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IAB Europe Releases an Industry Guide to Contextual Advertising

Helen Mussard
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28/07/2021
Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations and Best Practices for Contextual Advertising  28th July, […]
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Open Letter On The Digital Services Act (DSA) And Digital Advertising - Signed by Over 45 Industry Players And Major Industry Associations

Helen Mussard
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16/07/2021
Thousands of Industry Stakeholders call on EU Policymakers to Oppose A Ban on Targeted Ads & Recognise the Value of […]
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New Advertising Industry Initiative Provides Transparency in Programmatic Transactions

Helen Mussard
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12/07/2021
Trust.id Becomes The Shared Campaign Identifier (SCID) Paris, France, 12th July 2021: Today, EDIPUB in partnership with IAB France, IAB Europe, […]
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IAB Europe Releases Full 2020 AdEx Benchmark Report To Reveal Digital Advertising Market Size

Helen Mussard
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01/07/2021
DETAILS ALL FACTORS CONTRIBUTING TO 6.3% ANNUAL GROWTH  ACROSS 28 EUROPEAN MARKETS, ONLY THREE REPORT A DECLINE  Brussels, Belgium, 1 […]
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IAB Europe's Members Elect A New Board of Directors

Helen Mussard
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18/06/2021
Brussels, Belgium, 18th June, 2021: IAB Europe is delighted to announce that a new Board of Directors has been appointed. […]
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Winners Announced for Europe’s Prestigious MIXX Awards and Research Awards 2021!

Helen Mussard
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25/05/2021
IAB Europe is delighted to announce the 2021 winners for our prestigious MIXX Awards Europe and IAB Europe Research Awards. […]
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Blog

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Advertising Horizons 2025: Five Reasons to Attend the Must-Attend Policy Event of the Year

Lauren Wakefield
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21/01/2025
Have you secured your space to attend Advertising Horizons 2025? Taking place on 4th February in Brussels, IAB Europe’s flagship […]
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Retail Media: What to Expect in 2025 - A Q&A with Members of Our Retail Media Committee

Lauren Wakefield
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16/01/2025
What’s in store for Retail Media in 2025? We asked members of our Retail Media Committee to share their predictions […]
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E-commerce Berlin Expo 2025 Unveils Agenda For its 9th Edition

Lauren Wakefield
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16/01/2025
The 9th edition of E-commerce Berlin Expo, the trade fair and conference for the B2B e-commerce industry in Berlin, is […]
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[Guest Member Blog Post] Treating In-store Retail Media Like DOOH is a Mistake. Here’s Why.

Nicole Laleva
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08/01/2025
In this week’s Guest Member Blog post, we caught up with Iman Nahvi, Co-Founder, Chief Executive Officer at Advertima who […]
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Exploring the Return on Creativity: Insights from Our Roundtable with TikTok

Lauren Wakefield
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20/12/2024
Last month, IAB Europe and TikTok hosted a roundtable discussion to explore the impact of creative content looking at how […]
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Using Retailer Data Across Other Media Channels: A Q&A with Our Retail Media Committee Experts

Lauren Wakefield
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18/12/2024
It is no secret that the data retailers have is unparalleled and the growth of Retail Media Networks (RMNs)  is […]
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