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IAB Europe Press Release: Cross-media measurement and quality metrics remain top of agenda, new IAB Europe research confirms

Bjorn Bojen
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06/09/2017
Brussels, 7th September 2017 - IAB Europe’s new Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment […]
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IAB Europe Press Release: The dire unintended consequences of restricting data-driven ads

Bjorn Bojen
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06/09/2017
Brussels, 7 September 2017 – Obstructing the collection and use of data in digital advertising would have serious and unintended […]
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Member News: Sublime Skinz launches enhanced mobile video ad format to improve user experience

Bjorn Bojen
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06/09/2017
Skin-based advertising company, Sublime Skinz, will reveal an enhanced mobile ad format at dmexco 2017 that delivers seamless video advertising […]
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IAB Europe, EACA and WFA Press Release: New cross-industry initiative to improve viewability measurement standards across Europe

Bjorn Bojen
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09/08/2017
Brussels, 10th August 2017 - The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of […]
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IAB Europe Press Release: IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio

Bjorn Bojen
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30/07/2017
Brussels, 31 July 2017, The IAB Tech Lab has released the New Standard Ad Portfolio which is a set of […]
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Press release: comScore Introduces New MyMetrix Explore Data Exploration and Visualization Tool

Bjorn Bojen
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27/07/2017
MyMetrix Explore Gives Clients More Ways to Access, Analyze and Discover comScore Data RESTON, VA, July 28, 2017 – comScore today […]
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Blog

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Brand Advertising Trends & Buzzword Predictions for 2023!

Amy Mazzola
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06/12/2022
Audio, Retail media, CTV, DOOH.. Where will brands invest in 2023 and what developments will be made in these channels […]
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Programmatic Trends & Buzzword Predictions for 2023

Amy Mazzola
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06/12/2022
As we near the end of 2022, we asked IAB Europe’s Programmatic Trading committee for their insights into what 2023 […]
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Member Guest Post With IAS - Hey, Media Planners! Don’t Let Your Brands’ Safety & Suitability Settings Undermine The Drive For Social Good

Helen Mussard
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05/12/2022
In this week's member guest post we caught up with Ben Miller, Agency Success Director at IAS. Ben gained an […]
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It’s time for the 2023 E-commerce Germany Awards!

Lauren Wakefield
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02/12/2022
The E-commerce Germany Awards are back and better than ever! This year, the contest starts on December 1st, so make […]
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Now Open! Take Part in IAB Europe’s State of Readiness - Sustainability in Digital Advertising Survey

Amy Mazzola
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30/11/2022
  Environment impact , Carbon reduction, Social justice. Sustainability is a key topic moving into 2023! IAB Europe’s Sustainability Standards […]
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Member Guest Post with Huawei Ads - The top trends that will shape digital advertising in 2023

Amy Mazzola
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29/11/2022
  In this week’s member guest blog post we caught up with Maria Ramiro of Huawei Ads. Following on from […]
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