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IAB Europe Certifies Albert Heijn as First Retailer under the Retail Media Certification Programme, Audited by ABC

Lauren Wakefield
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24/09/2025
24th September 2025, Brussels, Belgium - IAB Europe, the leading European-level industry association for the digital advertising ecosystem, is delighted […]
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New IAB Europe Board Elects Chair and Executive Committee to Lead Through Next Phase of Growth and Innovation

Lauren Wakefield
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22/09/2025
22nd September 2025, Brussels, Belgium - Last week, during DMEXCO in Cologne, IAB Europe, the European-level association for the digital […]
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New IAB Europe Board Elects Chair and Executive Committee to Lead Through Next Phase of Growth and Innovation

Lauren Wakefield
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22/09/2025
22nd September 2025, Brussels, Belgium - Last week, during DMEXCO in Cologne, IAB Europe, the European-level association for the digital […]
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IAB Europe Releases First Impact of AI on Digital Advertising Report Revealing Widespread Adoption, Rising Investment, and Urgent Calls for Governance

Lauren Wakefield
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18/09/2025
18th September 2025, Brussels, Belgium - IAB Europe, the leading European-level industry association for the digital advertising industry, has today […]
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IAB Europe & the IAB Release New One-Pager on Incrementality in Commerce Media

Lauren Wakefield
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09/09/2025
IAB Europe and the IAB have today released a new joint one-pager: Demystifying Incrementality in Commerce Media. As commerce media […]
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IAB Europe Publishes Q&A on the Digital Advertising Supply Chain

Lauren Wakefield
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07/08/2025
7th August 2025 – Brussels, Belgium: IAB Europe has published a new Q&A to explain the roles and functions of […]
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Blog

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Connected TV in 2026 - Predictions from Our CTV Working Group (Part 1)

Lauren Wakefield
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01/12/2025
Our Connected TV (CTV) Working Group’s 2026 predictions spotlight both the challenges and opportunities shaping CTV. To dive deeper, we’ve […]
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Measuring What Matters: Navigating the Role of Retail Media Metrics from ROAS to Incrementality - A Q&A with Our Retail & Commerce Media Committee

Lauren Wakefield
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26/11/2025
Retail Media has entered a new phase, beyond scale alone. As brands and retailers look past surface-level performance indicators and […]
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Your Input Matters - Participate in the Latest Edition of Our State of Readiness Sustainability in Digital Advertising Survey

Lauren Wakefield
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20/11/2025
Our Sustainability Standards Committee is excited to share that the fourth annual State of Readiness Survey is open for your […]
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Speakers Announced! Join Us for Our Latest Virtual Programmatic Day - H2 2025

Lauren Wakefield
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19/11/2025
Programmatic advertising is constantly changing with new technologies emerging, and rising expectations around transparency and efficiency. On 26th November at […]
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The Digital Fairness Act and the EU’s Simplification Paradox

Lauren Wakefield
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19/11/2025
Our Public Policy Manager, Inés Talavera de la Esperanza, shares her thoughts on the Commission's newly published Consumer Agenda for […]
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Weekly Wrap-Up: Reflections from the Retail Media Impact Summit

Lauren Wakefield
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07/11/2025
It’s been a little while since we gathered in Amsterdam for our Retail Media Impact Summit. But the conversations are […]
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