IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable businesses to thrive in the European market.
IAB Europe's annual AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe covering 29 markets. Released in June 2024, the latest report indicates that despite challenging economic indicators, the market demonstrated exceptional resilience, with an additional €10.9 billion investment over 2023.
Join us to shape the future of the digital marketing and advertising ecosystem in Europe.
Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.
Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.
Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.
Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.
Our members are at the forefront of decision making about the interactive industry. The IAB Europe Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards. Together with our members - Companies and National Trade Associations – IAB Europe represents over 5,500 organisations.
This guide provides essential insights into search's most dramatic transformation to date. As generative AI collapses the traditional path to purchase—making […]
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This week, we launched our brand-new expert-led webinar series, IAB Europe Explores, with an insightful session titled "Transforming Audience Engagement […]
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The global marketing landscape in 2025 is a dynamic one. AI’s rapid evolution and the rise of shoppable advertising present […]
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Since the launch of our newly formed Advertising & Media Committee in March, we have been focused on uniting industry […]
Read moreBrussels, Belgium, 29th May 2025 – IAB Europe has announced the official launch of its Retail Media Certification Programme for […]
Read moreBrussels, Belgium, 22nd May 2025 - IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, […]
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24th June | 12:10 BST | Olympia, London Join IAB Europe at DMWF Global on 24th June at 12:10 BST […]
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10th June | 3:30 CET - Register here Join Scope3 as they reveal a brand-new product, marking the next step […]
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18th June 15:00-17:00 CET | Chez Verve, 10 Rue des Frères Pradignac, Cannes With thanks to event hosts Verve, we […]
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