A marketer's guide to chatbots and agents: from generative AI to ROI

Microsoft Advertising's guide is your actionable roadmap to help you build trust and develop meaningful, personal connections with customers in new ways through the power of generative AI. You'll find strategies and tangible best practices for extending your brand’s reach through chatbots and agents, refining your SEO and advertising strategies, and leveraging conversational AI-powered tools to build and optimize ad campaigns.

What you'll learn

• How generative AI is reshaping connections between people and brands
• How to optimize SEO in the era of conversational AI
• How to apply conversational AI in advertising
• How to get more out of your marketing efforts with chatbots and agents
• How to write better prompts and get better results
• How to prepare for the future

Let's dive in together and seize the opportunities that generative AI offers today.