Interactive Advertising Bureau

News Room


News

VIEW ALL NEWS ARTICLES

IAB Europe Releases a Guide to Programmatic Out of Home Advertising 

Helen Mussard
|
12/11/2020
AUTHORED BY INDUSTRY EXPERTS FROM ACROSS EUROPE TO SHARE BEST PRACTICES AND CAMPAIGN CONSIDERATIONS AIMS TO BRING AWARENESS TO THIS […]
Read More »

IAB Europe comments on Belgian DPA report

Lauren Wakefield
|
16/10/2020
IAB Europe has been informed by the Belgian data protection authority, the APD, that it has completed an investigation into […]
Read More »

IAB Europe Releases New Programmatic Advertising Research to Reveal Market Size, Drivers and Barriers.

Helen Mussard
|
02/10/2020
Programmatic Advertising Revenue grew by 23% in 2019 to €23bn. Attitudes to Programmatic Study 2020 Reveals ‘Better Use of Data’ […]
Read More »

Digital Advertising Industry Warns Against Misguided EU Regulation

Helen Mussard
|
29/09/2020
29th September, Brussels, Belgium: The European digital advertising industry has warned against regulation in the Digital Services Act (DSA) that would […]
Read More »

IAB Europe Releases Industry Guide to Supply Path Optimisation (SPO)

Helen Mussard
|
09/09/2020
CALL TO ACTION FOR ALL STAKEHOLDERS TO ADOPT SPO AS A CORE BUSINESS FUNCTION 9th September, Brussels, Belgium: IAB Europe, the […]
Read More »

IAB Europe: Market Is Ready For The Transparency & Consent Framework (TCF) v2.0 Switchover On 15th August

Helen Mussard
|
12/08/2020
OVER 500 VENDORS AND 70 CMPs WILL WORK WITH TCF v2.0 12th August 2020, Brussels, Belgium: IAB Europe, the leading […]
Read More »
1 22 23 24 25 26 71

Blog

VIEW ALL BLOG POSTS

Help Us Shape the Future of Sustainable Digital Advertising – Take Our Survey!

Lauren Wakefield
|
14/11/2024
Our 2024 State of Readiness—Sustainability in Digital Advertising survey is now open! Take part today to help us understand how […]
Read More »

Retail Media in 2025:  Coming Out of Denial

Lauren Wakefield
|
14/11/2024
Our Retail Media Consultant, Yara Daher, shares five key principles to help guide Retail Media's transformation in 2025. Retail Media […]
Read More »

A Q&A with IAB Europe’s Retail Media Committee - Overview of the Retail Media Measurement Standards for Europe

Lauren Wakefield
|
31/10/2024
As Retail Media continues to proliferate the daily media and advertising news headlines, IAB Europe asked two core members of […]
Read More »

[Guest Member Blog Post] Building Trust and Precision in Advertising with Zero-Party Data with Ogury

Nicole Laleva
|
30/10/2024
In this week's member guest blog post, we hear from Lawrence Horne, Country Director UK at Ogury, who shares key […]
Read More »

Unlock Exclusive Insights at Digital World Marketing Forum (DMWF) Europe: IAB Europe Members Can Save 30%

Lauren Wakefield
|
30/10/2024
Digital Marketing World Forum is thrilled to be partnered with IAB Europe!  As digital landscapes continue to shift, staying ahead […]
Read More »

[Guest Member Blog Post] Navigating MFAs and Ad Clutter to improve efficiency and boost performance with IAS

Lauren Wakefield
|
15/10/2024
In this week's member guest blog post, we hear from Nick Welch, Head of Programmatic, EMEA at IAS, who shares […]
Read More »
1 22 23 24 25 26 113
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram