Nicole LalevaOn 12th March, we hosted our Sustainability Case Study Webinar, where we showcased real-world case studies on the Decarbonisation of the digital advertising supply chain, available on our Sustainability Hub.
In this session, industry experts presented their tangible efforts to drive emissions reduction, discussed key challenges and opportunities, and provided actionable recommendations for businesses looking to implement sustainable practices in reducing their carbon footprint.
PubMatic launched a decarbonisation initiative to run a sustainable video campaign for a major e-commerce client. The goals were to reduce the carbon footprint of digital ad delivery and improve video performance metrics like viewability and completion rates.
Read more about PubMatic's case study here and access their presentation here.
This collaboration between Impact Plus and L'Oréal is aimed to measure and reduce greenhouse gas (GHG) emissions from digital ad delivery by leveraging Impact Plus's technological solutions and getting support from their Sustainable Media Analysts.
Read more about Impact Plus case study here and access their presentation here.
In 2023, GumGum, the contextual-first technology leader, announced a new partnership with Cedara, the Carbon Intelligence Platform. Using Cedara’s software solution, GumGum was able to access carbon measurement, reduction and reporting tools, a carbon compensation marketplace, and the ability to seamlessly sync emissions data with brand and agency partners through the platform.
Read more about Cedara’s case study here and access their presentation here.
Footsprint is a Digital Sustainability agency empowering brands to decarbonise their digital efforts while boosting performances, currently works with leaders across the Beauty, Consumer Goods, Financial Services and Tech industries to decarbonise their digital efforts, continuously innovating to measure emissions holistically across the full value chain.
Read more about Footsprint’s case study here and access their presentation here.
By sharing these best practices, innovative strategies, and successful implementations, we aim to educate, inspire, and drive industry-wide change.
Check out all the case studies here.
If you would like to know more about our case study programme and how you can participate, please contact Colombe at michaud@iabeurope.eu.
Discover more about IAB Europe’s sustainability initiatives here and connect with our Sustainability Lead Dimitris Beis at beis@iabeurope.eu to learn about membership opportunities and how to get involved.
