Retail Media: What to Expect in 2025 - A Q&A with Members of Our Retail Media Committee
Lauren Wakefield
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16/01/2025
What’s in store for Retail Media in 2025? We asked members of our Retail Media Committee to share their predictions […]
Read More »E-commerce Berlin Expo 2025 Unveils Agenda For its 9th Edition
Lauren Wakefield
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16/01/2025
The 9th edition of E-commerce Berlin Expo, the trade fair and conference for the B2B e-commerce industry in Berlin, is […]
Read More »[Guest Member Blog Post] Treating In-store Retail Media Like DOOH is a Mistake. Here’s Why.
In this week’s Guest Member Blog post, we caught up with Iman Nahvi, Co-Founder, Chief Executive Officer at Advertima who […]
Read More »Exploring the Return on Creativity: Insights from Our Roundtable with TikTok
Lauren Wakefield
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20/12/2024
Last month, IAB Europe and TikTok hosted a roundtable discussion to explore the impact of creative content looking at how […]
Read More »Using Retailer Data Across Other Media Channels: A Q&A with Our Retail Media Committee Experts
Lauren Wakefield
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18/12/2024
It is no secret that the data retailers have is unparalleled and the growth of Retail Media Networks (RMNs) is […]
Read More »That’s a Wrap! Check Out IAB Europe’s Highlights For 2024
Lauren Wakefield
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17/12/2024
With the festive season in full swing and a new year fast approaching, we invite you to join us in […]
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