Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Video Advertising Grows Three Times Faster Than Display in Europe

Bjorn Bojen
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06/08/2019
IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem recently released its full 2018 AdEx […]
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The European Digital Advertising Market Continues on Its Growth Trajectory

Bjorn Bojen
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30/07/2019
Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, released its full 2018 AdEx […]
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The European Paid-For Search Market: Stable Growth, but Structural Transformation Ahead

Bjorn Bojen
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28/07/2019
Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, released its full 2018 AdEx […]
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Mobile continues to drive growth in European digital advertising

Bjorn Bojen
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28/07/2019
Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, released its full 2018 AdEx […]
Read More »

IAB Europe Releases Full 2018 AdEx Benchmark Report

Bjorn Bojen
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22/07/2019
Brussels, 23 July 2019 – IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today released […]
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Majority of marketers want to spend more on programmatic audio

Bjorn Bojen
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15/07/2019
Xaxis, in association with IAB Europe, finds 60% of marketers believe there is an opportunity to increase their programmatic audio […]
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Blog

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That’s a Wrap! Check Out IAB Europe’s 2023 Highlights

Amy Mazzola
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19/12/2023
With the festive season upon us and the new year fast approaching, we take you on a journey back to […]
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2024 Trends in the Programmatic Ecosystem

Amy Mazzola
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14/12/2023
What will 2024 have in store for the programmatic industry? What buzzwords will pop up at every conference and industry […]
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2024 Trends From IAB Europe's Brand Advertising Committee

Amy Mazzola
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14/12/2023
Audio, Retail Media, CTV, DOOH... Where will brands invest in 2024, and what developments will be made in these channels […]
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Developing A Retail Media Value Proposition: A Q&A with Our Retail Media Committee Experts

Lauren Wakefield
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12/12/2023
Retail Media is transforming the digital advertising ecosystem. At the same time, it is transforming many retail businesses and how […]
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Guest Member Blog Post with DoubleVerify  - Artificial Intelligence, Human Centricity and Effective Programmatic Optimisation

Amy Mazzola
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07/12/2023
In this week’s guest member blog post, we caught up with Wayne Tassie, Group Director, Integrated Solutions EMEA at DoubleVerify. […]
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Have Your Say in Our Latest Surveys! From Sustainability and AI to the Post Third-Party Cookie Era, Your Input Matters

Lauren Wakefield
|
07/12/2023
At IAB Europe, we love research and with our extensive experience of undertaking industry attitude and benchmarking studies on a […]
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