Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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November 11, 2025

Building a Smarter Data Collaboration in Commerce Media

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November 6, 2025

The Duo Effect of Retail Media & Connected TV

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November 3, 2025

Guidelines for Incremental Measurement in Commerce Media

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October 14, 2025

IAB Europe's Updated Pan-European Retail & Commerce Media Landscape Map

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October 7, 2025

Retail Media Advertising in Europe 2025 - Key Stats Infographic

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September 11, 2025

IAB Europe's Updated Retail Media Advertising Product Matrix

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September 9, 2025

IAB Europe & the IAB Overview on Demystifying Incrementality in Commerce Media

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August 26, 2025

Retail Media Measurement Standards Explainer

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August 1, 2025

[Watch on Demand] Attitudes to Retail Media

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July 15, 2025

Retail & Commerce Media Best Practice Bitesize Overviews

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July 15, 2025

IAB Europe's Attitudes to Retail Media Report 2025

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July 15, 2025

IAB Europe’s Updated 101 Guide to Retail Media - July 2025

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