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Ad Blocking Detection Guidance

Bjorn Bojen
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06/06/2016
IAB Europe has issued guidance to EU-based publishers on ad blocking detection following reports that such detection without the consent […]
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IAB Europe position on the proposal for a Directive concerning contracts for the supply of digital content

Bjorn Bojen
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05/06/2016
IAB Europe agrees that consumers may indeed participate in a value exchange when they access online services that are free […]
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Winner Ad Venture Student Competition announced

Bjorn Bojen
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31/05/2016
Brussels, 30 May 2016: The jury of the third round of the Ad Venture Student Competition, organised by the European […]
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Member News: Adform RTB Trend Report Reveals Triple-Digital Growth In European Programmatic Advertising Market

Bjorn Bojen
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29/05/2016
19 May 2016, London – Adform’s RTB Trend Report Europe 2015 shows slower but sustained growth in programmatic trading across […]
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IAB Europe response to Platforms Consultation

Bjorn Bojen
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24/05/2016
In December 2015, IAB Europe submitted its response to the European Commission’s public consultation on the role of online platforms. […]
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European Commission issues e-commerce package of Digital Single Market initiatives

Bjorn Bojen
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24/05/2016
Brussels, 23 May 2016 – IAB Europe commends the Commission on its continuing strong interest in promoting Europe’s digital economy, […]
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Blog

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IAB Europe and FreeWheel Dive into Brand Safety

Georgia Cook
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01/08/2022
IAB Europe’s annual Brand Safety Poll conducted at the end of last year found that: Privacy concerns are more of […]
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Skai Unpack Prime Day 2022 (US vs EMEA)

Georgia Cook
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25/07/2022
This week, we have a guest blog post from one of our members, Skai™. The Intelligent Marketing Platform's Senior Director […]
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The Rise of Social Commerce and How to Tap Into it with TikTok

Lauren Wakefield
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21/07/2022
The world of commerce is changing at high speed. Accelerated by shifting consumer habits during the pandemic, a nuclear explosion […]
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Now Open! Take Part in the 2022 Attitudes to Programmatic Survey

Lauren Wakefield
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14/07/2022
According to the recently released AdEx 2021 study, the European digital ad market is now programmatic first with 57% of […]
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AdEx 2021 Report – Key Facts & Stats Videos

Georgia Cook
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07/07/2022
IAB Europe’s widely-anticipated 2021 AdEx Benchmark Report is now live!  Released on 2nd July 2022, the report is the definitive […]
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IAB Europe’s Programmatic Trading Committee Diversity & Inclusion Blog Series: A Q&A on Diversity & Inclusion in Marketing

Lauren Wakefield
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05/07/2022
As part of IAB Europe’s key focus on topics of corporate responsibility in the digital advertising industry, The Programmatic Trading […]
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1 65 66 67 68 69 126
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