A two-hour showcase of AI agents in action - live demos and Q&A
14th April | 15:00 - 17:00 CET I Register here
AI agents are on everyone’s lips, and now it’s time to see them in action. Agents! brings you a front-row seat to some of the most exciting and innovative work across the European digital advertising ecosystem. Across two hours of live demos, you’ll discover how leading companies are putting AI agents to work today, with the opportunity to ask your questions directly in a live Q&A.
Agenda (CET):
15:00–15:05 - Welcome
15:05–15:30 - Keynote Presentation by Pubmatic on "Agentic AI Acceleration Programme: Latest Developments And Early Success Stories"
15:30-15:55 - Keynote Presentation by Human Security on "Trust in AI Starts With Visibility"
AI agents are reshaping the buyer journey, operating at machine speed and blurring the line between helpful automation and malicious activity. The old question of "bot or not" no longer cuts it. In the agentic era, the real question is: "trust or not?"
True visibility into your traffic mix of humans, bots, and AI agents, and what each of them is actually doing, is where it starts. While precise, accurate, and reliable data is key, the real unlock is when the data is actionable. That means having the capability to put granular guardrails in place on who can do what.
15:55-16:20 - Keynote Presentation by Plan.Net Studios on "Hiring Agents, Not Tools: Serviceplan's Agentic Economy in Action“
Serviceplan Group has built Europe's first end-to-end agentic AI stack: a blockchain-based trust protocol (Masumi), an open marketplace (Sōkosumi) and specialized AI coworkers that operate like real team members. This session covers the architecture, the philosophy, and most importantly, shows it all working live.
16:20-16:30 - Short presentation by IAB Europe
16:30-16:55 - Panel Discussion and Q&A
16:55 - Closing
Speakers:
Mohsin Pervez, Senior Director, Platform Solutions and Operations, EMEA, PubMatic
Moomal Shaikh, Director, Product Management, Human Security
Yves Bollinger, General Manager, Plan.Net Studios
