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IAB Europe Releases Annual Programmatic Research on Drivers, Barriers and Operating Models

Marie-Clare Puffett
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06/10/2021
Research reveals that despite the pandemic, programmatic investments have remained stable in Europe, with programmatic video being a key driver […]
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IAB Europe Releases A New Guide To Quality

Helen Mussard
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28/09/2021
28th September, 2021, Brussels, Belgium: IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has […]
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New Report Finds Ban on Targeted Advertising Will Deepen Digital Divide in Europe

Helen Mussard
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15/09/2021
16 September 2021, Brussels, Belgium – A ban on targeted advertising would have a host of unintended consequences and hinder […]
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IAB Europe Releases an Industry Guide to Contextual Advertising

Helen Mussard
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28/07/2021
Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations and Best Practices for Contextual Advertising  28th July, […]
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Open Letter On The Digital Services Act (DSA) And Digital Advertising - Signed by Over 45 Industry Players And Major Industry Associations

Helen Mussard
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16/07/2021
Thousands of Industry Stakeholders call on EU Policymakers to Oppose A Ban on Targeted Ads & Recognise the Value of […]
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New Advertising Industry Initiative Provides Transparency in Programmatic Transactions

Helen Mussard
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12/07/2021
Trust.id Becomes The Shared Campaign Identifier (SCID) Paris, France, 12th July 2021: Today, EDIPUB in partnership with IAB France, IAB Europe, […]
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Blog

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Driving Sustainable Digital Advertising: Pan-European Case Studies on Decarbonisation & Innovation

Lauren Wakefield
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26/02/2025
Ranked as the second most critical challenge for the digital advertising industry in our 2025 State of Readiness Report, sustainability […]
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Save the Date: The Great Debate Series is Back!

Nicole Laleva
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17/02/2025
The wait is over! The Great Debate returns with two power-packed virtual events designed to challenge perspectives, spark discussions, and […]
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Reflections on Trust, Policy, and Innovation from Advertising Horizons 2025

Lauren Wakefield
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13/02/2025
Our Marketing & Communications Director, Lauren Wakefield, shares her thoughts on our Advertising Horizons policy event, and how policy, trust, […]
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Advertising Horizons 2025 Highlights: Shaping the Future of Digital Advertising Through Innovation, Policy, and Trust

Lauren Wakefield
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12/02/2025
That’s a wrap! On the 4th of February 2025, digital advertising EU policy took centre stage in Brussels at our […]
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Introducing IAB Europe’s Retail Media Roundtable - A New Podcast Mini-Series

Lauren Wakefield
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31/01/2025
Retail Media continues to grow at a rapid pace, remaining one of the industry's hottest topics this year. Staying ahead […]
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Performance Marketing Unlocked 2025: A Must-Attend Event for Performance Marketers 

Lauren Wakefield
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30/01/2025
IAB Europe is thrilled to announce our media partnership with Performance Marketing World: Unlocked 2025, the premier event for marketers […]
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