[Watch on Demand] How Can Advertisers & Retailers Unlock the Potential of TCF?

On 19th May, we hosted How Can Advertisers & Retailers Unlock the Potential of TCF? — a focused webinar exploring the role and value of the Transparency and Consent Framework (TCF) beyond its traditional publisher use case.

The session brought together industry experts to discuss how advertisers and retailers can implement TCF on their own digital properties to solicit and record consent, streamline vendor relationships, strengthen first-party data strategies, and support greater transparency and compliance.

Attendees also gained practical insights into IAB Europe’s Advertiser & Retailers TCF Implementation Guidelines, which provide hands-on support for configuring consent and ensuring compliant implementation.

If you missed the session or would like to revisit the discussion, you can watch it on demand below:

If you have any questions about TCF or its implementation, please reach out to the IAB Europe TCF team at framework@iabeurope.eu .