Interactive Advertising Bureau

News Room


News

VIEW ALL NEWS ARTICLES

European publishers urge European Commission to recognise importance of digital advertising in review of the ePrivacy Directive

Bjorn Bojen
|
23/11/2016
Brussels, 23 November 2016 –  With media independence a hot topic across Europe and around the world, European publishers today […]
Read More »

IAB Europe White Paper: Using Data Effectively in Programmatic

Bjorn Bojen
|
17/11/2016
An updated version of this white paper with GDPR considerations is available here Consumers are using an ever-increasing variety of […]
Read More »

EDAA enhances transparency and user control for online video advertising

Bjorn Bojen
|
14/11/2016
Brussels, 14 November 2016 – Today, the European Interactive Digital Advertising Alliance (EDAA) launches new guidelines to enhance transparency and […]
Read More »

Advertisers and agencies demand branding metrics for digital video advertising, new IAB Europe survey shows

Bjorn Bojen
|
09/11/2016
Brussels, 9th November 2016 – Buy-side and sell-side digital video advertising strategies mature as measurement evolves towards branding KPIs and […]
Read More »

IAB Europe Panel @RTA Summit - Current State of Programmatic, Market Size and Growth - November 9th, 9AM

Bjorn Bojen
|
25/10/2016
Following the success of the RTA series over the past two years, ACI’s 3rd edition of the Real-Time Advertising Summit […]
Read More »

IAB Europe Speaking Slot @RTA Summit - What does the EU’s new privacy law mean for digital advertising? - November 9th, 12.40PM

Bjorn Bojen
|
25/10/2016
Following the success of the RTA series over the past two years, ACI’s 3rd edition of the Real-Time Advertising Summit […]
Read More »
1 … 58 59 60 61 62 … 72

Blog

VIEW ALL BLOG POSTS

Interact 2022 - Just One Week Left to Secure Your Early Bird Tickets!

Lauren Wakefield
|
21/04/2022
IAB Europe’s Annual Flagship Event Interact is back and ready to welcome you from 25th - 26th May 2022 in […]
Read More »

A Word from Kristanne Roberts, Chair of the Research Awards Europe Jury 2022

Georgia Cook
|
30/03/2022
Written by Kristanne Roberts, Product Management Director for Kantar Marketplace I am extremely excited to announce that I am to […]
Read More »

The Latest Updated Guide to the Post Third-Party Cookie Era - What You Need to Know Today: A Q&A with Experts from the Programmatic Trading Committee

Lauren Wakefield
|
24/03/2022
Earlier this month, IAB Europe released its latest comprehensively updated ‘Guide to the Post-Third-Party Cookie Era’. The Guide has been […]
Read More »

A Word from Antonia Faulkner, Chair of the MIXX Awards Europe 2022 Jury

Georgia Cook
|
24/03/2022
Written by Antonia Faulkner, Head of Marketing & Analytics at Samsung Ads Europe and APAC I am delighted to be […]
Read More »

IAB Europe and PubMatic Release New Research Revealing the State of Online Video Advertising Today and Predictions for the Year Ahead

Marie-Clare Puffett
|
16/03/2022
Strong growth in online video advertising is being driven by emerging channels and formats but media buyers still seek better […]
Read More »

DSA Trilogues: Need for a Critical Examination of DSA Proposals as Co-legislators Turn to Online Ads

Lauren Wakefield
|
11/03/2022
Since the European Commission’s proposal for the Digital Services Act was first published in December 2020, the legislation has progressed […]
Read More »
1 … 58 59 60 61 62 … 116
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram