Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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New IAB Europe library illustrates strategic opportunity of programmatic advertising

Bjorn Bojen
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17/02/2016
Brussels, 17 February 2016 - The Interactive Advertising Bureau Europe (IAB Europe) has launched the Library of Programmatic case studies […]
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IAB Europe Research Awards 2016 now open!

Bjorn Bojen
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15/02/2016
Get your entries in by Friday 1st April, don’t miss out! Download the entry notes and entry form to enter […]
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CNIL-Facebook: Recent developments create legal uncertainty for use of online cookies

Bjorn Bojen
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15/02/2016
IAB Europe has taken note of the CNIL asking Facebook to review its use of cookie, believing the move and similar moves to create uncertainty for thousands of other websites that make use of similar techniques.
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13.9%: The percentage of Adblock users in Romania

Bjorn Bojen
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02/02/2016
IAB Romania and Agora Project, with the support of Quantix Marketing Consulting and PageFair have conducted an extensive study in […]
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Data Protection deal is a setback for Europe's digital economy

Bjorn Bojen
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16/12/2015
The political deal struck on Europe’s future data protection law is bad news for consumers and for businesses. IAB Europe […]
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Online advertising is driven by display in H1 2015 to a total of €16bn, IAB Europe report reveals

Bjorn Bojen
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09/12/2015
Online advertising grew 9.7% on a like-for-like basis to a value of €16bn for the first half of 2015 from […]
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Blog

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Member Guest Post with Comscore - The Future of Contextual CTV Targeting is Now

Lauren Wakefield
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15/06/2021
In this week's member-guest blog post, we hear from Rachel Gantz, General Manager, Activation at Comscore as she shares why […]
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Member Guest Post with IAB Romania - Harnessing & Understanding the Audio Economy - the Need for Meaningful Content

Lauren Wakefield
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08/06/2021
In this week's member-guest blog post, we caught up with IAB Romania's Director Executive, Ioana Anecu on Clubhouse, the new […]
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IAB Europe, TCF and NOYB’s War On Cookie Banners

Helen Mussard
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04/06/2021
This week's guest editor for the IAB Europe blog is IAB Europe's Legal Director, Filip Sedefov.  At IAB Europe, Filip […]
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Interact Online 2021 - Event Wrap-Up

Lauren Wakefield
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03/06/2021
On 25th - 27th May 2021, IAB Europe hosted its flagship event live and online for all to see.  The […]
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Interact Online 2021 - Industry Initiatives Highlights & Videos

Lauren Wakefield
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03/06/2021
On 25th May 2021, IAB Europe’s flagship event, Interact Online, kicked off with an afternoon dedicated to Industry Initiatives.  Featuring […]
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Interact Online 2021 - Policy & Data Protection Highlights & Videos

Lauren Wakefield
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03/06/2021
On 26th May 2021, IAB Europe’s flagship event, Interact Online, dived into an afternoon that focused on Policy & Data […]
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