Interactive Advertising Bureau

Blog

Optimising the human, re-engineering roles for the new digital ecosystem

Bjorn Bojen
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24/06/2018
IAB Europe’s flagship conference, Interact 2018 took place in Milan at the end of last month. Taking part were over […]

Our video investigation of ePrivacy realities across Europe

Bjorn Bojen
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21/06/2018
Since the announcement of the European Commission’s ePrivacy Regulation proposal, IAB Europe has been working together with other associations representing […]

IAB Europe News: Transparency & Consent Framework Mobile App Spec Ready for Adoption

Bjorn Bojen
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11/06/2018
Today, IAB Tech Lab and IAB Europe released the Transparency and Consent Framework’s Mobile In-app Specifications as a final version […]

Publishers are still in control of their product and business models

Bjorn Bojen
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03/06/2018
GDPR does not prevent take-it-or-leave-it choices for data-driven advertising-funded services.  The GDPR quite meaningfully changes the rules and conditions around […]

The Idea That The Transparency & Consent Framework Increases Publisher Liability Is A Red Herring

Bjorn Bojen
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29/05/2018
A recurring theme in the feedback we are getting from the market on the Transparency & Consent Framework (TCF or […]

Member blog: Blockchains and their Scalability Trade-Off

Bjorn Bojen
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22/05/2018
In April 2018, IAB Europe and its Education and Training Committee organised a webinar on blockchain, inviting a panel of […]

GDPR impact on Programmatic Trading blog series: Approaches to preparing for GDPR and the IAB Europe Transparency and Consent Framework

Bjorn Bojen
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20/05/2018
Programmatic technology is now at the forefront of data-driven advertising, indeed, half of European display ad revenue is now traded […]

Legitimate interest and consent – can both legal states be declared in the Transparency & Consent Framework?

Bjorn Bojen
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14/05/2018
In our last blog ‘To be or not be’ we presented the duality of the ‘processor’ and ‘controller’ and how […]

Interact 2018: CEO Yohann Dupasquier of Programmatic platform Tradelab talks about his journey ahead of IAB Europe's conference

Bjorn Bojen
|
14/05/2018
Held in Milan on 23-24 May, IAB Europe’s Annual 2-day conference Interact 2018 will feature contributions from all stakeholders with a […]
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