News Archive
IAB Europe launches Mobile Brand Builders
The Mobile Brand Builders are a suite of five mobile brand advertising formats which offers …
IAB Europe publishes Measurement Blueprint and initiates Measurement Organisations Forum
Blueprint on Online Audience Measurement and Ad Effectiveness Metrics and KPIs IAB Europe has published …
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Online behavioural advertising self-regulatory programme gains traction across Europe in 2014
2014 saw strong delivery of the pan-European Self-Regulatory Programme aimed at providing citizens with greater …
New IAB Europe Library illustrates effectiveness of digital for branding campaigns
IAB Europe has launched the Library of Ad Effectiveness Case Studies to give advertisers more …
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Mobile is unlocking new advertising budgets
The IAB Agency Snapshot study gives a real insight into the current knowledge of mobile …
IAB Europe publishes Viewable Impressions White Paper
IAB Europe has published a White Paper on viewable impressions today as an important step …
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IAB Europe expands membership and programmes to drive digital advertising growth
A set of new initiatives in 2014 Under a new CEO since February 2014, IAB …
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IAB Europe launches Digital Innovation Showcase Europe (DISE)
On 3 December 2014, IAB Europe celebrated the official launch of Digital Innovation Showcase Europe …
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IAB Europe launches the Multi-Device and Connected World Library of Research
This library brings the most recent best practice multi-device and cross market studies together in …
IAB Europe launches the Multi-Device and Connected World Library of Research Read More »
