Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Releases Full 2019 AdEx Benchmark Report

Marie-Clare Puffett
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15/07/2020
DETAILS ALL FACTORS CONTRIBUTING TO 12.3% ANNUAL GROWTH INCLUDES MARKET BREAKOUTS FOR SOCIAL AD SPEND FOR FIRST TIME Brussels, Belgium, […]
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Marketing Professionals Urge Apple to Adopt Standards Promoting Interoperability and More Predictable User Privacy

Marie-Clare Puffett
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03/07/2020
Following Apple’s announcement that it has decided to maintain IDFA and extend its influence on the AppStore by limiting the […]
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IAB Europe releases annual Attitudes to Digital Video Advertising Report

Marie-Clare Puffett
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02/07/2020
Digital Video Key Channel for Brand Building and Driving Sales Addressable and Connected TV earmarked as key drivers for future […]
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Xandr and IAB Europe Release Connected TV Insider Report

Helen Mussard
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18/06/2020
CTV ADVERTISING SHOWS PROMISE IN EUROPE London, June 18, 2020 – Xandr, AT&T’s advanced advertising company, in partnership with the […]
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IAB Europe Releases a Buyer's Guide To Connected TV

Marie-Clare Puffett
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17/06/2020
AUTHORED BY INDUSTRY LEADERS FROM ACROSS EUROPE PROVIDES FIRST EUROPEAN-LEVEL DEFINITIONS FOR CONNECTED TV 17th June 2020, Brussels, Belgium: IAB […]
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IAB Europe's Transparency & Consent Framework (TCF) Announces New Governance Board & Upcoming Elections

Helen Mussard
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11/06/2020
INTERESTED STAKEHOLDERS TO APPLY BY 19 JUNE 2020. Brussels, Belgium, 11 June 2020. IAB Europe is pleased to announce the […]
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Blog

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Stay Ahead with Our Latest Updated 101 Guide to Retail Media

Lauren Wakefield
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27/06/2024
The rapid growth of e-commerce means Retail Media has reached critical mass – riding a third wave of digital advertising. […]
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Guest Member Blog Post - Six Reasons VAST 4.3 Can Help Improve the Viewer Experience with FreeWheel

Lauren Wakefield
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24/06/2024
In this week's member guest blog post, we caught up with Emmanuel Josserand, Sr Dir. Agency, Brand, and Industry Relations […]
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Participate in Our 10th Annual Attitudes to Programmatic Advertising Survey!

Lauren Wakefield
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18/06/2024
The 10th annual edition of our Attitudes to Programmatic Advertising survey is now open! Take part in the survey here.  […]
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That’s a Wrap! Highlights from Our H1 2024 Virtual Programmatic Day

Lauren Wakefield
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18/06/2024
On 6th June, we hosted our latest Virtual Programmatic Day, which saw over 400 attendees join us for in-depth discussions […]
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Exploring Self-Serve Programmatic Retail Media: A Q&A with Our Retail Media Committee Experts

Lauren Wakefield
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12/06/2024
Self-Serve Programmatic is a growing part of the Retail Media advertising ecosystem and it allows brands to use a retailer’s […]
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5 Key Takeaways from IAB Europe's 2023 AdEx Benchmark Report

Lauren Wakefield
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12/06/2024
IAB Europe has just released its 2023 AdEx Benchmark Report, and it's packed with insights into the booming digital advertising […]
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