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IAB Europe Video Ad Formats Survey - Take part now!

Bjorn Bojen
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23/01/2017
Which video ad formats work for brand building? The aim of this survey is to learn about the video ad […]
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IAB Europe Press release: European ad industry releases new data about powerful economic benefits across the EU delivered by advertising

Bjorn Bojen
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16/01/2017
Brussels, 16 January 2017 –  At the time when advertising is under increased regulatory scrutiny across the continent, the EU-wide […]
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Interact 2017 Conference May 23-24: Registrations are now open!

Bjorn Bojen
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12/01/2017
Interact is the premiere gathering of Europe’s digital advertising industry, where leaders advertisers, industry experts, agencies and media owners come […]
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IAB Europe Press release: Proposed ePrivacy Regulation Fails To Improve Cookie Rules

Bjorn Bojen
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10/01/2017
Brussels, 10 January 2017 – The Interactive Advertising Bureau Europe (IAB Europe) is dismayed by the European Commission’s proposal for a […]
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European publishers, the digital advertising industry and direct marketers have expressed serious concerns about the ePrivacy Directive review

Bjorn Bojen
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09/01/2017
On 22 December 2016, European publishers (EMMA, ENPA, EPC, NME), the digital advertising industry (IAB Europe), direct marketers (FEDMA), advertisers […]
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Member News: IAB UK appoints Jon Mew as CEO

Bjorn Bojen
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05/01/2017
London, 5 January 2017. The Internet Advertising Bureau UK has named Jon Mew as its new chief executive. Mew has […]
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Blog

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Skai Unpack Prime Day 2022 (US vs EMEA)

Georgia Cook
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25/07/2022
This week, we have a guest blog post from one of our members, Skai™. The Intelligent Marketing Platform's Senior Director […]
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The Rise of Social Commerce and How to Tap Into it with TikTok

Lauren Wakefield
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21/07/2022
The world of commerce is changing at high speed. Accelerated by shifting consumer habits during the pandemic, a nuclear explosion […]
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Now Open! Take Part in the 2022 Attitudes to Programmatic Survey

Lauren Wakefield
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14/07/2022
According to the recently released AdEx 2021 study, the European digital ad market is now programmatic first with 57% of […]
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AdEx 2021 Report – Key Facts & Stats Videos

Georgia Cook
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07/07/2022
IAB Europe’s widely-anticipated 2021 AdEx Benchmark Report is now live!  Released on 2nd July 2022, the report is the definitive […]
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IAB Europe’s Programmatic Trading Committee Diversity & Inclusion Blog Series: A Q&A on Diversity & Inclusion in Marketing

Lauren Wakefield
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05/07/2022
As part of IAB Europe’s key focus on topics of corporate responsibility in the digital advertising industry, The Programmatic Trading […]
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Get Involved In Industry & Policy Initiatives - Join An IAB Europe Committee!

Georgia Cook
|
16/06/2022
Our committees are the backbone of our organisation. These groups bring together industry leaders and experts to connect and collaborate […]
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