Interactive Advertising Bureau

News Room


News

VIEW ALL NEWS ARTICLES

Digital Advertising Industry Warns Against Misguided EU Regulation

Helen Mussard
|
29/09/2020
29th September, Brussels, Belgium: The European digital advertising industry has warned against regulation in the Digital Services Act (DSA) that would […]
Read More »

IAB Europe Releases Industry Guide to Supply Path Optimisation (SPO)

Helen Mussard
|
09/09/2020
CALL TO ACTION FOR ALL STAKEHOLDERS TO ADOPT SPO AS A CORE BUSINESS FUNCTION 9th September, Brussels, Belgium: IAB Europe, the […]
Read More »

IAB Europe: Market Is Ready For The Transparency & Consent Framework (TCF) v2.0 Switchover On 15th August

Helen Mussard
|
12/08/2020
OVER 500 VENDORS AND 70 CMPs WILL WORK WITH TCF v2.0 12th August 2020, Brussels, Belgium: IAB Europe, the leading […]
Read More »

IAB Europe In Partnership With IAB Tech Lab Launches IAB Privacy Lab

Helen Mussard
|
06/08/2020
NEW PRIVACY SERVICES & SOLUTIONS FOR NATIONAL IABS 6th August 2020, Brussels, Belgium: IAB Europe, the leading European-level industry association […]
Read More »

IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’

Helen Mussard
|
24/07/2020
INDUSTRY EXPERTS COLLABORATE FOR PAN-EUROPEAN DEFINITIONS 24th July 2020, Brussels, Belgium: IAB Europe, the leading European-level industry association for the […]
Read More »

IAB Europe Releases Full 2019 AdEx Benchmark Report

Marie-Clare Puffett
|
15/07/2020
DETAILS ALL FACTORS CONTRIBUTING TO 12.3% ANNUAL GROWTH INCLUDES MARKET BREAKOUTS FOR SOCIAL AD SPEND FOR FIRST TIME Brussels, Belgium, […]
Read More »
1 23 24 25 26 27 72

Blog

VIEW ALL BLOG POSTS

How to Revolutionise Retail Media Networks: A Q&A with Our Retail Media Committee Experts 

Nicole Laleva
|
27/11/2024
In the ever-evolving landscape of retail media networks, staying ahead of the curve is crucial. This blog dives deep into […]
Read More »

[Guest Member Blog Post] Why Marketers Need a Transparent Incrementality Solution 

Nicole Laleva
|
26/11/2024
In this week's member guest blog post, we hear from Kenzie Oster, Product Manager at Kenshoo Skai, who delves into […]
Read More »

IAB Europe’s Retail Media Certification Programme - Your Questions Answered!

Lauren Wakefield
|
19/11/2024
At IAB Europe, we recently announced the Beta launch of our Retail Media Certification Programme an industry-first initiative designed to […]
Read More »

Help Us Shape the Future of Sustainable Digital Advertising – Take Our Survey!

Lauren Wakefield
|
14/11/2024
Our 2024 State of Readiness—Sustainability in Digital Advertising survey is now open! Take part today to help us understand how […]
Read More »

Retail Media in 2025:  Coming Out of Denial

Lauren Wakefield
|
14/11/2024
Our Retail Media Consultant, Yara Daher, shares five key principles to help guide Retail Media's transformation in 2025. Retail Media […]
Read More »

A Q&A with IAB Europe’s Retail Media Committee - Overview of the Retail Media Measurement Standards for Europe

Lauren Wakefield
|
31/10/2024
As Retail Media continues to proliferate the daily media and advertising news headlines, IAB Europe asked two core members of […]
Read More »
1 23 24 25 26 27 114
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram