Interactive Advertising Bureau


The changing role of programmatic in Europe, a buy-side perspective

Bjorn Bojen
As adoption of programmatic trading amongst advertisers and agencies across Europe accelerates, different trends are starting to emerge in the […]

Member blog - Adform - Introducing six new consumer-friendly formats in response to the rise of ad blocking

Bjorn Bojen
This blog introduces six new formats that have been developed in response to the rise of ad blocking. By Cristina Lezcano […]

Programmatic: The Unstoppable Revolution

Bjorn Bojen
This blog reviews the programmatic market today and how it compares to other revolutionary technologies throughout history. By David Frew, Senior […]
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