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IAB Europe Certifies Albert Heijn as First Retailer under the Retail Media Certification Programme, Audited by ABC

Lauren Wakefield
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24/09/2025
24th September 2025, Brussels, Belgium - IAB Europe, the leading European-level industry association for the digital advertising ecosystem, is delighted […]
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New IAB Europe Board Elects Chair and Executive Committee to Lead Through Next Phase of Growth and Innovation

Lauren Wakefield
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22/09/2025
22nd September 2025, Brussels, Belgium - Last week, during DMEXCO in Cologne, IAB Europe, the European-level association for the digital […]
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New IAB Europe Board Elects Chair and Executive Committee to Lead Through Next Phase of Growth and Innovation

Lauren Wakefield
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22/09/2025
22nd September 2025, Brussels, Belgium - Last week, during DMEXCO in Cologne, IAB Europe, the European-level association for the digital […]
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IAB Europe Releases First Impact of AI on Digital Advertising Report Revealing Widespread Adoption, Rising Investment, and Urgent Calls for Governance

Lauren Wakefield
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18/09/2025
18th September 2025, Brussels, Belgium - IAB Europe, the leading European-level industry association for the digital advertising industry, has today […]
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IAB Europe & the IAB Release New One-Pager on Incrementality in Commerce Media

Lauren Wakefield
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09/09/2025
IAB Europe and the IAB have today released a new joint one-pager: Demystifying Incrementality in Commerce Media. As commerce media […]
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IAB Europe Publishes Q&A on the Digital Advertising Supply Chain

Lauren Wakefield
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07/08/2025
7th August 2025 – Brussels, Belgium: IAB Europe has published a new Q&A to explain the roles and functions of […]
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Blog

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TCF 2025 Wrapped & What’s Coming Up for the Year Ahead

Lauren Wakefield
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26/01/2026
While 2026 is already well underway, we wanted to take a moment to reflect on the great work achieved through […]
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Retail Media Spotlight: Kicking Off 2026 with New Standards, Smarter Creative and Strong Momentum

Lauren Wakefield
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22/01/2026
As Retail & Commerce Media continues to mature across Europe, 2026 is already shaping up to be a defining year […]
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Dare to Disrupt: Why PMW Unlocked 2026 is an Essential Summit for Modern Marketers

Nicole Laleva
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15/01/2026
In an industry defined by rapid evolution, the difference between surviving and thriving often comes down to one bold decision: […]
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Join Our Industry Mapping of ID and ID-Less Solutions

Lauren Wakefield
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14/01/2026
An industry initiative from IAB Europe's Addressability & Measurement Working Group The advertising ecosystem is in the middle of a […]
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IAB Europe is Hiring! Conversion Marketing Consultant

Lauren Wakefield
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08/01/2026
IAB Europe is launching a suite of market intelligence services that deliver data and analysis on major issues facing the […]
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What Retail and Commerce Media Trends will Define 2026? A Q&A with Our Retail & Commerce Media Committee

Lauren Wakefield
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08/01/2026
The Q&A brings together three industry leaders from our Retail & Commerce Media Committee to unpack what 2026 holds for […]
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