Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Announces First Speakers for Advertising Horizons: Fuelling Europe’s Digital Future

Lauren Wakefield
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19/12/2024
Leaders from across the digital advertising ecosystem, EU Commission, and education institutions, including Criteo, Meta, DG JUST, and Télécom Paris, […]
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IAB Europe’s Expectations for the New European Commission

Nicole Laleva
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05/12/2024
Brussels, Belgium, 5th December 2024 - As the new European Commission begins its mandate, IAB Europe congratulates President Ursula von […]
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IAB Europe’s 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights and Trends

Lauren Wakefield
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06/11/2024
Agencies Report 68% Increase in Programmatic Buying CTV, Retail Media, and AI Drive Future Growth  Brussels, Belgium, 6th November 2024 […]
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Introducing IAB Europe Training: Elevate Your Skills. Master the Digital Future

Lauren Wakefield
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05/11/2024
We are pleased to announce the launch of IAB Europe Training, an educational initiative designed to provide training courses for […]
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IAB Europe Launches New Retail Media Certification Programme in Beta Phase to Drive Transparency and Accountability in Retail Media Measurement

Lauren Wakefield
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30/10/2024
Brussels, Belgium, 30th October -  IAB Europe is pleased to announce the Beta test launch of the Retail Media Certification […]
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IAB Europe Public Statement on the Draghi Report

Lauren Wakefield
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22/10/2024
IAB Europe welcomes the report on “The future of European competitiveness”, prepared by Mario Draghi, and its comprehensive analysis of […]
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Blog

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Cannes Lions 2025 Wrap-Up: AI & Sustainability Insights from IAB Europe

Nicole Laleva
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20/06/2025
Fresh from the energy and insights of Cannes Lions 2025, our Sustainability Lead and Data Analyst, Dimitris Beis, attended the […]
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Virtual Programmatic Day H1 2025 – Speakers Announced!

Nicole Laleva
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19/06/2025
The countdown is on for IAB Europe’s Virtual Programmatic Day H1 2025, taking place on 8th July in a hybrid […]
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[Guest Member Blog Post] Navigating Uncertainty: Insights from Nielsen’s 2025 Annual Marketing Report

Nicole Laleva
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17/06/2025
In this week's member guest blog post we hear from Inam Mahmood, General Manager EMEA, Nielsen, as he unpacks the […]
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5 Reasons to Join Our Environmental Sustainability in Digital Advertising Course

Nicole Laleva
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16/06/2025
Sustainability is no longer optional; it’s a business imperative. As the environmental impact of digital advertising becomes clearer, professionals across […]
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Join Us at Virtual Programmatic Day! Europe’s Flagship Programmatic Event Returns

Lauren Wakefield
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10/06/2025
What happens when the brightest minds in digital advertising come together to share, challenge, and shape the future of programmatic? […]
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Introducing ‘IAB Europe Explores’: Launching with Microsoft Advertising to Uncover the Power of AI in Audience Engagement

Helen Mussard
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09/06/2025
At IAB Europe, we are excited to introduce our brand-new, expert-led webinar series: IAB Europe Explores. Designed to spotlight the […]
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