Interactive Advertising Bureau

Blog

The changing role of programmatic in Europe, a buy-side perspective

Bjorn Bojen
|
12/11/2015
As adoption of programmatic trading amongst advertisers and agencies across Europe accelerates, different trends are starting to emerge in the […]

Member blog - Adform - Introducing six new consumer-friendly formats in response to the rise of ad blocking

Bjorn Bojen
|
06/11/2015
This blog introduces six new formats that have been developed in response to the rise of ad blocking. By Cristina Lezcano […]

Programmatic: The Unstoppable Revolution

Bjorn Bojen
|
22/10/2015
This blog reviews the programmatic market today and how it compares to other revolutionary technologies throughout history. By David Frew, Senior […]
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