Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Urges MEPs and National Officials to Consider Key Recommendations for Transparent and Fair Audience Measurement in the European Media Freedom Act

Lauren Wakefield
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01/06/2023
Brussels, Belgium, 1st June - IAB Europe, representing a diverse membership of thousands of digital marketing and advertising companies, media […]
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Celebrating Excellence in Digital Advertising: IAB Europe's 2023 MIXX Awards Europe, Research Awards, and Outstanding Contribution Award Winners Revealed

Amy Mazzola
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24/05/2023
  Brussels, Belgium, 24th May 2023 - IAB Europe, the leading association for the digital advertising and marketing industry, is […]
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IAB Europe AdEx Benchmark 2022 Study Reveals Strong Digital Advertising Growth

Lauren Wakefield
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23/05/2023
European Digital Advertising Market Grew by 9.8% to a Market Value of €86bn Total Display Accounts for 50% of Total […]
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IAB Europe Releases Guide to Attention in Digital Marketing

Amy Mazzola
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18/05/2023
18 May 2023 Brussels, Belgium - Advertising is nothing without an attentive audience. However, with consumers exposed to thousands of […]
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TCF 2.2 Launches! All You Need To Know

Amy Mazzola
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16/05/2023
Important Note: The Implementation deadline of TCF v2.have been moved from September 30th 2023 to November 20th 2023. More information here In order to […]
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Shortlist of Finalists Announced for Europe’s Leading Digital Advertising and Research Awards 2023!

Amy Mazzola
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11/05/2023
  Winners Will be Announced on 23rd May at IAB Europe’s Annual Conference Interact! 11th May, 2023, Brussels, Belgium: IAB […]
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Blog

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Sustainability Spotlight: Pan-European Case Studies, Great Debate & More

Lauren Wakefield
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28/02/2025
Sustainability remains a key priority for the digital advertising industry, and at IAB Europe, we’re committed to providing the latest […]
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Share Your Expertise: Be a Guest on an IAB Europe Podcast!

Lauren Wakefield
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27/02/2025
Are you an IAB Europe member and a digital advertising expert with valuable insights to share? Why not join us […]
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Driving Sustainable Digital Advertising: Pan-European Case Studies on Decarbonisation & Innovation

Lauren Wakefield
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26/02/2025
Ranked as the second most critical challenge for the digital advertising industry in our 2025 State of Readiness Report, sustainability […]
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Save the Date: The Great Debate Series is Back!

Nicole Laleva
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17/02/2025
The wait is over! The Great Debate returns with two power-packed virtual events designed to challenge perspectives, spark discussions, and […]
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Reflections on Trust, Policy, and Innovation from Advertising Horizons 2025

Lauren Wakefield
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13/02/2025
Our Marketing & Communications Director, Lauren Wakefield, shares her thoughts on our Advertising Horizons policy event, and how policy, trust, […]
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Advertising Horizons 2025 Highlights: Shaping the Future of Digital Advertising Through Innovation, Policy, and Trust

Lauren Wakefield
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12/02/2025
That’s a wrap! On the 4th of February 2025, digital advertising EU policy took centre stage in Brussels at our […]
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