Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Releases New Guide to CTV Targeting and Measurement

Georgia Cook
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27/01/2022
Authored by Measurement and Connected TV (CTV) experts from Across Europe Provides Valuable Insights on the Targeting and Measurement Options […]
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IAB Europe Urges Caution on Amendments to the European Parliament’s Negotiating Position on the Digital Services Act

Lauren Wakefield
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20/01/2022
20 January 2022, Brussels, Belgium – The European Parliament has voted to accept new amendments to its position on the […]
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DSA IMCO vote: IAB Europe commends avoidance of a ban on "targeted" ads but warns of overlap and contradictions with existing data protection law

Lauren Wakefield
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14/12/2021
14 December 2021, Brussels, Belgium - IAB Europe issued a cautious welcome to the report approved today by the European […]
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IAB Europe Releases New Guide to Native Advertising

Georgia Cook
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02/12/2021
The guide provides up-to-date insight into native ad formats and key considerations and best practices for buyers. 2nd December 2021, […]
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IAB Europe Releases A New Guide To In-Gaming

Georgia Cook
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11/11/2021
Guide Provides Definitions and Best Practices for In-Game Advertising 11th November 2021, Brussels, Belgium: IAB Europe, the leading European-level industry […]
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Update On The Belgian Data Protection Authority’s Investigation Of IAB Europe

Helen Mussard
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05/11/2021
Brussels, 5 November 2021 - IAB Europe is informed by the Belgian data protection authority (the APD) that its Litigation […]
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Blog

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DMEXCO 2024: Don’t Miss the Digital Marketing & Tech Industry’s Top Event!

Lauren Wakefield
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22/08/2024
Get ready for #DMEXCO24, which will once again see the digital industry’s big international players gathering in Cologne on September 18 and 19 […]
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Content & Connections - IAB Europe at DMEXCO 2024

Lauren Wakefield
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21/08/2024
As the countdown to DMEXCO 2024 begins, we're gearing up for an exciting lineup of sessions and opportunities to connect […]
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Dive into Summer with IAB Europe’s Podcasts: Your Ultimate Listening Guide

Lauren Wakefield
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01/08/2024
Summer is upon us! Whether you’re lounging by the beach, hitting the trails, or simply enjoying the longer days, it’s […]
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Pan-European Perspectives & Attitudes to Retail Media for 2024  

Lauren Wakefield
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31/07/2024
The digital advertising industry in Europe is witnessing a paradigm shift with the growing influence of Retail Media and IAB […]
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Key Highlights from our In-Store Measurement Standards Workshop Hosted in Partnership with Criteo

Amy Mazzola
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17/07/2024
On the 10th and 11th July, representatives from more than 10 Retail Media networks in Europe gathered to discuss and […]
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Guest Member Blog Post with Ahold Delhaize - The 7 Key Takeaways on Retail Media from Cannes Lions 2024

Amy Mazzola
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15/07/2024
In this week's member guest blog post, we hear from Maurits Priem, VP Monetisation Europe & Indonesia at Ahold Delhaize […]
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