Lauren WakefieldAs consumers shift from linear TV to streaming and simultaneously evolve how they shop, Retail Media and Connected TV (CTV) are converging at speed. This transformation, supercharged by advances in agentic commerce, marks more than a media shift. It signals a new paradigm and a powerful opportunity.
In this thought-leadership piece, our Industry Development & Insights Director, Marie-Clare Puffett, explores how the strengths of both the “Retail Media Activist” and the “TV Activist” are shaping the future. From data-driven targeting and omnichannel attribution to CTV’s unmatched scale and brand-building power, the synergies are clear. And growing.
Download the document below.
