Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Global Mobile Advertising revenues surged to €37 billion ($49 billion) in 2015

Bjorn Bojen
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21/09/2016
Mobile display continues to outpace search and grew by an exponential 92.6% to €19 billion ($26 billion)   Brussels, 22 […]
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Global Online Media Leaders Join Forces to Improve Consumer Ad Experience

Bjorn Bojen
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14/09/2016
Coalition for Better Ads Will Use Research, Advocacy to Develop and Implement New Standards COLOGNE, GERMANY (dmexco) - September 15, […]
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European Programmatic Market increases 70.3% to €5.7bn in 2015 according to latest IAB Europe research

Bjorn Bojen
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13/09/2016
Mobile display traded programmatically more than any other format Cologne, 14 September 2016 – At dmexco today, IAB Europe announced […]
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BEREC say network-wide ad blocking illegal

Bjorn Bojen
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31/08/2016
Brussels, 1 September 2016 – IAB Europe welcomes guidance published by EU telecom regulators on Tuesday confirming that network-level ad blocking […]
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MOAT is looking for a Marketing Manager in London

Bjorn Bojen
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30/08/2016
About Moat Moat is a brand intelligence and SaaS analytics company focused on transforming digital advertising with our two products: […]
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IAB Europe Policy Panel @DMEXCO - Big Data advertising - EU in a clash between regulations and innovations - September 14th, 14.30, Debate Hall

Bjorn Bojen
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21/08/2016
dmexco is the global business and innovation platform of the digital economy. It enables visitors to experience disruptive trends and […]
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Blog

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Check Out Our Industry Insider Series on Trust and Transparency!

Lauren Wakefield
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20/09/2021
As part of our September Trust and Transparency event series, we hosted a range of Industry Insider sessions with some […]
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Catch Up on All of the Action From Our Trust & Transparency Series So Far!

Lauren Wakefield
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16/09/2021
This week we kicked off our brand new Trust and Transparency series and what a week it has been so […]
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Join Our Free Industry Insider Series on Trust and Transparency This Month!

Marie-Clare Puffett
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15/09/2021
As part of our Trust and Transparency event series throughout September, we will be hosting a range of Industry Insider […]
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Member Guest Post with PubMatic - Audience Addressability is the Digital Advertising Industry’s Opportunity to Reset, Rethink, and Reinvigorate

Lauren Wakefield
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14/09/2021
In this week's member-guest blog post, Fiona Ellis-Smith, Associate Director, Advertiser Solutions at PubMatic shares her thoughts on the future […]
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Looking to Get More Involved with IAB Europe Post-Summer? Join Our Committees!

Lauren Wakefield
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09/09/2021
The Summer might be over but we have a lot of exciting opportunities at IAB Europe for you to get […]
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Member Guest Post with Samsung Ads - Behind the Screens: How the Pandemic Has Supercharged Gaming Amongst UK Consumers

Lauren Wakefield
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06/09/2021
In this week’s member-guest blog post, we welcome Alex Hole, VP Samsung Ads Europe, as he shares why the emerging […]
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