Lauren WakefieldGood-Loop’s 2024 Impact & Sustainability Report once again showcases how advertising can be a powerful force for good. Over the year, their donation-powered ad formats unlocked £1.1 million for 62 non-profits across 10 countries, supported 14 UN Sustainable Development Goals, and reached 165 million people. Beyond donations, Good-Loop advanced climate action with Science-Based Net Zero Targets validated on a 1.5°C pathway, delivered 226 hours of free training, and provided 50,000 pro bono ad impressions each quarter to charities. As a proud B Corp, their mission is simple: to prove that doing good isn’t a side note in advertising, it’s a growth strategy.
