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Welcome to the Living Room Study 2026 by RTL AdAlliance

Apr 02,2026
Nicole Laleva

In its 5th edition, this exclusive research from RTL AdAlliance delivers an in-depth exploration of video consumption habits across Europe.

Drawing on robust insights and exclusive data, the Living Room Study has become a key reference for industry professionals seeking to understand how viewers engage with content, screens, platforms, and formats within the home environment.

This year’s edition offers a refreshed perspective on evolving audience behaviours and the trends shaping the future of video.

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