Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Press Statement on Brave Web Statement

Bjorn Bojen
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08/08/2019
Claims by Johnny Ryan of Brave that IAB Europe refused to respond to the DPC related to a complaint made […]
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Video Advertising Grows Three Times Faster Than Display in Europe

Bjorn Bojen
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06/08/2019
IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem recently released its full 2018 AdEx […]
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The European Digital Advertising Market Continues on Its Growth Trajectory

Bjorn Bojen
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30/07/2019
Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, released its full 2018 AdEx […]
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The European Paid-For Search Market: Stable Growth, but Structural Transformation Ahead

Bjorn Bojen
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28/07/2019
Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, released its full 2018 AdEx […]
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Mobile continues to drive growth in European digital advertising

Bjorn Bojen
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28/07/2019
Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, released its full 2018 AdEx […]
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IAB Europe Releases Full 2018 AdEx Benchmark Report

Bjorn Bojen
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22/07/2019
Brussels, 23 July 2019 – IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today released […]
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Blog

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Exploring Sponsored Product Ads: A Q&A with Our Retail Media Committee Experts

Lauren Wakefield
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28/03/2024
Sponsored Product Ads are a fundamental part of the Retail Media advertising ecosystem. They can be described as keyword-or product-targeted […]
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IAB Europe Submits Annual Report on Combatting Disinformation

Lauren Wakefield
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26/03/2024
IAB Europe has submitted its annual report for the Code of Practice on Disinformation (CoP).  The report from IAB Europe […]
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New IAB Europe Attitudes to Retail Media in Europe Survey Now Open!

Amy Mazzola
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21/03/2024
We’re excited to invite retail media buyers and sellers to participate in our new Attitudes to Retail Media survey.  We […]
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Guest Member Blog Post with Coinis: Transforming Workplaces: The Unique Culture of Coinis

Amy Mazzola
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13/03/2024
In this week’s guest member blog post, we caught up with Isidora Matović, Social Media Manager at Coinis as she […]
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European Court Ruling on IAB Europe v APD: Clearing the Fog

Lauren Wakefield
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08/03/2024
On 7th March, the Court of Justice of the European Union (CJEU) delivered a ruling in IAB Europe v APD. […]
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Inspire Inclusion in Digital Advertising this International Women’s Day - Join Our Committees

Amy Mazzola
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08/03/2024
Join us in celebrating International Women’s Day by encouraging the remarkable women in your teams and in our industry to […]
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