Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Winners announced for Europe’s Top Digital Advertising & Research Awards at annual IAB Europe Interact conference

Bjorn Bojen
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04/06/2019
Warsaw, 5 June 2019 - IAB Europe, the leading European-level industry association for the digital advertising ecosystem, is delighted to […]
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European Digital Advertising Market Exceeds €55bn in 2018

Bjorn Bojen
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03/06/2019
Market grows 13.9%, fastest growth since 2011 Out-stream video surges 44.7% YOY   Warsaw, Poland 4 June 2019 – IAB Europe, […]
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IAB Europe Webinar: Blockchain Demystified - 16.00 CEST / 25 September

Bjorn Bojen
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28/05/2019
This webinar aims to build on the Blockchain Demystified white paper published in April and delve deeper - in an […]
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IAB Europe Survey: Human Capital in the Digital Environment

Bjorn Bojen
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28/05/2019
Developed under the guidance of the IAB Europe Education & Training Committee in concert with the IAB Europe Research Committee, […]
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IAB Europe’s Programmatic Trading Committee continues its important industry initiatives in Q2

Bjorn Bojen
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28/05/2019
It’s been a busy few months for IAB Europe’s Programmatic Trading committee, from filming 101 videos on the programmatic ecosystem, […]
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IAB Europe Press Statement: Response to Latest GDPR Complaints

Bjorn Bojen
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20/05/2019
This week has seen complaints submitted to four new European Data Protection Authorities (DPA), in Belgium, Luxembourg, the Netherlands and […]
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Blog

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The Growth of Hybrid Video On Demand with FreeWheel

Amy Mazzola
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20/10/2023
In this week’s member guest blog post we caught up with Emmanuel Josserand, Sr Dir. Brand, Agency and Industry Relations, […]
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IAB Europe Publish Summary of their DSA Ads Transparency Approach

Amy Mazzola
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20/10/2023
Today, IAB Europe published a summary of the solution approach for supply chain standards which has been created to help […]
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IAB Europe Launches New Retailer Only Council

Amy Mazzola
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20/09/2023
  IAB Europe Launches new Retailer Only Council to Advance its work on Retail Media in Europe Since IAB Europe’s […]
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Guest Member Blog Post with IMPACT+ - How to Reduce the Carbon Impact of Your Digital Advertising

Lauren Wakefield
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19/09/2023
  According to the World Meteorological Organisation (WMO), the last 8 years have been the hottest on record. The signs […]
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Guest Member Blog Post with Coinis - Unlocking The Power of Affiliate Marketing for Businesses & Individuals

Lauren Wakefield
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12/09/2023
  In this week's member guest blog post we hear from Tamara Jelic, Head of Business Development, and Anastasia Loseva, […]
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Guest Member Blog Post with Freewheel - Video’s Million-Pound Question: What Does ‘Premium Video’ Really Mean?

Lauren Wakefield
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08/09/2023
  In this week’s member guest blog post, we hear from Emmanuel Josserand, Senior Director, Brand, Agency and Industry Relations […]
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