Interactive Advertising Bureau

News

New IAB Europe Library illustrates effectiveness of digital for branding campaigns

Bjorn Bojen
|
24/02/2015
IAB Europe has launched the Library of Ad Effectiveness Case Studies to give advertisers more insight on the effectiveness of […]

Mobile is unlocking new advertising budgets

Bjorn Bojen
|
17/02/2015
The IAB Agency Snapshot study gives a real insight into the current knowledge of mobile advertising and overall uptake within […]

IAB Europe publishes Viewable Impressions White Paper

Bjorn Bojen
|
11/02/2015
IAB Europe has published a White Paper on viewable impressions today as an important step in its strategy to drive […]

IAB Europe expands membership and programmes to drive digital advertising growth

Bjorn Bojen
|
19/01/2015
A set of new initiatives in 2014 Under a new CEO since February 2014, IAB Europe recently rolled out a […]

IAB Europe launches Digital Innovation Showcase Europe (DISE)

Bjorn Bojen
|
11/12/2014
On 3 December 2014, IAB Europe celebrated the official launch of Digital Innovation Showcase Europe (DISE) in the European Parliament, […]

IAB Europe launches the Multi-Device and Connected World Library of Research

Bjorn Bojen
|
05/11/2014
This library brings the most recent best practice multi-device and cross market studies together in one place. IAB Europe has […]

IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at dmexco 2014

Bjorn Bojen
|
02/09/2014
IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at dmexco 2014 Digital stakeholders to share their […]

IAB Europe’s Research Awards Winners 2014

Bjorn Bojen
|
23/05/2014
IAB Europe is delighted to announce the winners for its 2014 Research Awards, sponsored by comScore. The awards recognise and […]
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