Interactive Advertising Bureau

News Archive

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

IAB Europe publishes Measurement Blueprint and initiates Measurement Organisations Forum

Bjorn Bojen
|
22/04/2015
Blueprint on Online Audience Measurement and Ad Effectiveness Metrics and KPIs IAB Europe has published a blueprint to outline goals […]

Online behavioural advertising self-regulatory programme gains traction across Europe in 2014

Bjorn Bojen
|
16/03/2015
2014 saw strong delivery of the pan-European Self-Regulatory Programme aimed at providing citizens with greater transparency and control over Online […]

New IAB Europe Library illustrates effectiveness of digital for branding campaigns

Bjorn Bojen
|
24/02/2015
IAB Europe has launched the Library of Ad Effectiveness Case Studies to give advertisers more insight on the effectiveness of […]

Mobile is unlocking new advertising budgets

Bjorn Bojen
|
17/02/2015
The IAB Agency Snapshot study gives a real insight into the current knowledge of mobile advertising and overall uptake within […]

IAB Europe publishes Viewable Impressions White Paper

Bjorn Bojen
|
11/02/2015
IAB Europe has published a White Paper on viewable impressions today as an important step in its strategy to drive […]

IAB Europe expands membership and programmes to drive digital advertising growth

Bjorn Bojen
|
19/01/2015
A set of new initiatives in 2014 Under a new CEO since February 2014, IAB Europe recently rolled out a […]

IAB Europe launches Digital Innovation Showcase Europe (DISE)

Bjorn Bojen
|
11/12/2014
On 3 December 2014, IAB Europe celebrated the official launch of Digital Innovation Showcase Europe (DISE) in the European Parliament, […]

IAB Europe launches the Multi-Device and Connected World Library of Research

Bjorn Bojen
|
05/11/2014
This library brings the most recent best practice multi-device and cross market studies together in one place. IAB Europe has […]

IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at dmexco 2014

Bjorn Bojen
|
02/09/2014
IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at dmexco 2014 Digital stakeholders to share their […]
IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram