Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe's AdEx Benchmark 2020 Study Reveals European Digital Advertising Market Achieved Positive Growth in 2020

Helen Mussard
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25/05/2021
DESPITE THE PANDEMIC, EUROPEAN DIGITAL ADVERTISING MARKET GREW BY 6.3% TO €69BN. Brussels, Belgium, 25th May, 2021 – IAB Europe, […]
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Shortlist of Finalists Announced for Europe’s Leading Digital Advertising and Research Awards 2021!

Helen Mussard
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20/05/2021
Winners Will be Announced on 25th May! 20th May, 2021, Brussels, Belgium: IAB Europe is delighted to announce the shortlist […]
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IAB Europe Releases Guide to Brand Safety in CTV

Lauren Wakefield
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12/05/2021
Authored by Industry Leaders from Across Europe Provides a European-Level Overview to Brand Safety in the New CTV Environment 12th […]
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IAB Europe Releases Guide to the Programmatic CTV Opportunity in Europe

Lauren Wakefield
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29/04/2021
Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations, and Best Practices for Programmatic CTV in Europe […]
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Latest Research Shows EU Citizens Understand and Appreciate the Ad-Supported Internet

Helen Mussard
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23/04/2021
75% of Europeans surveyed would choose today’s experience of the internet over an internet without targeted ads, where they would […]
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Announcement of Formal Withdrawal of The “IAB Europe OBA Framework” of 2011

Helen Mussard
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31/03/2021
Brussels, 31 March 2021 – IAB Europe today announced the formal withdrawal of the "IAB Europe EU Framework for Online […]
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Blog

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DMEXCO 2024: Don’t Miss the Digital Marketing & Tech Industry’s Top Event!

Lauren Wakefield
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22/08/2024
Get ready for #DMEXCO24, which will once again see the digital industry’s big international players gathering in Cologne on September 18 and 19 […]
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Content & Connections - IAB Europe at DMEXCO 2024

Lauren Wakefield
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21/08/2024
As the countdown to DMEXCO 2024 begins, we're gearing up for an exciting lineup of sessions and opportunities to connect […]
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Dive into Summer with IAB Europe’s Podcasts: Your Ultimate Listening Guide

Lauren Wakefield
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01/08/2024
Summer is upon us! Whether you’re lounging by the beach, hitting the trails, or simply enjoying the longer days, it’s […]
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Pan-European Perspectives & Attitudes to Retail Media for 2024  

Lauren Wakefield
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31/07/2024
The digital advertising industry in Europe is witnessing a paradigm shift with the growing influence of Retail Media and IAB […]
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Key Highlights from our In-Store Measurement Standards Workshop Hosted in Partnership with Criteo

Amy Mazzola
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17/07/2024
On the 10th and 11th July, representatives from more than 10 Retail Media networks in Europe gathered to discuss and […]
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Guest Member Blog Post with Ahold Delhaize - The 7 Key Takeaways on Retail Media from Cannes Lions 2024

Amy Mazzola
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15/07/2024
In this week's member guest blog post, we hear from Maurits Priem, VP Monetisation Europe & Indonesia at Ahold Delhaize […]
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