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The European Paid-For Search Market: Stable Growth, but Structural Transformation Ahead

Bjorn Bojen
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28/07/2019
Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, released its full 2018 AdEx […]
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Mobile continues to drive growth in European digital advertising

Bjorn Bojen
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28/07/2019
Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, released its full 2018 AdEx […]
Read More »

IAB Europe Releases Full 2018 AdEx Benchmark Report

Bjorn Bojen
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22/07/2019
Brussels, 23 July 2019 – IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today released […]
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Majority of marketers want to spend more on programmatic audio

Bjorn Bojen
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15/07/2019
Xaxis, in association with IAB Europe, finds 60% of marketers believe there is an opportunity to increase their programmatic audio […]
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IAB Europe launches new Economic Trends Forum

Bjorn Bojen
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08/07/2019
IAB Europe is delighted to launch its new Economic Trends Forum. Led by Dr. Daniel Knapp, IAB Europe’s Chief Economist and supported by […]
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IAB Europe Press Statement on UK ICO’s AdTech Update Report

Bjorn Bojen
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20/06/2019
IAB Europe welcomes yesterday’s ‘Adtech Update Report’ issued by the UK Information Commissioner's Office (ICO). We appreciate the ICO’s measured […]
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Blog

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Participate in Our 10th Annual Attitudes to Programmatic Advertising Survey!

Lauren Wakefield
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18/06/2024
The 10th annual edition of our Attitudes to Programmatic Advertising survey is now open! Take part in the survey here.  […]
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That’s a Wrap! Highlights from Our H1 2024 Virtual Programmatic Day

Lauren Wakefield
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18/06/2024
On 6th June, we hosted our latest Virtual Programmatic Day, which saw over 400 attendees join us for in-depth discussions […]
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Exploring Self-Serve Programmatic Retail Media: A Q&A with Our Retail Media Committee Experts

Lauren Wakefield
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12/06/2024
Self-Serve Programmatic is a growing part of the Retail Media advertising ecosystem and it allows brands to use a retailer’s […]
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5 Key Takeaways from IAB Europe's 2023 AdEx Benchmark Report

Lauren Wakefield
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12/06/2024
IAB Europe has just released its 2023 AdEx Benchmark Report, and it's packed with insights into the booming digital advertising […]
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5 Industry Insights on the 2023 AdEx Benchmark Report

Lauren Wakefield
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12/06/2024
The 2023 AdEx Benchmark Report from IAB Europe offers a comprehensive look into the digital advertising ecosystem, showcasing impressive growth […]
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Take Part! Industry Adoption of the DSA Transparency OpenRTB Extension

Amy Mazzola
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06/06/2024
Three months after the entry into force of the Digital Services Acts, IAB Europe and IAB Tech Lab would like […]
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