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News

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Europe’s booming online ad industry accounts for 1.4 million jobs and € 100 billion of Gross Value

Bjorn Bojen
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25/11/2015
Online advertising has expanded from a nascent industry into a powerhouse over the past decade and a half. It now […]
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IAB Europe Report: How online advertising enables the digital economy of the future

Bjorn Bojen
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25/11/2015
Online advertising is a key driver of the European digital economy that promotes business and economic growth and paves the […]
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New framework for transatlantic data transfers needed in wake of Schrems judgment

Bjorn Bojen
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06/10/2015
Following today’s judgment of the CJEU in Case C-362/14 Maximilian Schrems v Data Protection Commissioner invalidating the “Safe Harbour” Decision, […]
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European Programmatic Market increases 70.5% to €3.65bn in 2014

Bjorn Bojen
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15/09/2015
At Dmexco 2015, IAB Europe announced that that the total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in […]
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Brands get to grips with mobile, but apps need further development

Bjorn Bojen
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08/09/2015
Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking advantage of the increased growth […]
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Industry leaders join IAB Europe to support continued expansion of policy and industry promotion programmes

Bjorn Bojen
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27/08/2015
Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking advantage of the increased growth […]
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Blog

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Member Guest Post with Admitad - Back in Fashion: Online Sales in the Fashion Industry in Europe Increase in the First Half of 2021

Lauren Wakefield
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01/07/2021
In this week’s member-guest post, we hear from Igor Gubin, Region Manager, Europe at Admitad Affiliate Network, as he reveals the […]
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Member Guest Post With Teads - What Does Creative Excellence On Mobile Really Look Like?

Helen Mussard
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28/06/2021
This week's member guest post is written by Tead's Global Creative VP, Bertrand "Coca" Cocallemen. Coca describes what is important […]
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Industry News: An Updated Timeline For Privacy Sandbox Milestones

Helen Mussard
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24/06/2021
Today, Google announced the revised timeline for the phasing out of third-party cookies, with new Privacy Sandbox milestones. In the […]
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Add Your Voice To The World’s First Global Diversity & Inclusion Census In Marketing

Helen Mussard
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21/06/2021
The World Federation of Advertisers (WFA) and its partners set up a Diversity and Inclusion Task Force last April just […]
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Draft DSA IMCO & LIBE Reports: European Parliament Needs To Set DSA Work In The Context Of Existing EU Rules On Digital Advertising

Helen Mussard
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16/06/2021
Recent weeks have seen important milestones in both the European Parliament and the Council of the EU on the proposed […]
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Member Guest Post with Comscore - The Future of Contextual CTV Targeting is Now

Lauren Wakefield
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15/06/2021
In this week's member-guest blog post, we hear from Rachel Gantz, General Manager, Activation at Comscore as she shares why […]
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