Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Europe’s booming online ad industry accounts for 1.4 million jobs and € 100 billion of Gross Value

Bjorn Bojen
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25/11/2015
Online advertising has expanded from a nascent industry into a powerhouse over the past decade and a half. It now […]
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IAB Europe Report: How online advertising enables the digital economy of the future

Bjorn Bojen
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25/11/2015
Online advertising is a key driver of the European digital economy that promotes business and economic growth and paves the […]
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New framework for transatlantic data transfers needed in wake of Schrems judgment

Bjorn Bojen
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06/10/2015
Following today’s judgment of the CJEU in Case C-362/14 Maximilian Schrems v Data Protection Commissioner invalidating the “Safe Harbour” Decision, […]
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European Programmatic Market increases 70.5% to €3.65bn in 2014

Bjorn Bojen
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15/09/2015
At Dmexco 2015, IAB Europe announced that that the total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in […]
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Brands get to grips with mobile, but apps need further development

Bjorn Bojen
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08/09/2015
Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking advantage of the increased growth […]
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Industry leaders join IAB Europe to support continued expansion of policy and industry promotion programmes

Bjorn Bojen
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27/08/2015
Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking advantage of the increased growth […]
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Blog

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Interact Online 2021 - Standards & Frameworks Highlights & Videos

Lauren Wakefield
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03/06/2021
On 27th May 2021, IAB Europe’s flagship event, Interact Online, concluded with an afternoon that explored Standards & Frameworks, as […]
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Member Guest Post with Didomi - How to Prepare for a Cookieless Future? It's Time to Make Privacy Positive

Lauren Wakefield
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03/06/2021
In this week's member-guest post, we hear from Amy Arnell, Content Marketing Specialist at Didomi, as she discusses preparing for […]
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IAB Europe & TikTok Release A Buyer’s Guide to Creator Marketing

Helen Mussard
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27/05/2021
Since the emergence of commerce, advertisers have harnessed the power of influence to persuade consumers to follow their brand and […]
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IAB Europe Virtual Programmatic Day (VPD) - H1 2021: Wrap-Up

Lauren Wakefield
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12/05/2021
IAB Europe’s first VPD of 2021 took place on 6th May and what an insightful and engaging day it was! […]
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Member Guest Post with Admitad - More Than Fashion: How Paid Search and Affiliate Programmes Boost Textile Industries

Lauren Wakefield
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11/05/2021
In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad Affiliate Network, as he shares their latest […]
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IAB Europe's Virtual CTV Event - H1 2021 Wrap-Up

Lauren Wakefield
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05/05/2021
On 29th April, IAB Europe hosted its first Virtual CTV Event of 2021.  The event was created to further explore […]
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