Interactive Advertising Bureau

News

Member news: Adform launches digital advertising certification program to provide relevant and rewarding industry insight  

Bjorn Bojen
|
08/03/2016
The Adform Certification Program is designed to promote openness within the digital media industry by providing further insight and access […]

Member News: MiXX Awards Turkey 2015 winners announced!

Bjorn Bojen
|
07/03/2016
IAB Turkey has revealed the winners of the sixth annual MIXX Awards Turkey –also known as Digital’s Oscars- at an […]

Ad Blocking Primer recommends a new ‘DEAL’ between publishers and consumers

Bjorn Bojen
|
07/03/2016
Ad Blocking Detection Script, and Improved User Experience, are keys to better value exchange, Trade Group says.  NEW YORK, USA – […]

Member News: Adform Launches Programmatic TV, and adds Television to its Cross-Device offering

Bjorn Bojen
|
03/03/2016
Adform, the independent and open full stack ad tech platform has launched Europe’s first programmatic TV solution, and now offers […]

EDAA's OBA Self-Regulation Programme extends into Mobile

Bjorn Bojen
|
01/03/2016
Mobile Principles launched at first ever EDAA Summit on 1 March 2016 Brussels, 1 March 2016 – The European Interactive […]

Three's rollout of network level ad blocking will hurt consumers & publishers

Bjorn Bojen
|
19/02/2016
Brussels, 19 February 2016 – IAB Europe today expressed its serious concern following the announcement that mobile operator Three is […]

New IAB Europe library illustrates strategic opportunity of programmatic advertising

Bjorn Bojen
|
17/02/2016
Brussels, 17 February 2016 - The Interactive Advertising Bureau Europe (IAB Europe) has launched the Library of Programmatic case studies […]

IAB Europe Research Awards 2016 now open!

Bjorn Bojen
|
15/02/2016
Get your entries in by Friday 1st April, don’t miss out! Download the entry notes and entry form to enter […]

CNIL-Facebook: Recent developments create legal uncertainty for use of online cookies

Bjorn Bojen
|
15/02/2016
IAB Europe has taken note of the CNIL asking Facebook to review its use of cookie, believing the move and similar moves to create uncertainty for thousands of other websites that make use of similar techniques.
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