Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Sends Feedback Paper to the EDPB after the Stakeholder Event Regarding the 'Consent or Pay' Models

Lauren Wakefield
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16/01/2025
Brussels, Belgium, 16th January 2025 - IAB Europe, Alliance Digitale, BVDW, IAB Finland, IAB Ireland, IAB Italia, IAB Polska, IAB […]
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Quick, Powerful, and Unmissable: Discover the Must-Attend Lightning Talks at Advertising Horizons

Nicole Laleva
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14/01/2025
Among the many highlights of Advertising Horizons: Fuelling Europe’s Digital Future, taking place on 4th February 2025 at Sparks, Brussels, […]
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IAB Europe Announces First Speakers for Advertising Horizons: Fuelling Europe’s Digital Future

Lauren Wakefield
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19/12/2024
Leaders from across the digital advertising ecosystem, EU Commission, and education institutions, including Criteo, Meta, DG JUST, and Télécom Paris, […]
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IAB Europe’s Expectations for the New European Commission

Nicole Laleva
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05/12/2024
Brussels, Belgium, 5th December 2024 - As the new European Commission begins its mandate, IAB Europe congratulates President Ursula von […]
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IAB Europe’s 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights and Trends

Lauren Wakefield
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06/11/2024
Agencies Report 68% Increase in Programmatic Buying CTV, Retail Media, and AI Drive Future Growth  Brussels, Belgium, 6th November 2024 […]
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Introducing IAB Europe Training: Elevate Your Skills. Master the Digital Future

Lauren Wakefield
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05/11/2024
We are pleased to announce the launch of IAB Europe Training, an educational initiative designed to provide training courses for […]
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Blog

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5 Reasons to Join Our Environmental Sustainability in Digital Advertising Course

Nicole Laleva
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16/06/2025
Sustainability is no longer optional; it’s a business imperative. As the environmental impact of digital advertising becomes clearer, professionals across […]
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Join Us at Virtual Programmatic Day! Europe’s Flagship Programmatic Event Returns

Lauren Wakefield
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10/06/2025
What happens when the brightest minds in digital advertising come together to share, challenge, and shape the future of programmatic? […]
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Introducing ‘IAB Europe Explores’: Launching with Microsoft Advertising to Uncover the Power of AI in Audience Engagement

Helen Mussard
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09/06/2025
At IAB Europe, we are excited to introduce our brand-new, expert-led webinar series: IAB Europe Explores. Designed to spotlight the […]
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Retail & Commerce Media Insights: Check Out Our Q&A Blogs with Industry Experts

Lauren Wakefield
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09/06/2025
Retail Media continues to grow at pace, and has become an essential part of the advertising ecosystem. In 2024 alone, […]
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The Future of Marketing Meets the Future of Media

Lauren Wakefield
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03/06/2025
This piece was authored by DMWF. For more information, email hello@digitalmaerketingwf.com or visit the DMWF LinkedIn page here. This June, […]
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IAB Europe Releases DSA Transparency Implementation Guidelines 1.1

Helen Mussard
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02/06/2025
In a joint effort involving IAB Europe, IAB Tech Lab, EDAA and stakeholders across the advertising industry to support compliance […]
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