The Future of Cookie Consent in Europe: What Marketers Need to Prepare for Next

Europe’s privacy landscape is evolving rapidly, and cookie consent remains at the center of regulatory and industry discussions. From increased enforcement activity to the European Commission’s Digital Omnibus initiative, businesses are facing growing pressure to deliver consent experiences that are both compliant and user-centric.

In iubenda’s latest ebook, The Future of Cookie Consent in Europe, we explore how marketers, publishers, and digital businesses can prepare for the next phase of privacy regulation and consent management across the EU.

The ebook examines the key trends shaping the future of cookie consent, including stricter scrutiny around dark patterns and consent validity, the continued evolution of privacy-first marketing strategies, and the growing role of technologies such as Consent Management Platforms (CMPs), Google Consent Mode, and the IAB Transparency & Consent Framework.

Readers will gain practical insights into:

• How the European regulatory landscape around cookie consent is changing
• What the Digital Omnibus initiative could mean for consent interfaces and user choice
• The challenges of balancing compliance, UX, and marketing performance
• Best practices for building transparent and trustworthy consent experiences
• How businesses can future-proof their consent management strategies

Designed for marketers, compliance professionals, publishers, and digital teams, the ebook provides actionable guidance for navigating the future of privacy and digital advertising in Europe.