Nicole LalevaWe wrapped up 2026 with our State of the Nation webinar, led by our Chief Economist, Dr. Daniel Knapp.
This year’s session delivered a comprehensive review of the forces that shaped digital advertising in 2025 and offered a clear, data-driven outlook on what lies ahead in 2026. Against the backdrop of a turbulent year, Dr. Knapp unpacked the structural shifts reshaping the industry - from evolving media channel dynamics and emerging strategic partnerships to the accelerating impact of AI on business model transformation.
Packed with essential insights and forward-looking analysis, this on-demand session is a must-watch for anyone seeking to understand and navigate the new operating arena of digital advertising.
Check out some of our upcoming 2026 events and join us for another year of creativity, inspiration, and connection here.
If you are interested in becoming more involved in our upcoming events or exploring participation opportunities, please contact our Marketing & Events Director - Amy Mazzola at mazzola [@] iabeurope.eu. For organisations that are not yet members and would like to learn more about the benefits of joining IAB Europe, we can provide further information.
