Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Data Act vs GDPR: Industry Representatives Warn of Conflicts and Call for a Level Playing Field

Lauren Wakefield
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27/04/2023
27th April 2023. Brussels, Belgium: IAB Europe, the leading European-level association for the digital advertising and marketing ecosystem, signed today […]
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IAB Europe Obtains Suspension of TCF Action Plan Implementation Due to Ongoing Proceedings

Lauren Wakefield
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15/03/2023
BRUSSELS, BELGIUM - 15 March 2023: IAB Europe confirmed today that the APD has voluntarily suspended the six-month implementation period […]
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IAB Europe Announces Results of its 2023 Brand Safety Poll

Amy Mazzola
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09/03/2023
Privacy, transparency and sustainability are now more of a challenge than brand safety 9th March 2023, Brussels: IAB Europe, the […]
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IAB Europe Seeks Court Decision on Validation Of The Action Plan as it Moves Forward With TCF Evolutions

Lauren Wakefield
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10/02/2023
BRUSSELS, BELGIUM - 10th February 2023: IAB Europe confirmed today that it has lodged a formal request for interim measures […]
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IAB Europe Announces Flagship Conference Interact 2023 Will Take Place in Madrid

Lauren Wakefield
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08/02/2023
Europe’s Greatest Digital Minds to Gather at IAB Europe’s Flagship Conference: Interact 2023 On 23-24 May in Madrid, Spain, one […]
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IAB Europe Releases New Sustainability in Digital Advertising State of Readiness Report

Lauren Wakefield
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02/02/2023
Sustainability is one of the top three challenges for digital advertising businesses   51% of digital advertising businesses don’t currently measure […]
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Blog

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Exploring the Return on Creativity: Insights from Our Roundtable with TikTok

Lauren Wakefield
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20/12/2024
Last month, IAB Europe and TikTok hosted a roundtable discussion to explore the impact of creative content looking at how […]
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Using Retailer Data Across Other Media Channels: A Q&A with Our Retail Media Committee Experts

Lauren Wakefield
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18/12/2024
It is no secret that the data retailers have is unparalleled and the growth of Retail Media Networks (RMNs)  is […]
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That’s a Wrap! Check Out IAB Europe’s Highlights For 2024

Lauren Wakefield
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17/12/2024
With the festive season in full swing and a new year fast approaching, we invite you to join us in […]
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2025 Programmatic Advertising Predictions

Lauren Wakefield
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17/12/2024
What's in store for the programmatic world in 2025? We asked members of our Programmatic Trading Committee (PTC) for their […]
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2025 Brand Advertising Predictions

Lauren Wakefield
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17/12/2024
CTV, Retail Media, DOOH... Where will brands invest in 2025 and what developments will be made? We asked our Brand […]
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E-commerce Germany Awards 2025 Open For Entries

Lauren Wakefield
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16/12/2024
The E-commerce Germany Awards (EGA) contest returns, welcoming both industry leaders and emerging players from the DACH e-commerce landscape who […]
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