Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Launches Digital Advertising Effectiveness Framework

Marie-Clare Puffett
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17/04/2020
PROVIDES CLARITY & ADDRESSES BARRIERS FACED BY DIGITAL MEDIA INVESTORS 16th April 2020, Brussels: IAB Europe, the leading European-level industry […]
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IAB Europe Underlines Positive Industry Uptake for The Transparency & Consent Framework (TCF) v2.0

Helen Mussard
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02/04/2020
CONFIRMS OVER 360 VENDORS NOW SUPPORT THE UPDATED FRAMEWORK INDUSTRY ON-TRACK FOR SWITCHOVER DEADLINE 2nd April 2020, Brussels: IAB Europe, […]
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IAB Europe's Chief Economist Talks to ExchangeWire About The Impact of COVID-19

Helen Mussard
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26/03/2020
In the first of a series covering the effect of the ongoing outbreak of the Covid-19 strain of coronavirus upon […]
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An Update on IAB Europe's Flagship Event Interact

Helen Mussard
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19/03/2020
Given the current circumstances regarding the COVID-19 pandemic, IAB Europe has taken the decision to postpone its flagship annual event, […]
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IAB Europe Publishes the first edition of its Digital Transformation Playbook

Alex Macarescu
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12/12/2019
12 December 2019, Brussels:  IAB Europe, the leading European-level industry association for the digital advertising ecosystem, today published the first […]
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IAB Europe statement on noyb.eu complaints to the CNIL, 10 December 2019

Alex Macarescu
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10/12/2019
The noyb.eu press release and complaints erroneously suggest that IAB Europe’s Transparency & Consent Framework (TCF) is designed to enable “fake consent” […]
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Blog

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Key Highlights from our First Retail Media Standards for Europe Workshop

Amy Mazzola
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06/02/2024
On the 22nd and 23rd of January, representatives from 15 retailers in Europe gathered to discuss and debate various retail […]
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Join Us and Our CMO Helen Mussard at Performance Marketing World Unlocked 2024

Amy Mazzola
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24/01/2024
The time for actionable marketing gameplans is NOW. And where better to find them than at PMW Unlocked 2024? Mark […]
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Request for Proposal - TCF Vendors & CMPs Registration and Management Portal

Amy Mazzola
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23/01/2024
To further enhance our ability to manage the registrations of TCF (Transparency & Consent Framework) Vendors and Consent Management Platforms […]
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Hot Off the Press: E-Commerce Berlin Expo 2024's Must-See Agenda

Amy Mazzola
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17/01/2024
E-commerce Berlin Expo has always been a fantastic opportunity for anyone in the industry to learn new things, meet experts, […]
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Share Your Insights on Generative AI in Digital Advertising - Participate in our Survey Today!

Amy Mazzola
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15/01/2024
Generative Artificial Intelligence (GAI) is rapidly transforming the digital advertising landscape. It’s a hot topic and one that is changing […]
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That’s a Wrap! Check Out IAB Europe’s 2023 Highlights

Amy Mazzola
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19/12/2023
With the festive season upon us and the new year fast approaching, we take you on a journey back to […]
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