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Streams & Screens - Unlocking Spanish Viewing Behaviour and Ad Engagement

Apr 10,2026
Nicole Laleva

Magnite’s latest research explores how Spanish audiences are engaging with ad-supported streaming platforms - and how advertisers can capitalise on these behaviours. The report uncovers insights on viewing habits, co-viewing dynamics, live streaming trends, and receptivity to emerging ad formats - providing a roadmap for brands looking to connect with audiences in a mature but evolving streaming market. This report is also available for GermanyFrance and Italy.

Linkedin: https://www.linkedin.com/company/magnite/

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