Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Research Awards 2016 now open!

Bjorn Bojen
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15/02/2016
Get your entries in by Friday 1st April, don’t miss out! Download the entry notes and entry form to enter […]
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CNIL-Facebook: Recent developments create legal uncertainty for use of online cookies

Bjorn Bojen
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15/02/2016
IAB Europe has taken note of the CNIL asking Facebook to review its use of cookie, believing the move and similar moves to create uncertainty for thousands of other websites that make use of similar techniques.
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13.9%: The percentage of Adblock users in Romania

Bjorn Bojen
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02/02/2016
IAB Romania and Agora Project, with the support of Quantix Marketing Consulting and PageFair have conducted an extensive study in […]
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Data Protection deal is a setback for Europe's digital economy

Bjorn Bojen
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16/12/2015
The political deal struck on Europe’s future data protection law is bad news for consumers and for businesses. IAB Europe […]
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Online advertising is driven by display in H1 2015 to a total of €16bn, IAB Europe report reveals

Bjorn Bojen
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09/12/2015
Online advertising grew 9.7% on a like-for-like basis to a value of €16bn for the first half of 2015 from […]
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Europe’s booming online ad industry accounts for 1.4 million jobs and € 100 billion of Gross Value

Bjorn Bojen
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25/11/2015
Online advertising has expanded from a nascent industry into a powerhouse over the past decade and a half. It now […]
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Blog

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Member Guest Post with Rakuten Advertising - Why 'Moments' Matter in Advertising Strategies

Lauren Wakefield
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20/04/2021
In this week's member guest post, we hear from Edouard Lauwick, Senior Vice President, Southern Europe at Rakuten Advertising,as he […]
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Member Guest Post with Admitad - Choice to be Tracked: Balancing Between Big Data, GDPR and Privacy

Lauren Wakefield
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14/04/2021
In this week's member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad Affiliate Network, as he delivers […]
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IAB Europe's MIXX & Research Awards 2021 - Deadline Extended!

Helen Mussard
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12/04/2021
Due to numerous requests for extra time, we are happy to announce that the deadline for this year's awards has […]
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Transitioning to a Post Third-Party Cookie Era - Q&A with Experts from the Programmatic Trading Committee

Lauren Wakefield
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08/04/2021
For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour online. Nearly all AdTech and […]
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Just One Week To Go! Are You Entering Europe's Leading Awards?

Helen Mussard
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08/04/2021
The final deadline is Friday 16th April. Have you produced an outstanding campaign or research project over the last year? […]
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Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

Helen Mussard
|
08/04/2021
IAB Europe is inviting all stakeholders to participate - advertisers, agencies, publishers and ad tech vendors -  in our annual  […]
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