Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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MIXX Awards Europe 2018 open for entries

Bjorn Bojen
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05/12/2017
The MIXX Awards Europe recognise and celebrate the best digital advertising campaigns in Europe. Winning entries will be showcased to […]
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IAB Europe Research Awards 2018 open for entries

Bjorn Bojen
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05/12/2017
The IAB Europe Research Awards 2018 recognise and showcase great European digital research projects and the contribution they have made […]
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Press Release: Sublime Skinz named as one of the fastest growing technology companies in France

Bjorn Bojen
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02/12/2017
Sublime Skinz ranked 19th in Deloitte’s prestigious 2017 Technology Fast 50 London, 27th November 2017, Sublime Skinz, the leading solution for high-impact […]
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IAB Europe Press Release: IAB Europe presents industry consent mechanism for meeting challenges under the GDPR and calls for broad industry engagement on further development and roll-out

Bjorn Bojen
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28/11/2017
London, 28 November 2017 – IAB Europe today presented a new technical standard to support the digital advertising ecosystem in […]
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IAB Europe Press Release: Buy and sell-side stakeholders increase recognition of programmatic business impacts beyond efficiencies

Bjorn Bojen
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27/11/2017
Brussels, 27 November 2017 – Better campaign reporting and control on the buy-side and improved inventory control on the sell-side […]
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Press release: The Platform of Trustworthy Ad On Digital to Fight Fraud

Bjorn Bojen
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27/11/2017
IAB Turkey, Turkish Advertising Agencies Association and Advertisers Association have established GUR, The Platform of Trustworthy Ad on Digital in […]
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Blog

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Skai Bring Us a Monthly Paid Media Spend Snapshot – July 2022

Georgia Cook
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09/08/2022
Curious to know how retail media, paid search and paid social performed over the course of July? Chris Costello, Senior […]
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Let’s Make Diversity And Inclusion A Cross-Industry Effort

Georgia Cook
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02/08/2022
‘It is widely documented that parts of the media industry have struggled to recruit a workforce that mirrors society. Thankfully, […]
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IAB Europe and FreeWheel Dive into Brand Safety

Georgia Cook
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01/08/2022
IAB Europe’s annual Brand Safety Poll conducted at the end of last year found that: Privacy concerns are more of […]
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Skai Unpack Prime Day 2022 (US vs EMEA)

Georgia Cook
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25/07/2022
This week, we have a guest blog post from one of our members, Skai™. The Intelligent Marketing Platform's Senior Director […]
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The Rise of Social Commerce and How to Tap Into it with TikTok

Lauren Wakefield
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21/07/2022
The world of commerce is changing at high speed. Accelerated by shifting consumer habits during the pandemic, a nuclear explosion […]
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Now Open! Take Part in the 2022 Attitudes to Programmatic Survey

Lauren Wakefield
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14/07/2022
According to the recently released AdEx 2021 study, the European digital ad market is now programmatic first with 57% of […]
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