14th April | New York | Register here
Get ready for the next evolution of commerce-media strategy at the upcoming 2026 IAB Connected Commerce Summit - the must-attend gathering for brands, retailers and platform leaders who are shaping the future of retail.
Last year’s event brought together executives from across the ecosystem for powerful keynotes, breakout sessions and peer-to-peer dialogues that explored how commerce media is expanding beyond retail, how digital and physical channels are converging, and how AI, data and measurement are driving the next wave of growth. This year you’ll discover new insights, engage with trail-blazing case studies and connect with industry innovators ready to transform commerce into a truly connected experience.
Join our Industry Development & Insights Director, Marie-Clare Puffett, who will take the stage for the breakout session: 'Measurement Deep Dive: What Really Moves the Needle' at 15:30 – 16:05 PM EST. Incrementality and closed-loop measurement remain the holy grail - but not the mystery they once were. This interactive town hall offers a practical look at evolving frameworks, tools, and best practices, followed by a candid Q&A with experts ready to tackle your toughest questions. Walk away with practical ways to prove impact, evaluate partners, and apply incrementality thinking across every campaign.
Explore the full event agenda and learn how to join her session here. If you’re attending the conference and would like to connect, email puffett(@)iabeurope.eu.
