IAB Europe AdEx Benchmark Report 2023 Reveals Exceptional Strength and Growth of Digital Advertising in Europe
Lauren Wakefield
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12/06/2024
European Digital Advertising Market Grew by 11% to a Market Value of €96.9bn 13 European Markets Experienced Double-Digit Growth Brussels, […]
Read More »IAB Europe’s Prestigious Annual MIXX Awards Europe is Open for Entries
Lauren Wakefield
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02/05/2024
2nd May 2024, Brussels, Belgium - IAB Europe is thrilled to announce that today Europe’s biggest digital advertising awards are […]
Read More »From Buzzword to Business: IAB Europe & Microsoft Advertising's Study Unlocks Gen AI's Impact on Digital Advertising Professionals
Lauren Wakefield
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30/04/2024
Study shows strong adoption with 91% of respondents already using or experimenting with Gen AI Brussels, Belgium, 30th April 2024 […]
Read More »IAB Europe Releases Final European Retail Media Measurement Standards
Lauren Wakefield
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25/04/2024
Brussels, Belgium, 25th April 2024 - Today, IAB Europe has published the final version of the Retail Media Measurement Standards […]
Read More »IAB Europe Reacts to the EDPB Opinion 08/2024 on Valid Consent in the Context of Consent or Pay Models Implemented by Large Online Platforms
Lauren Wakefield
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23/04/2024
On April 17, 2024, the EDPB published its Opinion on the “Consent or Pay” model in the context of large […]
Read More »IAB Europe Announces First Speakers for Flagship Conference ‘Interact 2024’ in Milan
Industry leaders from Diageo, Telecom Italia Mobile, Mail Metro Media, and RTL are among the first speakers to be announced […]
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