Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Majority of marketers want to spend more on programmatic audio

Bjorn Bojen
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15/07/2019
Xaxis, in association with IAB Europe, finds 60% of marketers believe there is an opportunity to increase their programmatic audio […]
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IAB Europe launches new Economic Trends Forum

Bjorn Bojen
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08/07/2019
IAB Europe is delighted to launch its new Economic Trends Forum. Led by Dr. Daniel Knapp, IAB Europe’s Chief Economist and supported by […]
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IAB Europe Press Statement on UK ICO’s AdTech Update Report

Bjorn Bojen
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20/06/2019
IAB Europe welcomes yesterday’s ‘Adtech Update Report’ issued by the UK Information Commissioner's Office (ICO). We appreciate the ICO’s measured […]
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Interact 2019 - Europe’s Must-Attend Digital Advertising & Marketing Conference! - Highlights

Bjorn Bojen
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19/06/2019
On the 4-5 June in Warsaw, Poland, IAB Europe hosted its 13th edition of Interact, the must-attend event for the […]
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IAB Europe Members elect a multi-stakeholder Board of Directors

Bjorn Bojen
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12/06/2019
Brussels, 13 June 2019 – Ahead of Interact 2019, IAB Europe’s flagship conference in Warsaw last week, IAB Europe members […]
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Winners Announced for the MIXX Awards Europe 2019

Bjorn Bojen
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04/06/2019
IAB Europe is delighted to announce the winners of its prestigious annual MIXX Awards Europe competition.  The awards showcase the […]
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Blog

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The Growth of Hybrid Video On Demand with FreeWheel

Amy Mazzola
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20/10/2023
In this week’s member guest blog post we caught up with Emmanuel Josserand, Sr Dir. Brand, Agency and Industry Relations, […]
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IAB Europe Publish Summary of their DSA Ads Transparency Approach

Amy Mazzola
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20/10/2023
Today, IAB Europe published a summary of the solution approach for supply chain standards which has been created to help […]
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IAB Europe Launches New Retailer Only Council

Amy Mazzola
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20/09/2023
  IAB Europe Launches new Retailer Only Council to Advance its work on Retail Media in Europe Since IAB Europe’s […]
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Guest Member Blog Post with IMPACT+ - How to Reduce the Carbon Impact of Your Digital Advertising

Lauren Wakefield
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19/09/2023
  According to the World Meteorological Organisation (WMO), the last 8 years have been the hottest on record. The signs […]
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Guest Member Blog Post with Coinis - Unlocking The Power of Affiliate Marketing for Businesses & Individuals

Lauren Wakefield
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12/09/2023
  In this week's member guest blog post we hear from Tamara Jelic, Head of Business Development, and Anastasia Loseva, […]
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Guest Member Blog Post with Freewheel - Video’s Million-Pound Question: What Does ‘Premium Video’ Really Mean?

Lauren Wakefield
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08/09/2023
  In this week’s member guest blog post, we hear from Emmanuel Josserand, Senior Director, Brand, Agency and Industry Relations […]
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