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Shortlist of finalists announced for Europe’s leading Digital Advertising and Research Awards!

Marie-Clare Puffett
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22/05/2020
We are delighted to announce the shortlist of finalists for our prestigious MIXX Awards Europe and IAB Europe Research Awards. […]
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The IAB Europe Transparency & Consent Framework (TCF) Steering Group votes to extend technical support for TCF v1.1

Helen Mussard
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14/05/2020
The IAB Europe Transparency & Consent Framework (TCF) Steering Group votes to extend technical support for TCF v1.1 to 15th […]
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IAB Europe Launches Comprehensive Guide to Navigating the 'Post Third-Party Cookie Era'

Marie-Clare Puffett
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07/05/2020
AUTHORED BY INDUSTRY LEADERS FROM ACROSS THE VALUE-CHAIN ENSURES GUIDE IS APPLICABLE FOR ENTIRE ECOSYSTEM PLANNED REGULAR UPDATES WILL ENSURE […]
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IAB Europe Launches Digital Advertising Effectiveness Framework

Marie-Clare Puffett
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17/04/2020
PROVIDES CLARITY & ADDRESSES BARRIERS FACED BY DIGITAL MEDIA INVESTORS 16th April 2020, Brussels: IAB Europe, the leading European-level industry […]
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IAB Europe Underlines Positive Industry Uptake for The Transparency & Consent Framework (TCF) v2.0

Helen Mussard
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02/04/2020
CONFIRMS OVER 360 VENDORS NOW SUPPORT THE UPDATED FRAMEWORK INDUSTRY ON-TRACK FOR SWITCHOVER DEADLINE 2nd April 2020, Brussels: IAB Europe, […]
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IAB Europe's Chief Economist Talks to ExchangeWire About The Impact of COVID-19

Helen Mussard
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26/03/2020
In the first of a series covering the effect of the ongoing outbreak of the Covid-19 strain of coronavirus upon […]
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Blog

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IAB Europe’s Retail Media Certification Programme - Your Questions Answered!

Lauren Wakefield
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19/11/2024
At IAB Europe, we recently announced the Beta launch of our Retail Media Certification Programme an industry-first initiative designed to […]
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Help Us Shape the Future of Sustainable Digital Advertising – Take Our Survey!

Lauren Wakefield
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14/11/2024
Our 2024 State of Readiness—Sustainability in Digital Advertising survey is now open! Take part today to help us understand how […]
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Retail Media in 2025:  Coming Out of Denial

Lauren Wakefield
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14/11/2024
Our Retail Media Consultant, Yara Daher, shares five key principles to help guide Retail Media's transformation in 2025. Retail Media […]
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A Q&A with IAB Europe’s Retail Media Committee - Overview of the Retail Media Measurement Standards for Europe

Lauren Wakefield
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31/10/2024
As Retail Media continues to proliferate the daily media and advertising news headlines, IAB Europe asked two core members of […]
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[Guest Member Blog Post] Building Trust and Precision in Advertising with Zero-Party Data with Ogury

Nicole Laleva
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30/10/2024
In this week's member guest blog post, we hear from Lawrence Horne, Country Director UK at Ogury, who shares key […]
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Unlock Exclusive Insights at Digital World Marketing Forum (DMWF) Europe: IAB Europe Members Can Save 30%

Lauren Wakefield
|
30/10/2024
Digital Marketing World Forum is thrilled to be partnered with IAB Europe!  As digital landscapes continue to shift, staying ahead […]
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