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News

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Buy-side and sell-side stakeholders recognise the role of programmatic in driving business impacts

Bjorn Bojen
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07/06/2016
Brussels, 8th June 2016 – reduction of media wastage and greater cost and trading efficiencies are identified as the biggest […]
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Ad Blocking Detection Guidance

Bjorn Bojen
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06/06/2016
IAB Europe has issued guidance to EU-based publishers on ad blocking detection following reports that such detection without the consent […]
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IAB Europe position on the proposal for a Directive concerning contracts for the supply of digital content

Bjorn Bojen
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05/06/2016
IAB Europe agrees that consumers may indeed participate in a value exchange when they access online services that are free […]
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Winner Ad Venture Student Competition announced

Bjorn Bojen
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31/05/2016
Brussels, 30 May 2016: The jury of the third round of the Ad Venture Student Competition, organised by the European […]
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Member News: Adform RTB Trend Report Reveals Triple-Digital Growth In European Programmatic Advertising Market

Bjorn Bojen
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29/05/2016
19 May 2016, London – Adform’s RTB Trend Report Europe 2015 shows slower but sustained growth in programmatic trading across […]
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IAB Europe response to Platforms Consultation

Bjorn Bojen
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24/05/2016
In December 2015, IAB Europe submitted its response to the European Commission’s public consultation on the role of online platforms. […]
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Blog

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Member Guest Blog Post with Skai - Optimise Your Amazon Ads Program Mix

Lauren Wakefield
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18/10/2022
As the Amazon Ads program mix becomes an ever more critical part of the advertising landscape, competition for attention on […]
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Interactive Advertising Association IAB Baltics Launches in the Baltics

Lauren Wakefield
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13/10/2022
The leading digital advertising and marketing companies in the Baltics have joined together to launch a unique industry association - […]
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2023 Advanced TV Uncovered by FreeWheel: Marketers stand firm on Advanced TV investments

Marie-Clare Puffett
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13/10/2022
By Emmanuel Josserand, Brand, Agency and Industry Relations, FreeWheel With high inflation and rising living costs likely to influence consumer […]
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Join the IAB Europe Team! We Have Three New Vacancies

Georgia Cook
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22/09/2022
IAB Europe is recruiting! We are looking for an Industry Programmes & Membership Administrator, a Marketing & Events Coordinator, and […]
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Watch The Great Debate on Demand! Recordings and Roundup

Georgia Cook
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21/09/2022
This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in […]
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What is Coming up in our Trust and Transparency Month?

Georgia Cook
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05/09/2022
This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in […]
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