Interactive Advertising Bureau

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IAB Europe Member Google Offers Support for Publishers During COVID-19

Helen Mussard
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17/04/2020
In our recent blog post, IAB Europe wrote about the need to support European Journalism during COVID-19.  Every day, people […]

IAB Europe Backs ‘Don’t Block Quality European Journalism’

Helen Mussard
|
09/04/2020
Whilst the world comes together to combat COVID-19, the need for quality news media has never been greater. Every day, […]

The Final Sprint for TCF v2.0 Compliance is On!

Helen Mussard
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07/04/2020
When IAB Europe launched TCF v2.0 in August 2019, it was a huge achievement for the whole industry. It also […]

Take part in our latest industry poll - Impact of COVID-19 on the Digital Advertising & Marketing Industry

Marie-Clare Puffett
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03/04/2020
The digital advertising and marketing industry is by definition ever-evolving. The rise of programmatic, the introduction of the GDPR, we […]

Programmatic Advertising Code of Conduct - ensuring best practice and transparency in programmatic advertising

Marie-Clare Puffett
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02/04/2020
The Programmatic Code of Conduct (CoC) V2.0 is gaining traction across Europe. Originating in Germany and developed by the Bundesverband […]

CMP Insight: TCF v2.0 Switchover Q&A with Quantcast

Helen Mussard
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27/03/2020
The communication between publishers and vendors via the Transparency & Consent Framework (TCF) is facilitated by TCF registered CMPs. CMPs […]

The Full TCF Workshop Webinar Recordings – Switchover Support From TCF V1.1 To TCF V2.0

Bjorn Bojen
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26/03/2020
IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch of the second iteration of […]

TCF v2.0 Workshop 10: If You Don’t Ask, You Don’t Get. Q&A for Vendors

Helen Mussard
|
26/03/2020
IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch of the second iteration of […]

TCF v2.0 Workshop 9: If You Don’t Ask, You Don’t Get. Q&A for CMPs

Helen Mussard
|
26/03/2020
IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch of the second iteration of […]
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