In-Game Advertising: What You Need to Know A Q&A with Gabriele Vileikyte, Product Manager, Eskimi
Can you tell us what advertising within a gaming environment means and looks like? In-game ads blend into the game […]
Read More »That’s a Wrap! Check out the Highlights and Recordings from the Virtual Programmatic Day – H2 2022 Event
On 9th November, IAB Europe hosted the H2 2022 Virtual Programmatic Day, and with almost 700 people in attendance, […]
Read More »Now Open! Take Part in our 2022 Annual Members Survey
What would you, our members, like to see more of from IAB Europe in 2023? More events, a focus on […]
Read More »Member Guest Post with PubMatic - Supply Chain Transparency & Sustainability
Lauren Wakefield
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08/11/2022
In this week's member guest blog post we caught up with Lisa Kalyuzhny, RVP, Advertiser Solutions, EMEA at PubMatic who […]
Read More »Join Our Latest Working Groups! Sustainability Standards & Retail Media
Lauren Wakefield
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03/11/2022
IAB Europe has not one but two new exciting working groups for you to join. Check out the details below […]
Read More »Member Guest Post with Skai - 'Prime vs Prime': Prime Day Early Access Results
Lauren Wakefield
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01/11/2022
In this week's Member Guest Post we hear from Chris Costello, Senior Director of Marketing Research at Skai. He dives […]
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