Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Industry leaders join IAB Europe to support continued expansion of policy and industry promotion programmes

Bjorn Bojen
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27/08/2015
Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking advantage of the increased growth […]
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Programmatic display advertising set to rise in Europe

Bjorn Bojen
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08/08/2015
 The new IAB Europe Attitudes towards Programmatic Advertising report reveals that purchases of digital display advertising are set to increase […]
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Digital advertising spend edges closer to TV-IAB Europe AdEx Benchmark 2014 Full Report reveals 11.8% increase outperforming 3.0% EU GDP growth

Bjorn Bojen
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01/07/2015
The report is a comprehensive perspective of online advertising spend across Europe which is growing ever more essential in the […]
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First results of AdEx Benchmark 2014 presented at Interact

Bjorn Bojen
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20/05/2015
European Online Advertising reaches a landmark €30.7bn after five consecutive years of double digit growth 2014, a very positive year […]
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IAB Europe 2015 Research Awards winners

Bjorn Bojen
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20/05/2015
The winners were announced last night at the gala dinner held as part of IAB Europe’s Interact conference in Berlin […]
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Shortlist of finalists announced for IAB Europe’s Research Awards 2015

Bjorn Bojen
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06/05/2015
Brussels, 7 May 2015 - IAB Europe is delighted to announce the shortlist of finalists for its 2015 Research Awards. […]
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Blog

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IAB Europe, European National IABs to Engage in Structured Dialogue with Google on Last Week’s Google Ads Announcement

Helen Mussard
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08/03/2021
Brussels, 8 March 2021 – Google today agreed to IAB Europe's request to engage in a dialogue on the announcement […]
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Creating Transparency in the Programmatic Supply Chain

Lauren Wakefield
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04/03/2021
It’s impossible to think of the programmatic supply chain without thinking of transparency. No matter which stakeholder group you are […]
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IAB Europe Welcomes New Chair of the Brand Advertising Committee

Lauren Wakefield
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25/02/2021
Ryan Martin was elected as the Chair of the Brand Advertising Committee on 17th February at the first quarterly meeting […]
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Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here's What You Need To Enter...

Marie-Clare Puffett
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17/02/2021
The IAB Europe MIXX & Research Awards Are Now Open! The early bird deadline is Friday 12th March. The final […]
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Member Guest Blog with FreeWheel - Will Cross-Media Measurement Level The Playing Field?

Helen Mussard
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16/02/2021
In this week's member guest post, we are delighted to welcome Emmanuel Josserand, Snr Dir. Agency, Brand and Industry Relations […]
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Member Guest Blog with Xandr - The Evolving Landscape of Programmatic Advertising

Lauren Wakefield
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11/02/2021
The demise of third-party cookies has changed the outlook for programmatic advertising. Bringing both challenges and opportunities with it. In […]
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