IAB Europe's Updated Retail Media Advertising Product Matrix

Originally produced in January 2024, our updated Retail Media Product Matrix provides a clear, one-page overview of the advertising products available across on-site and off-site Retail Media, along with the key drivers and KPIs commonly used.

Inspired by the BVDW Product and Verticals Portfolio, created by its Retail Media Circle (RMC), this resource complements our wider suite of Retail Media guidance, all accessible via our Retail Media Hub.

Thank you to our members who helped to review and update the latest version:

• Mario Siano, Head of Market Development, Advertima
• Roxanne van Duijn, Retail Media Lead Germany, Google
• Dirk Hahn, Director Product Management Retail Media, Schwarz Media
• Jason Wescott, Global Head of Commerce Solutions, WPP Media & Chair of IAB Europe's Retail & Commerce Media Committee
• Luis Falcão, Operations Director, IAB Portugal

Download your copy below.