Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Policy Panel @DMEXCO - Big Data advertising - EU in a clash between regulations and innovations - September 14th, 14.30, Debate Hall

Bjorn Bojen
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21/08/2016
dmexco is the global business and innovation platform of the digital economy. It enables visitors to experience disruptive trends and […]
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IAB Europe Programmatic Panel @DMEXCO - Programmatic advertising in Europe: Spend, strategies and models for the future - September 14th, 13.00, Seminar 2

Bjorn Bojen
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31/07/2016
dmexco is the global business and innovation platform of the digital economy. It enables visitors to experience disruptive trends and […]
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Guy Phillipson to step down as CEO of the Internet Advertising Bureau UK after 12 years

Bjorn Bojen
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18/07/2016
Guy Phillipson, the Chief Executive of the UK’s Internet Advertising Bureau has announced his intention to step down in January […]
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What is driving digital video advertising adoption? – latest IAB Europe survey

Bjorn Bojen
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10/07/2016
Consumers are consuming more and more digital video content and as such digital video advertising showed significant a growth of […]
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Joint Industry Statement: Empowering trust and innovation by repealing the e-Privacy Directive

Bjorn Bojen
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04/07/2016
Brussels, 5 July 2016 – The tech and telecom industries call for the e-Privacy Directive to be repealed. We believe […]
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IAB Ireland & Nielsen report: Video on Demand (VOD) viewing is entrenched in the market

Bjorn Bojen
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28/06/2016
3 in 4 Irish Adults (16 +) have viewed VOD in the first 6 months 63% of VOD viewers watched […]
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Blog

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Member Guest Post with Admitad - Back in Fashion: Online Sales in the Fashion Industry in Europe Increase in the First Half of 2021

Lauren Wakefield
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01/07/2021
In this week’s member-guest post, we hear from Igor Gubin, Region Manager, Europe at Admitad Affiliate Network, as he reveals the […]
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Member Guest Post With Teads - What Does Creative Excellence On Mobile Really Look Like?

Helen Mussard
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28/06/2021
This week's member guest post is written by Tead's Global Creative VP, Bertrand "Coca" Cocallemen. Coca describes what is important […]
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Industry News: An Updated Timeline For Privacy Sandbox Milestones

Helen Mussard
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24/06/2021
Today, Google announced the revised timeline for the phasing out of third-party cookies, with new Privacy Sandbox milestones. In the […]
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Add Your Voice To The World’s First Global Diversity & Inclusion Census In Marketing

Helen Mussard
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21/06/2021
The World Federation of Advertisers (WFA) and its partners set up a Diversity and Inclusion Task Force last April just […]
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Draft DSA IMCO & LIBE Reports: European Parliament Needs To Set DSA Work In The Context Of Existing EU Rules On Digital Advertising

Helen Mussard
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16/06/2021
Recent weeks have seen important milestones in both the European Parliament and the Council of the EU on the proposed […]
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Member Guest Post with Comscore - The Future of Contextual CTV Targeting is Now

Lauren Wakefield
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15/06/2021
In this week's member-guest blog post, we hear from Rachel Gantz, General Manager, Activation at Comscore as she shares why […]
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