Interactive Advertising Bureau

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Mobile site development on par with desktop sites, new IAB Europe research shows

Bjorn Bojen
|
26/09/2016
Brussels, 27 September 2016 – As mobile takes centre stage, advertisers are taking advantage of its growth to engage with […]

Global Mobile Advertising revenues surged to €37 billion ($49 billion) in 2015

Bjorn Bojen
|
21/09/2016
Mobile display continues to outpace search and grew by an exponential 92.6% to €19 billion ($26 billion)   Brussels, 22 […]

Global Online Media Leaders Join Forces to Improve Consumer Ad Experience

Bjorn Bojen
|
14/09/2016
Coalition for Better Ads Will Use Research, Advocacy to Develop and Implement New Standards COLOGNE, GERMANY (dmexco) - September 15, […]

European Programmatic Market increases 70.3% to €5.7bn in 2015 according to latest IAB Europe research

Bjorn Bojen
|
13/09/2016
Mobile display traded programmatically more than any other format Cologne, 14 September 2016 – At dmexco today, IAB Europe announced […]

BEREC say network-wide ad blocking illegal

Bjorn Bojen
|
31/08/2016
Brussels, 1 September 2016 – IAB Europe welcomes guidance published by EU telecom regulators on Tuesday confirming that network-level ad blocking […]

MOAT is looking for a Marketing Manager in London

Bjorn Bojen
|
30/08/2016
About Moat Moat is a brand intelligence and SaaS analytics company focused on transforming digital advertising with our two products: […]

IAB Europe Policy Panel @DMEXCO - Big Data advertising - EU in a clash between regulations and innovations - September 14th, 14.30, Debate Hall

Bjorn Bojen
|
21/08/2016
dmexco is the global business and innovation platform of the digital economy. It enables visitors to experience disruptive trends and […]

IAB Europe Programmatic Panel @DMEXCO - Programmatic advertising in Europe: Spend, strategies and models for the future - September 14th, 13.00, Seminar 2

Bjorn Bojen
|
31/07/2016
dmexco is the global business and innovation platform of the digital economy. It enables visitors to experience disruptive trends and […]

Guy Phillipson to step down as CEO of the Internet Advertising Bureau UK after 12 years

Bjorn Bojen
|
18/07/2016
Guy Phillipson, the Chief Executive of the UK’s Internet Advertising Bureau has announced his intention to step down in January […]
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