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Webinar Recording – Transitioning to a Post Third-Party Cookie Era

Our webinar on Transitioning to the Post Third-Party Cookie Era took place on 23rd February with nearly 300 people joining us live! 

Watch the recording here

2020 kicked off with one of the most fundamental technology advances our industry has seen in many years — the announcement that third-party cookies were to be depleted.

One year later, and there is still much debate about what this actually means.

Fortunately, IAB Europe released a ‘Guide to the Post Third-Party Cookie Era’ in May 2020, to provide a level-setting background into the use of digital advertising cookies, the contributing factors to their depletion, and an overview of the alternative solutions that were available.

As solutions have evolved, this guide has now been updated to provide the most up-to-date guidance on market alternatives to third-party cookies.

In this webinar, we provide information about the updated Guide and our panel of experts dive into the evolution of digital advertising in a post third-party cookie era.

Speakers:

  • David Goddard, Senior Director, Business Development, EMEA & Chair of IAB Europe’s Programmatic Trading Committee
  • Carlotta Zorzi, Global Brand Partnerships, Oracle Data Cloud
  • Jamie Penkethman, Senior Director, Product Marketing, MediaMath
  • Richard Nicolson, Head of EMEA Marketplace Development, Index Exchange
  • Jakob Bak, Co-Founder & Director, Adform
  • Garrett McGrath, VP Product Management, Magnite

Watch the recording here

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