Interactive Advertising Bureau

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New framework for transatlantic data transfers needed in wake of Schrems judgment

Bjorn Bojen
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06/10/2015
Following today’s judgment of the CJEU in Case C-362/14 Maximilian Schrems v Data Protection Commissioner invalidating the “Safe Harbour” Decision, […]

European Programmatic Market increases 70.5% to €3.65bn in 2014

Bjorn Bojen
|
15/09/2015
At Dmexco 2015, IAB Europe announced that that the total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in […]

Brands get to grips with mobile, but apps need further development

Bjorn Bojen
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08/09/2015
Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking advantage of the increased growth […]

Industry leaders join IAB Europe to support continued expansion of policy and industry promotion programmes

Bjorn Bojen
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27/08/2015
Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking advantage of the increased growth […]

Programmatic display advertising set to rise in Europe

Bjorn Bojen
|
08/08/2015
 The new IAB Europe Attitudes towards Programmatic Advertising report reveals that purchases of digital display advertising are set to increase […]

Digital advertising spend edges closer to TV-IAB Europe AdEx Benchmark 2014 Full Report reveals 11.8% increase outperforming 3.0% EU GDP growth

Bjorn Bojen
|
01/07/2015
The report is a comprehensive perspective of online advertising spend across Europe which is growing ever more essential in the […]

First results of AdEx Benchmark 2014 presented at Interact

Bjorn Bojen
|
20/05/2015
European Online Advertising reaches a landmark €30.7bn after five consecutive years of double digit growth 2014, a very positive year […]

IAB Europe 2015 Research Awards winners

Bjorn Bojen
|
20/05/2015
The winners were announced last night at the gala dinner held as part of IAB Europe’s Interact conference in Berlin […]

Shortlist of finalists announced for IAB Europe’s Research Awards 2015

Bjorn Bojen
|
06/05/2015
Brussels, 7 May 2015 - IAB Europe is delighted to announce the shortlist of finalists for its 2015 Research Awards. […]
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