14th July I 15:00 CET I Register here
The conversation around AI has moved beyond experimentation. Across the advertising ecosystem, companies are now deploying AI-powered solutions that are transforming how campaigns are planned, activated, optimised, and measured.
Join us for AI in Action, a live showcase of cutting-edge applications at the intersection of AI and advertising. Through a series of cutting edge demonstrations, you'll see how leading organisations are using AI to unlock new levels of creativity, efficiency, personalisation, and performance across the marketing lifecycle.
Building on the momentum of our previous webinar, Agents! Innovation, Live From Europe, this session broadens the lens beyond autonomous agents to explore the full spectrum of AI innovation reshaping digital advertising today. Discover real-world use cases, hear directly from the teams building and deploying these solutions, and bring your questions to an interactive live Q&A.
Whether you're an advertiser, publisher, agency, technology provider, or AI enthusiast, this is your opportunity to see the future of advertising in action.
Agenda CET:
15:00 - 15:05 - Welcome by IAB Europe
15:05–15:25 - Presentation on AAMP by Anthony Katsur, Chief Executive Officer of IAB Tech Lab
15:25–15:45 - Presentation by Sebastian Grantz, Global AI & Privacy Manager, Industry Relations, Google on "The New Shopping Assistant: Navigating the Agentic Era in Retail"
15:45-16:05 - Presentation by Pia Malovrh, Product Leader, Scope3 on 'No Man Is an Island: Why Agents Need Bridges'
Advertising is moving to agents that plan, buy, and measure campaigns on behalf of brands and surface owners. But the landscape these agents inherit is fractured into disconnected islands – walled gardens, CTV, retail media, audio, sponsored intelligence – each with its own rules and no shared language for agents to traverse.
In this session, Pia will demo how Scope3 built bridges for those agents on Interchange, the place where buyer and seller agents transact directly.
16:05 - 16:25 - Fireside Chat and Q&A with All
16:25 - Closing
Anthony Katsur, Chief Executive Officer of IAB Tech Lab
Pia Malovrh, Product Leader, Scope3
Tobias Kellner, Industry Relations Lead DACH, Google
Sebastian Grantz, Global AI & Privacy Manager, Industry Relations, Google
Dimitris Beis, Data & Innovation Strategist
