Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

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Member Guest Blog: Admitad owner invests $3M in LetyShops

Marie-Clare Puffett
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30/07/2020
Author: Alexander Bachmann, Owner of AB Capital Group and Founder/CEO of Admitad LetyShops cashback service has been given $3M — […]
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IAB Europe talks to WARC about using digital advertising to deliver brand outcomes

Marie-Clare Puffett
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23/07/2020
WARC spoke to IAB Europe's Marketing and Industry Programmes Manager, Marie-Clare Puffett, about the importance of digital media for delivering […]
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Practical Implementation of the Transparency & Consent Framework (TCF) v2.0 for Vendors

Helen Mussard
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22/07/2020
Are you a vendor and want to know how to implement the TCF? Check Out Our Latest Blog Post Below! […]
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New Member Research - Facebook's 'Global State of Small Business Report'

Helen Mussard
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15/07/2020
Small businesses are the heart of our communities – and they are the unsung heroes of the global economy. From […]
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Dispelling Some Myths About The Transparency and Consent Framework v2.0 (Part 2)

Helen Mussard
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14/07/2020
The IAB Europe Transparency and Consent Framework (TCF) was created to help companies that serve, measure and manage digital and […]
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Member Guest Blog Post: Adform, Sanoma and partners test Programmatic Buying based on First-Party Data

Marie-Clare Puffett
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10/07/2020
Adform, Dagmar, IPG Media Brands and Sanoma have developed a Proof of Concept and are testing programmatic buying purely on […]
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