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European publishers urge European Commission to recognise importance of digital advertising in review of the ePrivacy Directive

Bjorn Bojen
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23/11/2016
Brussels, 23 November 2016 –  With media independence a hot topic across Europe and around the world, European publishers today […]
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IAB Europe White Paper: Using Data Effectively in Programmatic

Bjorn Bojen
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17/11/2016
An updated version of this white paper with GDPR considerations is available here Consumers are using an ever-increasing variety of […]
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EDAA enhances transparency and user control for online video advertising

Bjorn Bojen
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14/11/2016
Brussels, 14 November 2016 – Today, the European Interactive Digital Advertising Alliance (EDAA) launches new guidelines to enhance transparency and […]
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Advertisers and agencies demand branding metrics for digital video advertising, new IAB Europe survey shows

Bjorn Bojen
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09/11/2016
Brussels, 9th November 2016 – Buy-side and sell-side digital video advertising strategies mature as measurement evolves towards branding KPIs and […]
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IAB Europe Panel @RTA Summit - Current State of Programmatic, Market Size and Growth - November 9th, 9AM

Bjorn Bojen
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25/10/2016
Following the success of the RTA series over the past two years, ACI’s 3rd edition of the Real-Time Advertising Summit […]
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IAB Europe Speaking Slot @RTA Summit - What does the EU’s new privacy law mean for digital advertising? - November 9th, 12.40PM

Bjorn Bojen
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25/10/2016
Following the success of the RTA series over the past two years, ACI’s 3rd edition of the Real-Time Advertising Summit […]
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Blog

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Interact 2022 - Just One Week Left to Secure Your Early Bird Tickets!

Lauren Wakefield
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21/04/2022
IAB Europe’s Annual Flagship Event Interact is back and ready to welcome you from 25th - 26th May 2022 in […]
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A Word from Kristanne Roberts, Chair of the Research Awards Europe Jury 2022

Georgia Cook
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30/03/2022
Written by Kristanne Roberts, Product Management Director for Kantar Marketplace I am extremely excited to announce that I am to […]
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The Latest Updated Guide to the Post Third-Party Cookie Era - What You Need to Know Today: A Q&A with Experts from the Programmatic Trading Committee

Lauren Wakefield
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24/03/2022
Earlier this month, IAB Europe released its latest comprehensively updated ‘Guide to the Post-Third-Party Cookie Era’. The Guide has been […]
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A Word from Antonia Faulkner, Chair of the MIXX Awards Europe 2022 Jury

Georgia Cook
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24/03/2022
Written by Antonia Faulkner, Head of Marketing & Analytics at Samsung Ads Europe and APAC I am delighted to be […]
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IAB Europe and PubMatic Release New Research Revealing the State of Online Video Advertising Today and Predictions for the Year Ahead

Marie-Clare Puffett
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16/03/2022
Strong growth in online video advertising is being driven by emerging channels and formats but media buyers still seek better […]
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DSA Trilogues: Need for a Critical Examination of DSA Proposals as Co-legislators Turn to Online Ads

Lauren Wakefield
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11/03/2022
Since the European Commission’s proposal for the Digital Services Act was first published in December 2020, the legislation has progressed […]
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