Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Public Statement on the Draghi Report

Lauren Wakefield
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22/10/2024
IAB Europe welcomes the report on “The future of European competitiveness”, prepared by Mario Draghi, and its comprehensive analysis of […]
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IAB Europe Publishes Repository of European IAB’s Initiatives

Lauren Wakefield
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02/10/2024
IAB Europe has released a new document titled ‘Repository of European IAB’s Initiatives for Responsible Digital Advertising’, showcasing a range […]
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IAB Europe and IAB Release First-Ever In-Store Retail Media Definitions and Measurement Standards for Public Comment

Lauren Wakefield
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18/09/2024
18th September 2024, Brussels, Belgium - IAB Europe and IAB have today announced the collaborative release of the first industry […]
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IAB Europe Launches Beta Test of New Tool to Optimise Digital Display Creatives, Reducing File Size Without Sacrificing Visual Impact

Lauren Wakefield
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16/09/2024
Brussels, Belgium, 16th September 2024  – IAB Europe is thrilled to announce the beta test launch of CreativeLi, a cutting-edge […]
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IAB Europe Launches Beta Test of New Tool for Estimating Digital Advertising Campaign Emissions

Lauren Wakefield
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15/08/2024
Brussels, Belgium, 15th August 2024 – IAB Europe is pleased to announce the beta test launch of OpenGHG, an innovative […]
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IAB Europe Welcomes European Commission’s Second Report on GDPR

Lauren Wakefield
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01/08/2024
Brussels, Belgium, 1st August 2024 – IAB Europe, the leading trade association for the digital advertising industry, welcomes the European […]
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Blog

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A Day in the Life at Interact: Insightful Keynotes, Cutting-Edge Workshops & Unmissable Networking

Lauren Wakefield
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23/04/2025
When we say Interact is the event to understand the future of digital advertising in Europe, we mean it. This […]
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Celebrating Earth Day: Sustainability in the Spotlight

Lauren Wakefield
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22/04/2025
This Earth Day, we're shining a light on the passionate individuals driving sustainability efforts across the digital advertising ecosystem. To […]
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AI in Action: Spotlight on the Future of Work & Creativity at Interact 2025

Lauren Wakefield
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18/04/2025
With Interact 2025 fast approaching, we’re shining a spotlight on some of the standout sessions from this year’s agenda. And […]
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Retail Media Spotlight: Guide to Sponsored Ads, Training, a Great Debate & More

Lauren Wakefield
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17/04/2025
Welcome to the April edition of our Retail Media Spotlight. As we spring into Q2, we’re bringing you the latest updates, […]
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[Guest Member Blog] Retail Media’s Audience Fragmentation Between Online and In-Store – and How AI Can Solve It

Nicole Laleva
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17/04/2025
In this week's guest member blog post, we hear from Iman Nahvi, Co-Founder, Chief Executive Officer at Advertima as he […]
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Why You Can’t Afford to Miss Interact 2025: 5 Reasons to Join Us in Brussels

Lauren Wakefield
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15/04/2025
Interact 2025 is fast approaching - and trust us when we say, this is the must-attend event for anyone invested […]
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