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IAB Europe Welcomes Digital Omnibus Ambition and Calls for Risk-Based Simplification

Lauren Wakefield
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23/02/2026
Brussels, Belgium, 23rd February 2026 – IAB Europe welcomes the European Commission’s ambition to simplify the EU digital acquis through […]
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Announcing the New Working Group Leads for Connected TV (CTV) and Addressability & Measurement

Lauren Wakefield
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02/02/2026
We are excited to introduce the newly appointed leads of two pivotal Working Groups within our Advertising & Media Committee: […]
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IAB Europe Releases Updated Commerce (Incl. Retail) Media Standards & Flexi Ad Sizes Guidelines for Retail Media Networks

Lauren Wakefield
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22/01/2026
Driving Measurement Clarity and Scalable Activation Across Retail & Commerce Media Brussels, Belgium, 22nd January, 2026 - IAB Europe, the […]
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IAB Europe Announces Re-Election of Chair and Vice-Chair of the Retail & Commerce Media Committee

Lauren Wakefield
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21/01/2026
Brussels, Belgium, 20th January, 2026 - IAB Europe is delighted to announce that Jason Wescott and Patricia Grundmann have been […]
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IAB Europe Releases Inaugural Attitudes to Digital Advertising Report, Revealing a Market in Transition

Lauren Wakefield
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15/01/2026
More than two-thirds of European digital advertising leaders expect investment or revenue to increase over the next 12 months Report […]
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IAB Europe Welcomes IAB Tech Lab’s Agentic Roadmap for Digital Advertising 

Lauren Wakefield
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09/01/2026
Brussels, Belgium, 9th January 2026 – IAB Europe welcomes the announcement by IAB Tech Lab of its Agentic Roadmap for […]
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Blog

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[Guest Member Blog Post] Retail Media’s Next Competitive Advantage Is Intelligence with DMEXCO

Lauren Wakefield
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12/08/2026
This week, we hand over to the team at our partner event, DMEXCO, to explore why intelligence, data and AI […]
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H1 Highlights: What We’ve Delivered So Far

Lauren Wakefield
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06/08/2026
The first half of the year has been a busy one for IAB Europe, bringing new research, practical guidance, industry […]
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AI, Agents and Action: What Comes Next for Retail Media?

Lauren Wakefield
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04/08/2026
AI has quickly become one of the biggest conversations in Retail and Commerce Media. Across the industry, retailers, brands and […]
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Be in the Room: What to Expect at the Retail Media Impact Summit 2026

Lauren Wakefield
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30/07/2026
Retail Media continued its rapid growth in 2025, reaching €13.3 billion and, for the first time, accounting for more than […]
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[Guest Member Blog] Why Many Publishers Are Undervaluing The True Scale And Commercial Power Of Their Authenticated Audiences

Nicole Laleva
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29/07/2026
In this week’s Guest Member Blog post, we hear from Aleks Polubinski, Client Partner, Publishers at AUDIENCES, who works closely […]
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Join The Great Debate: AI – New Research, Big Questions, Live Debate

Lauren Wakefield
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28/07/2026
Hear new research, challenge opposing views and vote live as The Great Debate: AI comes to Paris and online on […]
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