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IAB Europe Releases New Study on the Adoption of Addressability and Measurement Solutions Across Europe

Lauren Wakefield
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26/11/2025
68% cite cross-platform data access as their top challengeOver 50% are testing or adopting Data Clean Rooms and Unified IDs […]
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IAB Europe Sends Letter to the EDPB on the Initiative to Organise a Stakeholder Event on Anonymisation and Pseudonymisation Following the CJEU Ruling in EDPS v. SRB

Lauren Wakefield
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19/11/2025
Brussels, Belgium, 17th November 2025: IAB Europe - together with ACEA (European Automobile Manufacturers’ Association), Connect Europe, EACA (European Association […]
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MIXX Awards Europe 2025 Shortlist Announced

Nicole Laleva
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17/11/2025
Recognising and celebrating Europe’s best digital advertising campaigns Winners Will be Announced on 27th November at IAB Europe’s Virtual MIXX […]
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IAB Europe Responds to the EDPB Public Consultation on Draft Guidelines 3/2025 on the Interplay Between the DSA and the GDPR

Lauren Wakefield
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31/10/2025
Brussels, Belgium, 31st October 2025 – IAB Europe, together with Alliance Digitale, BVDW, IAB Italia, IAB Polska, IAB Spain, and […]
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IAB Europe Submits Response to the European Commission’s Public Consultation on the Digital Fairness Act

Lauren Wakefield
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27/10/2025
Brussels, 27th October 2025 – On 23rd October, IAB Europe submitted its response to the European Commission’s public consultation on […]
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IAB Europe Opens Public Comment on Updated Commerce Media Measurement Standards and New Flexible Ad Size Guidelines for Retail Media Networks

Lauren Wakefield
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09/10/2025
9th October 2025, Brussels, Belgium - IAB Europe, the leading European-level association for the digital marketing and advertising ecosystem, today […]
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Blog

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How Advertisers Can Leverage TCF on Their Own Digital Properties

Lauren Wakefield
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05/05/2026
The Transparency and Consent Framework (TCF) is widely recognised as a standard for publishers that sell ads - but it […]
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What Will Programmatic On‑Site Retail Media Really Look Like? A Q&A with Members of Our Retail & Commerce Media Committee

Lauren Wakefield
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05/05/2026
Programmatic on‑site Retail Media is moving from concept to reality, reshaping how brands buy, how retailers monetise and how technology […]
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Join the IAB Europe Team! Technical Internship (TCF & Emerging Technology)

Lauren Wakefield
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30/04/2026
Under the Belgian CIP (Convention d’Immersion Professionnelle) Programme IAB Europe has an opening for a paid internship under the Belgian […]
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IAB Europe’s Virtual Programmatic Day: Key Takeaways from an Insightful Day in London

Lauren Wakefield
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30/04/2026
As programmatic enters its next phase, what are the signals the industry should be paying attention to? IAB Europe’s Marketing […]
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The Great Debate: Retail Media 2026 — Reflections From Amy Mazzola, Marketing & Events Director, IAB Europe

Nicole Laleva
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27/04/2026
As I reflect on today’s event, The Great Debate: Retail Media 2026, I’m genuinely energised by the calibre of discussion, […]
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What’s Driving Programmatic Forward in 2026? A Q&A with the Chair of Our Advertising & Media Committee

Lauren Wakefield
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20/04/2026
Programmatic advertising is entering a new phase: one defined not just by growth, but by transformation. As new channels scale […]
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