Interactive Advertising Bureau

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Interact 2017 Conference May 23-24: Registrations are now open!

Bjorn Bojen
|
12/01/2017
Interact is the premiere gathering of Europe’s digital advertising industry, where leaders advertisers, industry experts, agencies and media owners come […]

IAB Europe Press release: Proposed ePrivacy Regulation Fails To Improve Cookie Rules

Bjorn Bojen
|
10/01/2017
Brussels, 10 January 2017 – The Interactive Advertising Bureau Europe (IAB Europe) is dismayed by the European Commission’s proposal for a […]

European publishers, the digital advertising industry and direct marketers have expressed serious concerns about the ePrivacy Directive review

Bjorn Bojen
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09/01/2017
On 22 December 2016, European publishers (EMMA, ENPA, EPC, NME), the digital advertising industry (IAB Europe), direct marketers (FEDMA), advertisers […]

Member News: IAB UK appoints Jon Mew as CEO

Bjorn Bojen
|
05/01/2017
London, 5 January 2017. The Internet Advertising Bureau UK has named Jon Mew as its new chief executive. Mew has […]

IAB Europe White Paper: Native Advertising and Content Marketing

Bjorn Bojen
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08/12/2016
Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each day. Combine this fact with […]

How to Comply with EU Rules Applicable to Online Native Advertising

Bjorn Bojen
|
07/12/2016
IAB Europe has prepared Guidance on how to comply with EU rules applicable to online native advertising and content-based advertising. […]

Online advertising driven by mobile in H1 2016 to €18.6bn, latest AdEx Benchmark study reveals

Bjorn Bojen
|
23/11/2016
Brussels 23 November -  IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2016 study. […]

European publishers urge European Commission to recognise importance of digital advertising in review of the ePrivacy Directive

Bjorn Bojen
|
23/11/2016
Brussels, 23 November 2016 –  With media independence a hot topic across Europe and around the world, European publishers today […]

IAB Europe White Paper: Using Data Effectively in Programmatic

Bjorn Bojen
|
17/11/2016
An updated version of this white paper with GDPR considerations is available here Consumers are using an ever-increasing variety of […]
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