Interactive Advertising Bureau

News

Dutch government confirms ad blocking detection is legal

Bjorn Bojen
|
22/06/2016
Brussels, 23 June 2016. IAB Europe welcomes the Dutch government’s confirmation that ad blocking detection is legal, and moreover exempted […]

Clear evolution of programmatic strategy across markets

Bjorn Bojen
|
20/06/2016
Brussels, 21st June 2016 – advertisers are experimenting with hybrid models but still relying on agencies whilst publishers are developing […]

IAB Europe Research Awards Winners Webinar on Consumer Behaviour and Media Planning – 5 July

Bjorn Bojen
|
13/06/2016
Join this webinar to gain insight into best practice in consumer behaviour research and media planning When? Tuesday 5th July […]

Buy-side and sell-side stakeholders recognise the role of programmatic in driving business impacts

Bjorn Bojen
|
07/06/2016
Brussels, 8th June 2016 – reduction of media wastage and greater cost and trading efficiencies are identified as the biggest […]

Ad Blocking Detection Guidance

Bjorn Bojen
|
06/06/2016
IAB Europe has issued guidance to EU-based publishers on ad blocking detection following reports that such detection without the consent […]

IAB Europe position on the proposal for a Directive concerning contracts for the supply of digital content

Bjorn Bojen
|
05/06/2016
IAB Europe agrees that consumers may indeed participate in a value exchange when they access online services that are free […]

Winner Ad Venture Student Competition announced

Bjorn Bojen
|
31/05/2016
Brussels, 30 May 2016: The jury of the third round of the Ad Venture Student Competition, organised by the European […]

Member News: Adform RTB Trend Report Reveals Triple-Digital Growth In European Programmatic Advertising Market

Bjorn Bojen
|
29/05/2016
19 May 2016, London – Adform’s RTB Trend Report Europe 2015 shows slower but sustained growth in programmatic trading across […]

IAB Europe response to Platforms Consultation

Bjorn Bojen
|
24/05/2016
In December 2015, IAB Europe submitted its response to the European Commission’s public consultation on the role of online platforms. […]
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