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IAB Europe Launches Digital Advertising Effectiveness Framework

Marie-Clare Puffett
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17/04/2020
PROVIDES CLARITY & ADDRESSES BARRIERS FACED BY DIGITAL MEDIA INVESTORS 16th April 2020, Brussels: IAB Europe, the leading European-level industry […]
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IAB Europe Underlines Positive Industry Uptake for The Transparency & Consent Framework (TCF) v2.0

Helen Mussard
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02/04/2020
CONFIRMS OVER 360 VENDORS NOW SUPPORT THE UPDATED FRAMEWORK INDUSTRY ON-TRACK FOR SWITCHOVER DEADLINE 2nd April 2020, Brussels: IAB Europe, […]
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IAB Europe's Chief Economist Talks to ExchangeWire About The Impact of COVID-19

Helen Mussard
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26/03/2020
In the first of a series covering the effect of the ongoing outbreak of the Covid-19 strain of coronavirus upon […]
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An Update on IAB Europe's Flagship Event Interact

Helen Mussard
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19/03/2020
Given the current circumstances regarding the COVID-19 pandemic, IAB Europe has taken the decision to postpone its flagship annual event, […]
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IAB Europe Publishes the first edition of its Digital Transformation Playbook

Alex Macarescu
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12/12/2019
12 December 2019, Brussels:  IAB Europe, the leading European-level industry association for the digital advertising ecosystem, today published the first […]
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IAB Europe statement on noyb.eu complaints to the CNIL, 10 December 2019

Alex Macarescu
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10/12/2019
The noyb.eu press release and complaints erroneously suggest that IAB Europe’s Transparency & Consent Framework (TCF) is designed to enable “fake consent” […]
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Blog

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Unlock Exclusive Insights at Digital World Marketing Forum (DMWF) Europe: IAB Europe Members Can Save 30%

Lauren Wakefield
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30/10/2024
Digital Marketing World Forum is thrilled to be partnered with IAB Europe!  As digital landscapes continue to shift, staying ahead […]
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[Guest Member Blog Post] Navigating MFAs and Ad Clutter to improve efficiency and boost performance with IAS

Lauren Wakefield
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15/10/2024
In this week's member guest blog post, we hear from Nick Welch, Head of Programmatic, EMEA at IAS, who shares […]
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The Importance of In-Store Retail Media Standards: Why Effective Measurement is Crucial to Retail Media Success

Lauren Wakefield
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08/10/2024
IAB Europe’s Industry Development & Insights Director, Marie-Clare Puffett, shares her thoughts on the need for standardisation in in-store Retail […]
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Index Exchange’s Strong Stance on MFA Publishers: A Commitment to Quality

Lauren Wakefield
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07/10/2024
In the world of digital advertising, Made-for-Advertising (MFA) sites have become a significant concern. These websites exist primarily to serve […]
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The Retail Media Revolution: 2024 State of Play and Outlook in Europe

Lauren Wakefield
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03/10/2024
During this year’s DMEXCO conference in Cologne, IAB Europe’s Chief Economist, Dr. Daniel Knapp revealed the latest stats and facts […]
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[Guest Member Blog Post] Why Demand is the Ultimate Currency in Digital Advertising

Amy Mazzola
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02/10/2024
In this week’s guest member blog post, we hear from Gil Sadeh, President of Kenshoo Skai who shares how publishers […]
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