Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Press release: Google Digital Workshop adds three new modules, renews IAB Europe Endorsement

Bjorn Bojen
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02/02/2018
Brussels, 02 February 2018 – 2015 saw IAB Europe endorsing the ​Google Digital Workshop​. Designed as a one-stop shop for […]
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Disrupt. Adapt. Reinvent. – Early Bird Passes are now available for Interact 2018!

Bjorn Bojen
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01/02/2018
We’re looking forward to seeing you in Milan for Interact 2018 on the 23-24 May 2018. Digital is accepted as […]
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Index Exchange Renewed Mission

Bjorn Bojen
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18/01/2018
Automated media trading is now the norm for all desktop advertising, and if forecasts are to be believed, it will […]
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Interact 2018: Registration is now open. Take advantage of the Super Early Bird Pass!

Bjorn Bojen
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15/01/2018
We’re looking forward to seeing you in Milan for Interact 2018 on the 23-24 May 2018. In this time of […]
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Coalition for Better Ads to Introduce Better Ads Experience Program

Bjorn Bojen
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18/12/2017
In January 2018, the Coalition will begin rollout of the Better Ads Experience Program, a voluntary initiative for industry participants […]
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MIXX Awards Europe 2018 open for entries

Bjorn Bojen
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05/12/2017
The MIXX Awards Europe recognise and celebrate the best digital advertising campaigns in Europe. Winning entries will be showcased to […]
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Blog

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It’s time for the 2023 E-commerce Germany Awards!

Lauren Wakefield
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02/12/2022
The E-commerce Germany Awards are back and better than ever! This year, the contest starts on December 1st, so make […]
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Now Open! Take Part in IAB Europe’s State of Readiness - Sustainability in Digital Advertising Survey

Amy Mazzola
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30/11/2022
  Environment impact , Carbon reduction, Social justice. Sustainability is a key topic moving into 2023! IAB Europe’s Sustainability Standards […]
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Member Guest Post with Huawei Ads - The top trends that will shape digital advertising in 2023

Amy Mazzola
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29/11/2022
  In this week’s member guest blog post we caught up with Maria Ramiro of Huawei Ads. Following on from […]
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In-Game Advertising: What You Need to Know A Q&A with Gabriele Vileikyte, Product Manager, Eskimi

Amy Mazzola
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16/11/2022
Can you tell us what advertising within a gaming environment means and looks like? In-game ads blend into the game […]
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That’s a Wrap! Check out the Highlights and Recordings from the Virtual Programmatic Day – H2 2022 Event

Amy Mazzola
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11/11/2022
  On 9th November, IAB Europe hosted the H2 2022 Virtual Programmatic Day, and with almost 700 people in attendance, […]
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Now Open! Take Part in our 2022 Annual Members Survey

Amy Mazzola
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10/11/2022
What would you, our members, like to see more of from IAB Europe in 2023? More events, a focus on […]
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