The Future of Attribution in a Post Third-Party Cookie Era - A Q&A with Experts From the Programmatic Trading Committee
Lauren Wakefield
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10/11/2021
Since Google announced that third-party cookies were to become obsolete - extended now to 2023 - there have, and continue […]
Read More »Member Guest Post with PubMatic - Demystifying Mobile In-App Advertising
Lauren Wakefield
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09/11/2021
In this week's member-guest blog post, we hear from Anna Sikora, Client Services Partner at PubMatic, on all things In-App. […]
Read More »A Flawed ''Future of Online Advertising’' Report
A recent report issued by the European Parliament’s Greens/EFA group nicely crystallises why the debate about whether to use the […]
Read More »That’s a Wrap! Check Out Our Latest Virtual CTV Event Highlights
On 21st October, IAB Europe hosted its second Virtual CTV Event of 2021, and with over 350 people in attendance, […]
Read More »Interested In Joining IAB Europe's New Technical Committee?
IAB Europe is excited to announce the launch of the IAB Europe Technical Committee and is inviting interested IAB Europe […]
Read More »Are You An Advertiser or An Agency? Have Your Say in Our In-Housing Survey
Lauren Wakefield
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08/10/2021
IAB Europe is inviting all advertisers and agencies to answer the 2021 In-Housing Survey! Take part here. In-housing programmatic trading […]
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