Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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August 2, 2022

IAB Europe Updated Guide to Connected TV

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July 26, 2022

Samsung Ads TV Advertising Engagement Study Report

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July 13, 2022

IAB Europe Industry Insider with Samsung Ads - TV Ad Engagement - Linear vs Streaming: Advertising Across Different Platform Types - Webinar Recording

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May 11, 2022

ConnectedTV Reigns Supreme in the Attention Economy - IAB Europe Industry Insider with ShowHeroes Webinar Recording

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May 4, 2022

Virtual CTV Day Wrap Up & Recordings

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March 16, 2022

IAB Europe and PubMatic Report: The State of Online Video Advertising in Europe

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March 15, 2022

Webinar Recording - Industry Insider with PubMatic – State of Online Video Advertising in Europe

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January 27, 2022

IAB Europe’s Guide to CTV Targeting and Measurement

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November 2, 2021

Webinar Recording – Industry Insider with Magnite -CTV Is For Everyone – A New Research Study From Magnite & Statista

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September 27, 2021

New OTT/CTV Advertising eBook by Smaato

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May 12, 2021

IAB Europe's Guide to Brand Safety in CTV

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April 29, 2021

IAB Europe's Guide to the Programmatic CTV Opportunity in Europe

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