Interactive Advertising Bureau

News

Ad Blocking Primer recommends a new ‘DEAL’ between publishers and consumers

Bjorn Bojen
|
07/03/2016
Ad Blocking Detection Script, and Improved User Experience, are keys to better value exchange, Trade Group says.  NEW YORK, USA – […]

Member News: Adform Launches Programmatic TV, and adds Television to its Cross-Device offering

Bjorn Bojen
|
03/03/2016
Adform, the independent and open full stack ad tech platform has launched Europe’s first programmatic TV solution, and now offers […]

EDAA's OBA Self-Regulation Programme extends into Mobile

Bjorn Bojen
|
01/03/2016
Mobile Principles launched at first ever EDAA Summit on 1 March 2016 Brussels, 1 March 2016 – The European Interactive […]

Three's rollout of network level ad blocking will hurt consumers & publishers

Bjorn Bojen
|
19/02/2016
Brussels, 19 February 2016 – IAB Europe today expressed its serious concern following the announcement that mobile operator Three is […]

New IAB Europe library illustrates strategic opportunity of programmatic advertising

Bjorn Bojen
|
17/02/2016
Brussels, 17 February 2016 - The Interactive Advertising Bureau Europe (IAB Europe) has launched the Library of Programmatic case studies […]

IAB Europe Research Awards 2016 now open!

Bjorn Bojen
|
15/02/2016
Get your entries in by Friday 1st April, don’t miss out! Download the entry notes and entry form to enter […]

CNIL-Facebook: Recent developments create legal uncertainty for use of online cookies

Bjorn Bojen
|
15/02/2016
IAB Europe has taken note of the CNIL asking Facebook to review its use of cookie, believing the move and similar moves to create uncertainty for thousands of other websites that make use of similar techniques.

13.9%: The percentage of Adblock users in Romania

Bjorn Bojen
|
02/02/2016
IAB Romania and Agora Project, with the support of Quantix Marketing Consulting and PageFair have conducted an extensive study in […]

Data Protection deal is a setback for Europe's digital economy

Bjorn Bojen
|
16/12/2015
The political deal struck on Europe’s future data protection law is bad news for consumers and for businesses. IAB Europe […]
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