IAB Europe Report: How online advertising enables the digital economy of the future
Online advertising is a key driver of the European digital economy that promotes business and economic growth and paves the […]
Read More »New framework for transatlantic data transfers needed in wake of Schrems judgment
Following today’s judgment of the CJEU in Case C-362/14 Maximilian Schrems v Data Protection Commissioner invalidating the “Safe Harbour” Decision, […]
Read More »European Programmatic Market increases 70.5% to €3.65bn in 2014
At Dmexco 2015, IAB Europe announced that that the total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in […]
Read More »Brands get to grips with mobile, but apps need further development
Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking advantage of the increased growth […]
Read More »Industry leaders join IAB Europe to support continued expansion of policy and industry promotion programmes
Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking advantage of the increased growth […]
Read More »Programmatic display advertising set to rise in Europe
The new IAB Europe Attitudes towards Programmatic Advertising report reveals that purchases of digital display advertising are set to increase […]
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