Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe launches Mobile Brand Builders

Bjorn Bojen
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04/05/2015
The Mobile Brand Builders are a suite of five mobile brand advertising formats which offers a new branding environment to […]
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IAB Europe publishes Measurement Blueprint and initiates Measurement Organisations Forum

Bjorn Bojen
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22/04/2015
Blueprint on Online Audience Measurement and Ad Effectiveness Metrics and KPIs IAB Europe has published a blueprint to outline goals […]
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Online behavioural advertising self-regulatory programme gains traction across Europe in 2014

Bjorn Bojen
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16/03/2015
2014 saw strong delivery of the pan-European Self-Regulatory Programme aimed at providing citizens with greater transparency and control over Online […]
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New IAB Europe Library illustrates effectiveness of digital for branding campaigns

Bjorn Bojen
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24/02/2015
IAB Europe has launched the Library of Ad Effectiveness Case Studies to give advertisers more insight on the effectiveness of […]
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Mobile is unlocking new advertising budgets

Bjorn Bojen
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17/02/2015
The IAB Agency Snapshot study gives a real insight into the current knowledge of mobile advertising and overall uptake within […]
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IAB Europe publishes Viewable Impressions White Paper

Bjorn Bojen
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11/02/2015
IAB Europe has published a White Paper on viewable impressions today as an important step in its strategy to drive […]
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Blog

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It’s Our First Virtual CTV Event Next Week! Have You Registered?

Helen Mussard
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02/10/2020
Have you registered for IAB Europe’s Virtual CTV Event on 6th October?   Thanks to our event partners Magnite and […]
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Member Guest Blog Post by OneTrust - OTT App Compliance

Helen Mussard
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03/09/2020
Our member guest post this week is written by Ashlea Cartee, OneTrust PreferenceChoice Product Marketing Manager. Ashlea Cartee spends her […]
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New Post Third-Party Cookie Poll - Have Your Say!

Helen Mussard
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02/09/2020
The depletion of third-party cookies will bring about fundamental changes to our industry, creating new opportunities and challenges. How prepared […]
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IAB Europe Policy Update - Memorandum of Understanding (MoU) on Online Advertising and IPR

Helen Mussard
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02/09/2020
Welcome to the new 'Policy Update' blog series from Greg Mroczkowski, Director, Public Policy at IAB Europe . In this […]
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IAB Europe Stands in Solidarity with IAB Belarus

Helen Mussard
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28/08/2020
Last week, IAB Europe shared a statement here from The Association of Advertising Organizations (ARO) and the Association of Interactive […]
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Interested in Audio? Get Involved With The New Buyers Guide to Digital Audio

Marie-Clare Puffett
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27/08/2020
At the beginning of the year, IAB Europe’s Brand Advertising Committee launched a new Taskforce - The Channels & Formats […]
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