Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe's Transparency & Consent Framework (TCF) Announces New Governance Board & Upcoming Elections

Helen Mussard
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11/06/2020
INTERESTED STAKEHOLDERS TO APPLY BY 19 JUNE 2020. Brussels, Belgium, 11 June 2020. IAB Europe is pleased to announce the […]
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Winners announced for Europe’s prestigious MIXX Awards and Research Awards 2020

Marie-Clare Puffett
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03/06/2020
We are delighted to announce the 2020 winners for our prestigious MIXX Awards Europe and IAB Europe Research Awards. The […]
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IAB Europe AdEx Benchmark 2019 Study reveals European Digital Advertising Market Exceeds €64bn in 2019

Marie-Clare Puffett
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03/06/2020
EUROPEAN DIGITAL ADVERTISING MARKET EXCEEDS €64BN IN 2019 MARKET FORECASTS FOR 2020 SHOW THAT DIGITAL ADVERTISING COULD DECLINE BY -5.5% […]
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Shortlist of finalists announced for Europe’s leading Digital Advertising and Research Awards!

Marie-Clare Puffett
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22/05/2020
We are delighted to announce the shortlist of finalists for our prestigious MIXX Awards Europe and IAB Europe Research Awards. […]
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The IAB Europe Transparency & Consent Framework (TCF) Steering Group votes to extend technical support for TCF v1.1

Helen Mussard
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14/05/2020
The IAB Europe Transparency & Consent Framework (TCF) Steering Group votes to extend technical support for TCF v1.1 to 15th […]
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IAB Europe Launches Comprehensive Guide to Navigating the 'Post Third-Party Cookie Era'

Marie-Clare Puffett
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07/05/2020
AUTHORED BY INDUSTRY LEADERS FROM ACROSS THE VALUE-CHAIN ENSURES GUIDE IS APPLICABLE FOR ENTIRE ECOSYSTEM PLANNED REGULAR UPDATES WILL ENSURE […]
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Blog

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Programmatic Perspectives Omnichannel FAQ Blog - What it is, What it’s Not.. and How and Why You Should Implement it As Part Of Your Programmatic Strategy

Amy Mazzola
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28/02/2024
IAB Europe’s Programmatic Trading Committee has put together this handy FAQ to demystify common questions on omnichannel strategies. In this […]
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IAB Europe Unveils Findings on Digital Advertising Industry's Readiness for Post Third-Party Cookie Era

Amy Mazzola
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22/02/2024
Less than a year remains until the deprecation of third-party cookies in Chrome, marking a significant shift in the digital […]
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Want To Join The IAB Europe Team? We Have a New Role – Digital Advertising Product Manager

Amy Mazzola
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22/02/2024
IAB Europe has an opening for a full-time Digital Advertising Product Manager to support the team and the development and […]
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Programmatic Perspectives Monthly Blog with David Bauckmann on Supply Chain Complexities

Amy Mazzola
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20/02/2024
Introducing the debut of IAB Europe’s Programmatic Trading Committee's monthly blog series! Every edition will feature a guest contribution from […]
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Our Annual Brand Safety Industry Poll is Here! Have your say and win a €200 Voucher

Amy Mazzola
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12/02/2024
It’s that time of year again. Have your say in IAB Europe’s annual brand safety poll.  Since numerous high-profile incidents […]
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Become a Fountain of Knowledge: Explore Our New Resource Hubs Today!

Lauren Wakefield
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07/02/2024
Ever wanted to find a certain resource on a specific industry topic but haven’t known where to start? Look no […]
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