New Research From Usercentrics: Over Half Of Consumers Will Pay More For Brands That Are Transparent About AI Data Use

Usercentrics has published its second annual State of Digital Trust report, polling 11,000 consumers across seven markets on AI data, transparency, and trust. Over half of consumers globally will pay a 7% premium for brands that are transparent about how they use AI with their data and almost half have already cancelled, switched, or reduced spend over AI data concerns. The report marks a decisive shift: consumers have moved from passive acceptance to active decision-making on how brands handle their data.