage the entire industry. Here’s what’s being […]

A ‘DEAL’ for publishers to engage users on Ad blocking

Bjorn Bojen
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09/03/2016
IAB is providing publishers with tools to identify and persuade consumers to turn off blocking software and open themselves up […]

European Education in figures - a broad overview of 2015 and plans for 2016 at National IAB level - Part 3

Bjorn Bojen
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03/03/2016
This is the third instalment of our blog series “European Education in figures - a broad overview of 2015 and […]
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