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Press Release: comScore Opens Global Access to Free Viewability Measurement

Bjorn Bojen
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13/09/2017
Platform Now Available to Worldwide Advertisers, Publishers, Agencies and Ad Networks to Promote Trust and Transparency in Digital Advertising RESTON, […]
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IAB Europe Press Release: Half of European display ad revenue is now traded programmatically, latest IAB Europe report shows

Bjorn Bojen
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12/09/2017
Programmatic video surges by more than 150% Cologne, 13th September 2017 – At dmexco today, IAB Europe in collaboration with […]
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IAB Europe Press Release: Cross-media measurement and quality metrics remain top of agenda, new IAB Europe research confirms

Bjorn Bojen
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06/09/2017
Brussels, 7th September 2017 - IAB Europe’s new Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment […]
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IAB Europe Press Release: The dire unintended consequences of restricting data-driven ads

Bjorn Bojen
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06/09/2017
Brussels, 7 September 2017 – Obstructing the collection and use of data in digital advertising would have serious and unintended […]
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Member News: Sublime Skinz launches enhanced mobile video ad format to improve user experience

Bjorn Bojen
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06/09/2017
Skin-based advertising company, Sublime Skinz, will reveal an enhanced mobile ad format at dmexco 2017 that delivers seamless video advertising […]
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IAB Europe, EACA and WFA Press Release: New cross-industry initiative to improve viewability measurement standards across Europe

Bjorn Bojen
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09/08/2017
Brussels, 10th August 2017 - The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of […]
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Blog

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2023: A Year of Collaboration, Innovation and Transformation with Magnite

Amy Mazzola
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18/01/2023
In this week’s member guest blog post we caught up with Julie Selman, SVP, Head of EMEA at Magnite. In […]
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Our Annual Brand Safety Industry Poll is Here! Have your say and win a €200 Voucher

Amy Mazzola
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12/01/2023
  It’s that time of year again. Have your say in IAB Europe’s annual brand safety and suitability in the […]
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Member Guest Post with Skai - Retail Media - New Year, New Opportunities

Amy Mazzola
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03/01/2023
In this week’s member guest blog post we caught up with Michelle Urwin, VP Marketing at Skai (formerly Kenshoo) to […]
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IAB Europe’s Programmatic Trading Committee Diversity & Inclusion Blog Series: A Q&A on Diversity & Inclusion in Digital Advertising Partnerships

Lauren Wakefield
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08/12/2022
As part of IAB Europe’s key focus on topics of corporate responsibility in the digital advertising industry, The Programmatic Trading […]
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Introducing the First Speakers at E-commerce Berlin Expo 2023

Lauren Wakefield
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07/12/2022
Online retailers and digital marketers look forward to the E-commerce Berlin Expo every year. This conference, which takes place every […]
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Brand Advertising Trends & Buzzword Predictions for 2023!

Amy Mazzola
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06/12/2022
Audio, Retail media, CTV, DOOH.. Where will brands invest in 2023 and what developments will be made in these channels […]
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