Nicole LalevaThis year’s study by RTL AdAlliance places quality content and trusted insights at the heart of the narrative, offering a clear and contextualised view of how Total Video is evolving across the globe.
With contributions from leading global institutes and local experts, the findings reveal that:
In a world overflowing with data and misinformation, this edition focuses on what truly reflects reality. Because when data lacks context, it can mislead. That’s why reliable, well-contextualised insights are not just helpful—they’re essential for advertisers and media professionals alike.
Download the full report below:
