Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Press Statement - IAB Europe: ePrivacy Trilogues Offer Chance To Ensure Broadly Accessible Online Content & Services

Helen Mussard
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10/02/2021
10 February 2021, Brussels, Belgium — Today, the EU Member States agreed on a negotiating mandate for the ePrivacy Regulation […]
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IAB Europe Launches Comprehensive Update To Third-Party Cookie Guide To Help Companies Prepare

Helen Mussard
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04/02/2021
75 Percent of Industry Respondents Believe Alternatives to Third-Party Cookies are Very Important or Critical But 40 Percent Feel Their […]
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IAB Europe Reaffirms Its Commitment to Transparency, Amid the Digital Services Act Release

Helen Mussard
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16/12/2020
16th December, 2020, Brussels, Belgium — The European Commission published its Digital Services Act (DSA) and Digital Markets Act (DMA), […]
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IAB Europe Releases Guide to Ad Fraud

Lauren Wakefield
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08/12/2020
Authored by Industry Leaders from Across Europe Provides Valuable Insights and Preventative Measures to Ad Fraud in the Digital Advertising […]
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IAB Europe Releases a Buyer’s Guide to Digital Audio

Lauren Wakefield
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23/11/2020
Authored by Industry Leaders from Across Europe Provides Valuable Insights To The Digital Audio Advertising Landscape 23rd November, Brussels, Belgium:  […]
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IAB Europe Releases a Guide to Programmatic Out of Home Advertising 

Helen Mussard
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12/11/2020
AUTHORED BY INDUSTRY EXPERTS FROM ACROSS EUROPE TO SHARE BEST PRACTICES AND CAMPAIGN CONSIDERATIONS AIMS TO BRING AWARENESS TO THIS […]
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Blog

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CJEU Judgement of 7 March 2024 in TCF Case: IAB Europe’s Analysis

Lauren Wakefield
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23/04/2024
On 7 March 2024, the Court of Justice of the European Union (CJEU or Court) rendered its judgement in case […]
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Meet the Interact 2024 Speaker - A Q&A with Tiernan O’Morain, Digital Transformation Director at Diageo

Lauren Wakefield
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22/04/2024
On the 21st and 22nd of May, IAB Europe will host our flagship event Interact 2024 in Milan. In partnership […]
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Celebrating Earth Day: Resources to Support Sustainability in Digital Advertising

Lauren Wakefield
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22/04/2024
As we celebrate Earth Day, a momentous occasion dedicated to raising awareness about environmental issues and advocating for the protection […]
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4 Reasons Why You Should Attend Interact 2024 in Milan

Lauren Wakefield
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17/04/2024
Still thinking about attending IAB Europe's flagship Digital Advertising and Marketing Conference in Milan? With just over a month to […]
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Dive into IAB Europe's Q1 2024 Committee Highlights & Discover What's Coming Up!

Lauren Wakefield
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17/04/2024
Spring has sprung and we're delighted to share a round-up of some of the great work we have achieved in […]
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Guest Member Blog Post with Advertima: Navigating the Future of In-Store Retail Media: The Case for Audience-Based Programmatic Activation

Amy Mazzola
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16/04/2024
In this week’s guest member blog post, we caught up with  Iman Nahvi,  Co-Founder, Chief Executive Officer at Advertima as […]
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