Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Programmatic display advertising set to rise in Europe

Bjorn Bojen
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08/08/2015
 The new IAB Europe Attitudes towards Programmatic Advertising report reveals that purchases of digital display advertising are set to increase […]
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Digital advertising spend edges closer to TV-IAB Europe AdEx Benchmark 2014 Full Report reveals 11.8% increase outperforming 3.0% EU GDP growth

Bjorn Bojen
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01/07/2015
The report is a comprehensive perspective of online advertising spend across Europe which is growing ever more essential in the […]
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First results of AdEx Benchmark 2014 presented at Interact

Bjorn Bojen
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20/05/2015
European Online Advertising reaches a landmark €30.7bn after five consecutive years of double digit growth 2014, a very positive year […]
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IAB Europe 2015 Research Awards winners

Bjorn Bojen
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20/05/2015
The winners were announced last night at the gala dinner held as part of IAB Europe’s Interact conference in Berlin […]
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Shortlist of finalists announced for IAB Europe’s Research Awards 2015

Bjorn Bojen
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06/05/2015
Brussels, 7 May 2015 - IAB Europe is delighted to announce the shortlist of finalists for its 2015 Research Awards. […]
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Ensuring Europe's future data protection regime is aligned to a bold Digital Single Market strategy

Bjorn Bojen
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04/05/2015
The Industry Coalition for Data Protection (ICDP) looks forward to the publication of the European Commission’s Communication on a Digital […]
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Blog

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Brand Safety in 2020 - Have Your Say In Our Poll!

Helen Mussard
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10/11/2020
IAB Europe in association with The Quality & Transparency Taskforce has created a short 5 minute poll to provide insight […]
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Virtual Programmatic Day - Meet the Speaker!

Lauren Wakefield
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02/11/2020
On 19th November, IAB Europe will be hosting The Virtual Programmatic Day (VPD), where we have a stellar lineup of […]
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IAB Europe's Digital Audio Day: Event Wrap-up!

Helen Mussard
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23/10/2020
Tune into IAB Europe’s Digital Audio Day Wrap-up - Watch the full video recording here.  We completed our first ever […]
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IAB Europe Policy Update - Digital Services Act: Avoiding The Risk Of A Broken Promise

Helen Mussard
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22/10/2020
Welcome to the latest 'Policy Update' blog post from Townsend Feehan, CEO, IAB Europe. This week Townsend discusses the Digital […]
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Have You Switched to TCF v2.0 - Join Over 600 Vendors and 99 CMPs!

Helen Mussard
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15/10/2020
On the 15th August, The Transparency & Consent Framework (TCF) v1.1 was depleted and replaced by TCF v2.0. So far […]
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IAB Europe Virtual CTV Event: Wrap-up 

Helen Mussard
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08/10/2020
  On 6th October 2020, IAB Europe hosted its first Virtual CTV Event. Following the release of our Buyer’s Guide […]
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