IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market
IAB Europe's annual AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe covering 29 markets. Released in July 2023, the latest report indicates that despite the economic and political headwinds in Europe, €7.7bn was added to the digital advertising market total in 2022. The market grew by 9.8% and now has a market value of €86bn.
Join us to shape the future of the digital marketing and advertising ecosystem in Europe.
Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.
Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.
Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.
Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.
Our members are at the forefront of decision making about the interactive industry. The IAB Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards. Together with its members -companies and national trade associations – IAB Europe represents over 5,500 organisations.
On the 21st of November, we were delighted to welcome over 70 stakeholders in person, with an additional 500 participants […]Read more
The era of relying on traditional third-party cookies is coming to a close. By the end of 2024, leading platforms […]Read more
In order to understand the status of programmatic adoption across Europe on both the buy-side and sell-side of the digital […]Read more
Connect with Digital Leaders from DACH’s Top Retailers and D2C Brands at eTail Germany from 19-20 March 2024 in Berlin. […]Read more
Thursday 7th December | 12:00 CET - Register here IAB Europe is hosting a 101 session for anyone interested in […]Read more
30th November | 16:00 CET - Register here The International Knowledge Exchange provides an opportunity for the international media and […]Read more
Brussels, 23rd November, 2023 — IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today released […]Read more
Brussels, Belgium, 26th October, 2023 - IAB Europe, a European level association representing a diverse membership of digital marketing, digital […]Read more
22 September 2023 - Brussels, Belgium – This week, at DMEXCO, Cologne, IAB Europe, the European level association for […]Read more