Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Shortlist of Finalists Announced for Europe’s Leading Digital Advertising and Research Awards 2021!

Helen Mussard
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20/05/2021
Winners Will be Announced on 25th May! 20th May, 2021, Brussels, Belgium: IAB Europe is delighted to announce the shortlist […]
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IAB Europe Releases Guide to Brand Safety in CTV

Lauren Wakefield
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12/05/2021
Authored by Industry Leaders from Across Europe Provides a European-Level Overview to Brand Safety in the New CTV Environment 12th […]
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IAB Europe Releases Guide to the Programmatic CTV Opportunity in Europe

Lauren Wakefield
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29/04/2021
Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations, and Best Practices for Programmatic CTV in Europe […]
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Latest Research Shows EU Citizens Understand and Appreciate the Ad-Supported Internet

Helen Mussard
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23/04/2021
75% of Europeans surveyed would choose today’s experience of the internet over an internet without targeted ads, where they would […]
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Announcement of Formal Withdrawal of The “IAB Europe OBA Framework” of 2011

Helen Mussard
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31/03/2021
Brussels, 31 March 2021 – IAB Europe today announced the formal withdrawal of the "IAB Europe EU Framework for Online […]
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Open Letter From IAB Poland On The Proposed Tax on Digital Advertising Revenues

Helen Mussard
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11/02/2021
IAB Europe would like to share the open letter that IAB Poland has sent to all members today. The letter […]
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Blog

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5 Industry Insights on the 2023 AdEx Benchmark Report

Lauren Wakefield
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12/06/2024
The 2023 AdEx Benchmark Report from IAB Europe offers a comprehensive look into the digital advertising ecosystem, showcasing impressive growth […]
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Take Part! Industry Adoption of the DSA Transparency OpenRTB Extension

Amy Mazzola
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06/06/2024
Three months after the entry into force of the Digital Services Acts, IAB Europe and IAB Tech Lab would like […]
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Creativity & Connections - Meet the IAB Europe Team in Cannes

Lauren Wakefield
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05/06/2024
The countdown is on! In just two weeks, the wonderful world of advertising and marketing will descend on the South […]
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That’s a Wrap! Check Out the Event Highlights & Images From Interact 2024 in Milan

Lauren Wakefield
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31/05/2024
On 21-22 May we hosted our annual flagship conference Interact 2024 in Milan where we brought over 240 industry leaders, […]
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Interact 2024 - Day One Highlights

Amy Mazzola
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31/05/2024
On 21-22 May we hosted our annual flagship conference Interact 2024 in Milan where we brought over 240 industry leaders, […]
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Interact 2024 - Day Two Highlights

Lauren Wakefield
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31/05/2024
On 21-22 May we hosted our annual flagship conference Interact 2024 in Milan where we brought industry leaders, innovators, and […]
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