IAB Europe's Retail & Commerce Media Definitions One Pager

We are excited to share the latest version of our Retail & Commerce Media Definitions One Pager, featuring the latest pan-European definitions of Retail Media within the digital advertising landscape. These definitions, developed through consensus across the National IAB network in Europe, were originally introduced in the IAB Europe 101 Guide to Retail Media.

This updated one-page overview provides a concise and clear reference to the key definitions shaping the Retail Media sector.