Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Reacts to Google’s New Approach to Privacy Sandbox

Lauren Wakefield
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23/07/2024
Brussels, 23 July 2024 - IAB Europe acknowledges yesterday’s announcement by Google that instead of deprecating support for third-party cookies […]
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IAB Europe Releases First Attitudes to Retail Media Report Revealing Key Trends & Growth Areas in Europe

Lauren Wakefield
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23/07/2024
Half of Buyers Diverting Investment From Other Marketing Channels & Budgets to Retail Media Channels  23rd July, Brussels, Belgium - […]
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IAB Europe Expresses Concerns Over GDPR Procedural Regulation

Lauren Wakefield
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22/07/2024
Brussels, Belgium, 22nd July 2024– IAB Europe, representing a diverse membership of digital marketing, digital advertising, and media companies, has […]
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Celebrating Excellence in Digital Advertising: IAB Europe’s 2024 MIXX Awards Europe Winners Revealed

Lauren Wakefield
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18/07/2024
Brussels, Belgium, 18th July 2024 -  IAB Europe, the leading association for the digital advertising and marketing industry, is thrilled […]
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IAB Europe Sends Position Paper to the EDPB on the ‘Consent or Pay’ Model

Lauren Wakefield
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18/07/2024
Brussels, Belgium, 18 July 2024 - IAB Europe, Alliance Digitale, BVDW, IAB Ireland, IAB Italia, IAB Polska, IAB Spain, IAB […]
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IAB Europe Unveils Key Commitments and Policy Principles for 2024-2029 EU Legislative Term to Drive Inclusive, Safe, and Innovative Future for Digital Europe

Lauren Wakefield
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26/06/2024
26th June 2024, Brussels, Belgium  – IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem […]
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Blog

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[Guest Member Blog] The Open Internet Is at a Tipping Point — and Advertising Is Holding the Line

Lauren Wakefield
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10/04/2025
In this week's guest member blog post, we hear from Emma Newman, Chief Revenue Officer at PubMatic as she explores […]
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Lights, Camera, CTV! IAB Europe Launches the Must-Join CTV Working Group

Lauren Wakefield
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10/04/2025
CTV trailblazers — if you’re serious about driving real change in Europe’s connected TV landscape, we’ve got one simple question […]
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An Internet Without Personalised Ads: Is It in the Best Interests of European Consumers?

Lauren Wakefield
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09/04/2025
Personalised ads are a key driver of the free and open Internet as well as a consumer expectation around the […]
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Clarity and Purpose for 2025 and Beyond - What to Expect at Interact 2025

Lauren Wakefield
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04/04/2025
Get ready for Interact 2025, our flagship event taking place 20th - 21st May in Brussels, Belgium, where industry leaders […]
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Unlocking Clarity in Retail Media: IAB Europe’s Updated Glossary

Lauren Wakefield
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03/04/2025
With the Retail Media landscape constantly growing, a shared understanding of key concepts is essential in helping industry professionals to […]
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Introducing LEAF: Smart Solutions for Sustainable Digital Advertising

Lauren Wakefield
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03/04/2025
Sustainability is no longer a choice - it’s a necessity. As the digital advertising industry works toward reducing its environmental […]
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