Lauren WakefieldIf digital advertising investment is to continue to increase and deliver personal, timely, and relevant content for consumers, maintaining transparency remains essential. To support this, our Programmatic Working Group has developed an updated version of our supply chain transparency guidance.
Designed to improve transparency across the digital advertising supply chain, the guidance covers key areas including data, cost, inventory source, and sustainability. It provides a practical set of questions for each stakeholder group to ask at different stages of the supply chain, helping businesses ask the right questions and drive greater clarity and accountability across the ecosystem.
New for 2026
The guidance is now available in a new interactive graph format, making it easier for users to navigate the supply chain, explore stakeholder-specific considerations, and identify the right questions to ask. Created with our Programmatic Working Group, this interactive version will continue to be updated to reflect industry developments and priorities.
First launched in 2018 as a Guide, this information has been and will be refreshed regularly to ensure it remains relevant in a fast-moving market.
You can now access the latest 2026 interactive graph version here.
