Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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April 30, 2026

IAB Europe Connected TV (CTV) Measurement Framework and Transparency Principles - Open for Public Comment

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January 22, 2026

IAB Europe's Commerce (Incl. Retail) Media Measurement Standards V2

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November 26, 2025

IAB Europe’s Adoption of Addressability & Measurement Solutions Report

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August 26, 2025

Retail Media Measurement Standards Explainer

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July 16, 2025

Guide to Measuring Incrementality: Towards a More Structured Approach in Retail Media

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July 14, 2025

[Watch on Demand] A Look Back at IAB Europe’s Virtual Programmatic Day – H1 2025

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June 12, 2025

[Watch on Demand] Retail Media Certification Virtual Townhall

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December 3, 2024

IAB Europe and IAB In-Store Retail Media Definitions and Measurement Standards

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July 10, 2024

[Watch on Demand] International Knowledge Exchange  - Audience Measurement, Currency, Metrics & Data

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April 25, 2024

IAB Europe’s Retail Media Measurement Standards for Europe

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February 29, 2024

IAB Europe’s European Retail Media Measurement Standards - Open for Industry Feedback

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July 13, 2023

Teads x Lumen Whitepaper - Unveiling the Connection: Attention & Outcomes

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

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