Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

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New 'Post Third-Party Cookie' Taskforce for IAB Europe & National IAB Members

Helen Mussard
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28/05/2020
IAB Europe in partnership with IAB France are pleased to announce the launch of a new joint initiative ‘The Post […]
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Interact Online! Meet The Speaker - Oliver Whitten, COO at Adform

Marie-Clare Puffett
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28/05/2020
On 3rd June, IAB Europe will be hosting our flagship event Interact, virtually! This free-to-attend virtual conference will allow the […]
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IAB Europe’s Chief Economist Discusses The Impact of COVID-19 on Ad Expenditure and The Digital New Normal

Marie-Clare Puffett
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28/05/2020
As part of its Global Ad Trends series, WARC spoke to industry leaders for insight into advertising investment projections in […]
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Annual IAB Europe Attitudes to Programmatic Survey is now open!

Marie-Clare Puffett
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18/05/2020
IAB Europe’s annual industry benchmark survey on the development of programmatic in Europe is now open for responses from across […]
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Member Guest Blog Post: Cookies and Chrome - putting the user first

Marie-Clare Puffett
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14/05/2020
Sharon Marshall, Director EMEA Partnerships Solutions - Data Trust at Google, spoke at the IAB Europe Virtual Programmatic Day on […]
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Transition Period for TCF v2.0 – Updated Timeline & New Deadline

Helen Mussard
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14/05/2020
As we approach the switch over from the Transparency & Consent Framework (TCF) v1.1 to TCF v2.0, we wanted to […]
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