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Ensuring Europe's future data protection regime is aligned to a bold Digital Single Market strategy

Bjorn Bojen
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04/05/2015
The Industry Coalition for Data Protection (ICDP) looks forward to the publication of the European Commission’s Communication on a Digital […]
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IAB Europe launches Mobile Brand Builders

Bjorn Bojen
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04/05/2015
The Mobile Brand Builders are a suite of five mobile brand advertising formats which offers a new branding environment to […]
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IAB Europe publishes Measurement Blueprint and initiates Measurement Organisations Forum

Bjorn Bojen
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22/04/2015
Blueprint on Online Audience Measurement and Ad Effectiveness Metrics and KPIs IAB Europe has published a blueprint to outline goals […]
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Online behavioural advertising self-regulatory programme gains traction across Europe in 2014

Bjorn Bojen
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16/03/2015
2014 saw strong delivery of the pan-European Self-Regulatory Programme aimed at providing citizens with greater transparency and control over Online […]
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New IAB Europe Library illustrates effectiveness of digital for branding campaigns

Bjorn Bojen
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24/02/2015
IAB Europe has launched the Library of Ad Effectiveness Case Studies to give advertisers more insight on the effectiveness of […]
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Mobile is unlocking new advertising budgets

Bjorn Bojen
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17/02/2015
The IAB Agency Snapshot study gives a real insight into the current knowledge of mobile advertising and overall uptake within […]
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Blog

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The Programmatic CTV Opportunity in Europe: A Q&A with Experts from the Programmatic Trading Committee

Lauren Wakefield
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22/07/2021
The European Connected TV (CTV) market has soared in recent years to become one of the hottest topics in our […]
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What’s in the Latest Cookie Guidance from Italy’s Garante?

Lauren Wakefield
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20/07/2021
This week's guest editors are Filip Sedefov, Legal Director for Privacy at IAB Europe & Giulia Sala, Senior Associate at […]
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Member Guest Post with OneTrust - Brave New World: How to Bring Privacy to CTV

Lauren Wakefield
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20/07/2021
In this week's member-guest post, we hear from Stephanie Hanson, Offering Manager at OneTrust as she explores the CTV landscape […]
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Take Part in IAB Europe's Attitudes to Programmatic Advertising Survey!

Lauren Wakefield
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13/07/2021
According to the recently released AdEx 2020 study, the European digital ad market is now programmatic first with 50.6% of all […]
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Looking to Get More Involved in Industry & Policy Initiatives? Make It Your Summer Resolution to Join Our Committees!

Lauren Wakefield
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08/07/2021
So far this year, IAB Europe’s committees and taskforces have produced some incredible outputs. From an updated guide on the […]
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IAB Europe's Digital Audio Day - H1 2021 Wrap-Up

Lauren Wakefield
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08/07/2021
On 6th July, IAB Europe hosted its first Digital Audio Day of 2021. The event brought together the shapers, creators, […]
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