Lauren WakefieldThe Connected TV (CTV) advertising market continues to expand rapidly. In 2024, SVOD in Europe surged by over 200%, while BVOD grew nearly 30%. Yet, despite this momentum, the industry still faces challenges around consistent definitions and aligned terminology.
To address this, our CTV Working Group has developed a Digital Video Framework with an associated glossary of definitions. This marks a key step toward greater clarity and consistency across the
European CTV ecosystem.
In the document you will find a glossary of defintions on:
Download the document below.
For more information on our CTV Working Group and how you can get involved in our work, please reach out to Marie-Clare at puffett [at] iabeurope.eu.
