Interactive Advertising Bureau

News Room


News

VIEW ALL NEWS ARTICLES

IAB Europe Tackles CTV Transparency and Measurement Consistency with New Framework, Now Open for Public Comment

Lauren Wakefield
|
30/04/2026
Brussels, Belgium - 30th April, 2026 - IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, […]
Read More »

Announcing the New Working Group Leads for Programmatic

Lauren Wakefield
|
02/04/2026
We are excited to introduce the newly appointed leads of our Programmatic Working Group within the Advertising and Media Committee. […]
Read More »

IAB Europe Releases 2026 State of Readiness Report Revealing AI Concerns, Regulatory Pressure and Broader Sustainability Priorities Across Digital Advertising

Lauren Wakefield
|
04/03/2026
Brussels, Belgium, 4th March 2026 - IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today […]
Read More »

IAB Europe Welcomes Digital Omnibus Ambition and Calls for Risk-Based Simplification

Lauren Wakefield
|
23/02/2026
Brussels, Belgium, 23rd February 2026 – IAB Europe welcomes the European Commission’s ambition to simplify the EU digital acquis through […]
Read More »

Announcing the New Working Group Leads for Connected TV (CTV) and Addressability & Measurement

Lauren Wakefield
|
02/02/2026
We are excited to introduce the newly appointed leads of two pivotal Working Groups within our Advertising & Media Committee: […]
Read More »

IAB Europe Releases Updated Commerce (Incl. Retail) Media Standards & Flexi Ad Sizes Guidelines for Retail Media Networks

Lauren Wakefield
|
22/01/2026
Driving Measurement Clarity and Scalable Activation Across Retail & Commerce Media Brussels, Belgium, 22nd January, 2026 - IAB Europe, the […]
Read More »

Blog

VIEW ALL BLOG POSTS

First Draft Travel Media Measurement Addendum Open for Public Comment 

Lauren Wakefield
|
17/09/2026
As Commerce Media expands into new sectors, consistent measurement practices are essential to providing advertisers and media owners with greater […]
Read More »

Content & Connections - Meet the IAB Europe Team at DMEXCO 2026

Lauren Wakefield
|
16/09/2026
With DMEXCO 2026 right around the corner, we're gearing up for an exciting lineup of sessions and opportunities to connect […]
Read More »

Retail Media Impact Summit Speaker Spotlight: Unlocking Non-Endemic Growth with MediaMarkt Benelux

Lauren Wakefield
|
11/09/2026
Ahead of our Retail Media Impact Summit, taking place on 7th October in Amsterdam, we caught up with Lieke Buisman, […]
Read More »

Retail Media Impact Summit Speaker Spotlight: The Pan-European Retail Media Reality Check with LiveRamp

Lauren Wakefield
|
08/09/2026
Ahead of our Retail Media Impact Summit, taking place on 7th October in Amsterdam, we caught up with Stanislas Lajouanie, […]
Read More »

[Guest Member Blog] Why AUDIENCES’ Matt Wilkinson Is More Optimistic About European Advertising Than Six Months Ago

Lauren Wakefield
|
27/08/2026
In this week’s guest member blog post, Matt Wilkinson, Co-Founder & Chief Commercial Officer at AUDIENCES, shares why he is […]
Read More »

Everyone Is Talking About AI. We’re Putting It Up for Debate

Lauren Wakefield
|
26/08/2026
AI is dominating conversations across digital advertising. But with so much noise, hype and rapid change, the industry needs more […]
Read More »
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram