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Advertising Industry Calls on the European Commission: Recognise Existing Digital Rules Ahead of the Digital Fairness Act

Lauren Wakefield
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14/07/2025
BRUSSELS, Belgium, 14th June 2025 – IAB Europe, together with a broad coalition of advertising industry associations, has called on […]
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Announcing the New Chair and Vice Chair of IAB Europe’s Policy Committee

Lauren Wakefield
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11/06/2025
IAB Europe is delighted to announce the appointment of Jacob Dexe, Public Affairs Manager at IAB Sweden, as the new […]
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Announcing the Chair and Vice Chair of IAB Europe’s New Advertising & Media Committee

Lauren Wakefield
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05/06/2025
Since the launch of our newly formed Advertising & Media Committee in March, we have been focused on uniting industry […]
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IAB Europe Officially Launches Retail Media Certification Programme for Retailers and Expands Beta Test to Ad Tech Participants

Lauren Wakefield
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29/05/2025
Brussels, Belgium, 29th May 2025 – IAB Europe has announced the official launch of its Retail Media Certification Programme for […]
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IAB Europe Welcomes New Board of Directors

Lauren Wakefield
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22/05/2025
Brussels, Belgium, 22nd May 2025 - IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, […]
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IAB Europe’s 2024 AdEx Benchmark Report: European Digital Advertising Market Surpasses €100bn for the First Time

Lauren Wakefield
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21/05/2025
Double-digit growth marks another year of acceleration, with Social, Video, and Retail Media leading the way. Brussels, Belgium, 21st May […]
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Blog

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Reflecting on Three Years of Our Retail & Commerce Media Committee

Lauren Wakefield
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09/10/2025
In this blog post, our Industry Development & Insights Director, Marie-Clare Puffett, reflects on the incredible work and growth of […]
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Commerce (including Retail) Media Measurement Standards V2 - Open for Public Comment

Lauren Wakefield
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09/10/2025
Standardisation is crucial to unlocking efficiency, consistency, and trust in Retail and Commerce Media. Developed by our Retail & Commerce […]
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Flexible Ad Size Guidelines for Retail Media Networks - Open for Public Comment

Lauren Wakefield
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09/10/2025
As Retail Media continues to grow, traditional ad formats often fail to integrate smoothly within retailer websites. This has led […]
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New IAB Europe's Attitudes to Digital Advertising Survey Now Open!

Nicole Laleva
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06/10/2025
The latest edition of our Attitudes to Digital Advertising Survey is now open! As a valued member of the digital […]
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LEAF 2.0: Major Updates to IAB Europe’s Platform for Sustainable Digital Advertising

Nicole Laleva
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30/09/2025
IAB Europe is pleased to introduce a major update to our LEAF platform, further strengthening its ability to support stakeholders […]
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Advancing Retail Media Standards: Highlights from Our Q3 Retailer Council Meeting in Amsterdam

Nicole Laleva
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29/09/2025
On 23rd September, our members of our Retailer Council  gathered at the Ahold Delhaize headquarters in Amsterdam for our Q3 […]
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