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News

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Europe’s booming online ad industry accounts for 1.4 million jobs and € 100 billion of Gross Value

Bjorn Bojen
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25/11/2015
Online advertising has expanded from a nascent industry into a powerhouse over the past decade and a half. It now […]
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IAB Europe Report: How online advertising enables the digital economy of the future

Bjorn Bojen
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25/11/2015
Online advertising is a key driver of the European digital economy that promotes business and economic growth and paves the […]
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New framework for transatlantic data transfers needed in wake of Schrems judgment

Bjorn Bojen
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06/10/2015
Following today’s judgment of the CJEU in Case C-362/14 Maximilian Schrems v Data Protection Commissioner invalidating the “Safe Harbour” Decision, […]
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European Programmatic Market increases 70.5% to €3.65bn in 2014

Bjorn Bojen
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15/09/2015
At Dmexco 2015, IAB Europe announced that that the total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in […]
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Brands get to grips with mobile, but apps need further development

Bjorn Bojen
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08/09/2015
Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking advantage of the increased growth […]
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Industry leaders join IAB Europe to support continued expansion of policy and industry promotion programmes

Bjorn Bojen
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27/08/2015
Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking advantage of the increased growth […]
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Blog

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DSA: The State of Play Ahead of the EP Plenary Vote

Lauren Wakefield
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14/01/2022
The Digital Services Act (DSA) is poised to shape Europe’s digital future for decades to come. But as the legislation […]
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The Four Pillars of the Future Advertising Ecosystem

Georgia Cook
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05/01/2022
We are jumping into the new year with a wonderful new guest blog post from one of our members, Audiencerate. […]
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Writing Those New Year's Resolutions? Add ‘Join an IAB Europe Committee’ to the List

Georgia Cook
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04/01/2022
After a relaxing Christmas break, it’s time to consider what the new year has to offer. 2022 could be the […]
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Will There Be Retail-Santa This Year?

Georgia Cook
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20/12/2021
In this week’s member blog post, Igor Gubin, Region Manager Europe at Admitad, discusses the changing retail landscape and the […]
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That’s a Wrap! IAB Europe 2021 Highlights

Georgia Cook
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16/12/2021
The always delightful Christmas celebrations are upon us and a new year is fast approaching. As we ready ourselves for […]
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Member Guest Post with The Trade Desk - Why Marketers Should Be Excited About Retail Putting The ‘Buy’, in Buy-Side

Georgia Cook
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14/12/2021
In this week's member blog post, we hear from Philippa Snare, SVP EMEA at The Trade Desk. Philippa is urging […]
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