Nicole LalevaDigital television is undergoing a profound transformation. Driven by the rapid growth of CTV, the widespread adoption of streaming, the rise of AVOD and FAST environments, and the increasing convergence between television and programmatic ecosystems, TV advertising now operates within a more diverse, more technological, and still structuring landscape.
In this context, Alliance Digitale is publishing the Guide to Technical Standards for Digital TV, a reference document designed to shed light on the technical standards that today structure the delivery, buying, measurement, and traceability of digital TV campaigns.
